" Today, if you promise to not tell the other people who paid the $1997.00 …You Can Join Us Live For $1950 Off The Original Price!"

They should have had a stronger reason for the discount. It leads one to believe that the product is even better than produced for those that paid $1997

"Today, as a special offer you get our re-vamped version 2.0 in a better, more -streamlined format"

I think it would be much more effective to have a strong reason for the discount. I don't know what that might be. Fire sale, moving offices, newer version coming, damaged goods ( hard to damage a webinar ) etc.

Wow. That big a discount immediately raises a red flag for me. But I'm kind of a skeptic by nature when it comes to this niche.

But No One This Using or Talking About them …

Yeah, I've seen cases in copy where ONE word made all the difference in conversions when using offers that seem too good to be true.

That word is "because".

Without it, a lot of times the offer looks exactly what Joe, Nick, and Angie said... too good to be true.

But throw in "because" and add a valid reason that's not based on B.S. and it usually helps quite a bit.

I used to sell printed paperback versions of my fitness programs.

Got a batch in one day that had a misspelling on the cover, it was my fault.

So I sent an email to my list, told them I was dropping the price down from
$49 to $5 because of the misspelling... and sold all of them in a week.

With online stuff... you could probably come up with any truthful angle
and if you explain to folks why you're offering such a discount, it may
be fine. That should usually be written in copy anyways, offering the
value contrast.

But even if its WAY too low of a price, you could add because and
say something like "Well, my $10,000 tax bill is due tomorrow and
just so it doesn't put a damper on my cash flow for my business,
I'm offering one of my top selling programs for a full 75% off."

Anyways, I'd much rather do something like that instead of just
throwing out a low, low price that triggers the B S meter.

Yeah, if there'd been a valid reason, it would have been less likely to immediately trip my BS meter.

Don't tell the others who bought at full price? Riiiiiiight.

Wow! This has to be the first time - EVER - we've been trolled in this way. First, we did sell this live training to a small group in an upsell format. We had 50 people on the call and the success rate was nuts. The price you see is a "TEST" - when it comes to pricing "training" its never easy and realistically, there is no correct price. It all comes down to - how much you want to make and how much traffic you can drive.

If you know anything about me, you would know I release some crazy methods to driving and funneling traffic. Most people will never talk public about this stuff I do. So the copy is legit, but for "newbies" or people who don't take it serious - you're not the right customer anyways.

One thing I want to focus on here : Above you said our NICHE. This isn't a MMO / BIZ OPP only training ...
Thanks for all your thoughts, some of the comments got me thinking :0)