Copywriter Eats Her Last Hamster to Stay Alive...

by 8 replies
8
Ironic, isn't it?

Copywriters market other people's products/services,
but many of us find it tough to sell ourselves.
#copywriting #alive #copywriter #eats #hamster #stay
  • Copy,

    When I hear that copywriters are eating hamsters I know what the problem is.

    They tend to think we can only ever write for the interweb.

    Take a stroll down the High Street (best to stay away from the pet shops) and you'll see the huge potential for bricks and mortar business advertising.


    Steve
    • [ 2 ] Thanks
    • [1] reply
    • Especially pet shops that sell hamsters...

      Seriously, I think a lot of bricks and mortars type
      businesses would rather use an ad agency than a
      freelancer working from a home office.

      Or am I wrong?
  • The national stores probably use Ad Agencies.

    Best to concentrate on the medium to large independents (particularly the ones who DO advertise - they understand how important it is - and want a better response).

    Don't upset them or put them off advertising altogether by suggesting their Ads are somewhat below par (chances are they had a bash at it themselves or the local newspaper knocked something out for them).

    Just explain how and why you can make them significantly better. Bringing in more customers, sales and profits.

    When you do they'll be thrilled to bits.

    Btw - when you're strolling down the High Street, look above and lo and behold you'll see a range of offices - they're "selling" something and they too need a lot of help.

    Be a shame not to at least offer some assistance.


    Steve
    • [ 1 ] Thanks
    • [2] replies
    • Hi Steve,

      I love your suggestion here...But kinda need more insight on this point (quoted above).

      Apart from verbal explanation (like a salesman -- I have never done that) and making a general store owner uncomfortable (fear of being sold out to), what do you think is an alternate to that?
      When I think of that, I think of it as appearing in a restaurant with a catalogue or something and explaining it to the owner, WITH SOLID WORKING EXAMPLES on how simple tweaks to billboard ads results in drastic increase in sales.

      And then offering my services.

      Will this work?

      Thanks
      -J
    • From what I've seen so far, the SMBs (small and medium businesses) that are below 'A' list make the best kind of prospects. The top SMBs are highly sought after by the other ad agencies, but the ones just below them have the perfect combination of money, and much fewer competition.
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  • Catchy headline, the National Enquirer would be proud.

    On that note...

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  • When no one is buying your stuff,
    an' your fingernails are bitten down to your wrists,
    it's all too easy to reach for the nearest caged rodent
    an' chomp hard on its tiny body
    till alla the iddy biddy bones stick in your teeth.





    A teama people real clued up on your specific needs,
    standin' ready with the bubblewrap an' essential quadrupeds
    beside summa the fastest motorcycles on the planet?







    Before you take advantage of this killer strategy
    for solvin' your immediate problem,
    take a look at your other real miserable options:


    1) You starve to death.

    2) Desperation forces you to source a neighbor's cat or small child --
    with disastrous consequences for your desire to remain incarceration-free.

    3) You eat alla your writin' materials
    an' gotta fall back on contemporary dance or embroidery
    to load up clients with your punchiest stuff.








    (formerly The Princess Balestra Emergency Donkey Mailout
    Squadron Hotline Service Experience    ,
    but those stoopid animals bust alla the motorcycles
    an' did not store so well in my bathroom)



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  • Junaid,

    Everything above (in Bryan's post).

    If you prefer you don't need to walk into any stores - just write a spellbinding sales letter to them.

    And let them call you.

    But...

    I can say that most owners are more than willing to spend endless hours talking about the problems with their business.

    You listen for a reasonable time - wait for a pause - then say 'You know what? I may have the perfect answer for you."

    Then explain it.


    Steve
    • [ 1 ] Thanks
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