Sales Copy for Breakthrough Advertising

Posted: 15 years ago 9 replies

COPY WRITING

Does anyone have the original copy for Eugene Schwartz's book?

I'm trying to write copy for a book along a similar vein and it would be ideal.

Thanks.

#advertising #breakthrough #copy #sales

David Babineau

David Babineau

David Babineau

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15 years ago

Hi Rezbi,

I don't have it yet, but you can get a copy from Boardroom for $95 (1-800-678-5835.)

Cheers,
David
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- Loren Woirhaye
  
  Loren Woirhaye
  
  Loren Woirhaye
  
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  15 years ago
  
  Schwartz is best-known for his hammy, though killer, single-page
  ads. I don't think the book was sold this way because, frankly,
  it's way over most people's heads. He actually preferred the
  longer format of direct mail letters, but I've only read a couple
  of them - the one that comes to mind is his his copy for "Dr.
  Chang's Book of Internal Exercises" - it's in Denny Hatch's awesome
  book "Million Dollar Mailings", along with an interview with
  Eugene about how he wrote ads.
  
  Gene wrote copy for a lot of books, but most of the one's I've
  seen have been for weight loss, memory, mind power - mass
  market stuff... and "Breakthrough Advertising" is not a mass
  market product by a long shot.
  
  Anyway, Boardroom has a salesletter up, but it's predicated on
  the mythology of the long-out-of-print book so probably won't
  help you much because Boardroom re-issued the book to
  capitalize on pent-up demand for the book - yours won't have
  such an advantage.
  
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15 years ago

Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

I for one had a look at the copy both at bottomlinesecrets.com and at rclb.com - but I don't think either one of those is the original. Still - the bottomlinesecrets (Boardroom) version could be something you could model.

Gil-Ad

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Gil-Ad Schwartz

15 years ago

Originally Posted by ghyphena

I think you're right. Apologies Rezbi I read that too fast...

Here's the link to the copy Gil-Ad is refering to:

Bottom Line - https://www.bottomlinesecrets.com/st...html?sid=store
RCLB - http://www.rclb.com/BreakthroughAdvertising.html

And here is Makepeace's sales page for it: http://www.makepeacetotalpackage.com...h-advertising/

Cheers,
David

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Mr. Subtle

Mr. Subtle

Mr. Subtle

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15 years ago

Rezbi, I posted 2 ads on Bruce Wedding's copywriting board that may help you out:

The Copywriting Board - Index

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- Rezbi
  
  Rezbi
  
  Rezbi
  
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  15 years ago
  
  Originally Posted by Mr. Subtle
  
  Rezbi, I posted 2 ads on Bruce Wedding's copywriting board that may help you out:
  
  The Copywriting Board - Index
  
  .
  
  You the man.
  
  Not exactly what I was after, but it'll do nicely.
  
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  James Clark
  
  James Clark
  
  James Clark
  
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  15 years ago
  
  Hey There,
  
  I'm a big fan of the book and have read it a few times. I think it's the the best book every written on the subject. I purchased it from Clayton MakePeace for $95.00. Best money I ever spend.
  
  Jimmy.
  
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15 years ago

Originally Posted by David Babineau

I think you're right. Apologies Rezbi I read that too fast...

Here's the link to the copy Gil-Ad is refering to:

Bottom Line - https://www.bottomlinesecrets.com/st...html?sid=store
RCLB - Breakthrough Advertising by Eugene M. Schwartz - aka Gene Schwartz

And here is Makepeace's sales page for it: Eugene Schwartz Breakthrough Advertising | The Total Package

Cheers,
David

No probs. Thanks.

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Rezbi

Rezbi

Rezbi

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15 years ago

Originally Posted by ghyphena

Think he's talking about the actual advertising copy used to sell the book when it came out, not "a copy" of the book. I may be mistaken, of course.

You are right - I'm after the copy.
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Sales Copy for Breakthrough Advertising

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