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Effing brilliant!

by perryny
9 replies
You see this Amazon Dash?

https://www.amazon.com/oc/dash-butto...f_rd_i=desktop

That's some next-gen marketing right there...
#brilliant #effing
  • Profile picture of the author Justin Tyme
    Wow Perry,

    I literally was just showing my wife the picture of the tide button on the washing machine.

    Brilliant!

    She didn't quite understand how amazing it is in terms of the ultimate business model...
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  • Profile picture of the author splitTest
    I guess it's pretty convenient for people who have time to be home when the delivery arrives. Maybe this will make inroads in those demos...

    Most things I order from Amazon I end up having to pick up from the post office. Getting my Tide from the grocers is far less hassle... unless I buy in bulk, in which case I'm on amazon for the savings rather than push-button convenience. (And I buy multiple items to avoid the shipping charge. Does this gizmo offer free shipping? Or will you pay a few bucks a pop to ship single items like that?)

    Will be interesting to see how this is received. I hope they'll offer up hard data somewhere in the future...
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  • Profile picture of the author max5ty
    Pretty cool. Will be interesting to see how it goes over.

    Here's a little more on it from the WSJ:

    Amazon
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    • Profile picture of the author Memetics
      Quite clever, provide an immediate solution to a future problem and make the process as smooth as possible with the minimum of steps.

      I can see a few companies sweating over this though.

      Amazon: "Hello Mr supplier, I'm afraid you probably won't make the 'dash list' at your current prices, jolly sorry and all that..."
      Signature

      First we believe.....then we consider.

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  • Profile picture of the author BradCarroll
    Genius in so many ways. I want a Dash button for pretty much everything in my house. Wonder if they make one for guitar strings?
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    Become a Product Owner in Two Days--at a Steal of a Deal!



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    • Profile picture of the author ChadHaynes
      Originally Posted by BradCarroll View Post

      Genius in so many ways. I want a Dash button for pretty much everything in my house. Wonder if they make one for guitar strings?
      Oh my god...

      Now we're talking.

      A band room fitted with a dash button for: drumsticks, microphone leads, picks, strings...

      This could put money back into music.
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  • Profile picture of the author dmaster555
    Taking all the effort out of buying..making it so easy they don't have to think or even have a reason to buy somewhere else.

    Too bad for the small stores out there.
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  • Profile picture of the author Oziboomer
    Might want to come with a Child Lock on it however as I know my kids love pushing buttons anywhere and anytime for anything....

    Just Imagine the Semi pulling up with team of guys to unload your lifetime supply of everything.
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    • Profile picture of the author perryny
      Originally Posted by Oziboomer View Post

      Might want to come with a Child Lock on it
      It does...

      "Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered."
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      End procrastination with this simple project time tracker.
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