Conversions Are Crap!! (A playful post)

Totally agree.

Money comes and goes, What stays is memories, transformation and relationships.

Build and audinece and a strong bond, thats what the great marketers do

But how do you get customers to focus on if your conversions are crap?

Cheers,
Colm

SO... split-test your offer?

Cheers,
Colm

don`t flush the baby with the water
Seriously conversion is good but trafic also important, everything is in this business

Any particular test can and will reach the point of diminishing returns.

At some point, you have to say 'that's good enough' and start drawing people in.

There are three main ways to grow sales (and profits).

1. Sell stuff to more people.

This is the realm of traffic and conversion. Bring in more people, and get more of them to buy. Increase the number of orders.

2. Get each person to buy more stuff.

Here, we get into offers - bundles, upsells, cross sells, etc. Increasing order size.

3. Get people to buy more often.

Now, we're talking repeat business. Make a simple switch, like going to bi-weekly shipments from twice monthly shipments adds an extra two shipments per year - 26 vs. 24.

Granted, these are simplistic. But at its root, business itself is simplistic. As Zig Ziglar used to put it, you want to trade your big stack of benefits for your customer's little stack of money. Do it right, and both of you walk away thinking you got the big half of the wishbone.

The issue isn't really testing vs. not testing. It's what you choose to test at any given time. Keep cycling through the three items above, and the improvements you make don't just add up, they multiply. And that, as Martha Stewart likes to say, is a good thing.

Hi Nathan,

I love helping people. Then helping more people.

Some of those folks I help join my list or buy stuff. That I know this is technically converting someone, but I just see it as an exchange.

The issue with converting talk, and prospect talk, is that in most IMers mind, when these terms get bandied about it dehumanizes the process of working online. Not a good thing. Because when you forget that you're dealing with people, not numbers, things tend to go South.

Have fun. Help. Stick to the basics. Persist. Success will be yours.

Ryan

Hi Ryan ,
Helping people or helping each other is natural for Humans,but in circumstances and bad experiencing people behave - South,South west or what ever in a wrong way. If initial analyzing is done per individual majority is doing well. And thorough professionals are least bothered,I noticed. You have a very formidable thoughts so I am sharing for boost to it.

Regards. Khalid

Why don`t focus on both? I mean, you can have a "solid" offer, but if you don't give the customers easy ways to look for it, pay for it, or understand it, it might not me enough. You need to test if your customer get your product right!

MONEY belongs to QUALITY CONTENT

It's a win-win situation.

The problem is that for most of the people quality means 'what i have in mind'.

They don't really research on buzzsmo or social or survey to their email list (hopefully i have to think they have one instead they have no business), and tend to think that what they care is what the world cares.

But the brutal truth is elsewhere.

So it's time to get a cold shower and face the fact that every post has to be written for audience's preferences in mind, i mean a solution to THEIR PERCEIVED PROBLEMS, not ours.

I totally agree, currently is looking to make real audience. I was relaxed over the months because I was making money from affiliate marketing. Now I'm looking to grow my traffic again because the numbers have become too low.

Wow, that is a really great line. I've often wished more marketing gurus would follow-up with all the people they sold to and say, "How did you make out with this?" -- and when 99% of their customers fail to make money, would consider why is that?