Compressing images increased conversion rates by 56%

**pauloadaoag** · 19th Feb 2017, 08:33 PM

Link here

TLDR, shopify's images are too bloated. One guy hosted his images on imgix (CDN that optimizes images on the fly) and over four months, found that his store's conversion rate jumped 56% and revenue increased 39%.

yukon · 19th Feb 2017, 09:31 PM

Looks like a Shopify rant when the author should be taking the blame. Resize the images offline then upload to the site/page If the images are causing a high bounce rate because they're slow loading.

timokeefe · 19th Feb 2017, 10:13 PM

The article actually mentions that Shopify "de-reoptimizes" images if you upload your own optimised images.

What I wonder about is whether the original images were loaded asynchronously? Did they block the load or prevent users from taking an action? That's the only way I can imagine them having that big an impact on revenue, is if you need to download a bunch of 2mb images before you can actually buy something.

Jhelum Sen · 6th Mar 2017, 01:41 AM

Visuals are self-explanatory, so more information can be grasped quickly through an image. This is the main reason that more marketers are willing to include images along with the text. Visuals break the monotony of the page and increase the interest of the viewers.
Yes, loading time can increase the bounce rate of the website. But, if you keep light weight images on your page, then the website speed will increase.
As far as conversion rate is concerned, visual plays a very vital role. I was recently going through an informative infographic on Conversion Rate Optimization (CRO) on Techmagnate blog, where apart from mentioning the importance of visuals and CRO, they have given the opportunity to Visually Learn How to Optimize Conversion Rate of Your Website 2017.

simontoaldo · 25th Mar 2017, 10:10 PM

Awesome info! Thanks. I will consider to compress images on my sites.

19th Feb 2017, 08:33 PM	#1
pauloadaoag Administrator War Room Member Join Date: 2014 Posts: 319 Thanks: 318 Thanked 335 Times in 192 Posts	Compressing images increased conversion rates by 56% Share on: Link here TLDR, shopify's images are too bloated. One guy hosted his images on imgix (CDN that optimizes images on the fly) and over four months, found that his store's conversion rate jumped 56% and revenue increased 39%.

19th Feb 2017, 09:31 PM	#2
yukon Banned Join Date: 2010 Posts: 22,776 Thanks: 2,710 Thanked 11,326 Times in 7,464 Posts	Re: Compressing images increased conversion rates by 56% Share on: Looks like a Shopify rant when the author should be taking the blame. Resize the images offline then upload to the site/page If the images are causing a high bounce rate because they're slow loading.

19th Feb 2017, 10:13 PM	#3
timokeefe HyperActive Warrior War Room Member Join Date: 2014 Posts: 209 Thanks: 427 Thanked 238 Times in 125 Posts	RE: Compressing images increased conversion rates by 56% Share on: The article actually mentions that Shopify "de-reoptimizes" images if you upload your own optimised images. What I wonder about is whether the original images were loaded asynchronously? Did they block the load or prevent users from taking an action? That's the only way I can imagine them having that big an impact on revenue, is if you need to download a bunch of 2mb images before you can actually buy something.
	I'm part of the Warrior Forum team, hit me up with any suggestions that could help improve the forum!

6th Mar 2017, 01:41 AM	#4
Jhelum Sen Active Warrior Join Date: 2017 Location: New Delhi Posts: 75 Thanks: 2 Thanked 24 Times in 20 Posts	RE: Compressing images increased conversion rates by 56% Share on: Visuals are self-explanatory, so more information can be grasped quickly through an image. This is the main reason that more marketers are willing to include images along with the text. Visuals break the monotony of the page and increase the interest of the viewers. Yes, loading time can increase the bounce rate of the website. But, if you keep light weight images on your page, then the website speed will increase. As far as conversion rate is concerned, visual plays a very vital role. I was recently going through an informative infographic on Conversion Rate Optimization (CRO) on Techmagnate blog, where apart from mentioning the importance of visuals and CRO, they have given the opportunity to Visually Learn How to Optimize Conversion Rate of Your Website 2017.
	Jhelum Sen, Content Marketing Consultant https://www.priceandreleasedate.com/

25th Mar 2017, 10:10 PM	#5
simontoaldo Warrior Assassin Join Date: 2017 Location: Ohio Posts: 23 Thanks: 24 Thanked 7 Times in 6 Posts	RE: Compressing images increased conversion rates by 56% Share on: Awesome info! Thanks. I will consider to compress images on my sites.
	Last edited on 25th Mar 2017 at 10:11 PM.