Copywriting in 2024...

You can have your own website, but you still need ways to get people there...

Thanks Princess for your comment.

I'm more common sense about things these days.

People put up a site offering something for free to build a list...where should you go to build that list? Where everyone is these days of course.

In times past, copywriters would pay huge bucks for ads...we can now reach billions of people for absolutely free, and the more creativity we have, the easier it is.

Let's use all the resources we have...especially when in this day and age we have a ton of free options they didn't have in the past

You spilled the ink and from what I hear therapists all over the world are asking patients to look at the blot and tell them what they see

Seriously though, I love your comments. You're a wealth of information that few if any can match.

Hey Gordon...

been very busy lately. It's that time of the year.

I think video will still be dominant in 2025. TikTok for the younger crowd and Reels for the 30+ crowd.

I think it's a good idea to niche down as much as possible. When you advertise to everyone, you don't advertise to anyone.

I saw you talked in another thread about direct mail...yes, I too think it's still a good idea.

Some ideas sometimes seem outdated but are still profitable.

I looked up a link you posted in another thread about a site that has all kinds of ads. My first thought was it looked like something from the '90s. But, I also realized they had a very niche market and were probably doing pretty well.

Also, in 2025, don't listen to the naysayers and those who are always full of gloom and negativity.

I'm always reminded of an old story that's gone around over the years:

Once there was a man who had a stand on one of the busy streets downtown and he sold hot dogs.

He sold good hot dogs and folks bought from him consistently.

He put signs up advertising his hot dogs, he placed ads in the newspaper, and he told everyone in his community how good his hot dogs were. And he sold a lot of hot dogs!

So he increased his inventory. He bought more buns, more hot dogs, more wrappers, and more condiments. He built a new stand and made it larger, added signs advertising his good hot dogs, and kept his sales area neat and clean. He made sure his hot dogs were always hot and that his customers always walked away with a smile. And his sales continued to increase!

He was so successful that he was able to send his son to Harvard University.

After graduating with a master's in business, the son returned home to join his father in business.

At the end of his first day on the job, the son said: "Dad, I know you're not educated in Economics and you have not had the opportunity to read and study the latest journals on business and economic forecasts. But the overall economy is in terrible shape. The huge federal deficit, the trade deficit, oil prices, and the unemployment rates are undoubtedly going to plunge this nation into a horrible recession. I think you should consider these things for future planning."

The man scratched his head and thought: "Well, my son has the finest university education from the most acclaimed business college in the country. He must know what he is talking about."

So the man reduced his inventory by half. He stopped advertising in the newspapers and took down his signs to save money. He quit telling everyone in his community about how good his hot dogs were and he even went back to using the old cart from years ago. And his hot dog sales went down the tubes almost overnight!

"Son", the man said to his Harvard-educated offspring, "You sure were right. Damndest recession I've ever seen."

This story is around 30 years old but still has a lot of meaning today.