Copywriting Trends In 2025

Thanks max5ty, and for those who would be rich: Catch this Tsunami, and live happily ever after...INTERNET OF THINGS; WEARABLES; KIDS built-in to clothing. In 5 years, every kid will have some sort of smart clothing in their closet, including smart shoes/sneakers.


The copywriter who sells security and safety to parents, will be in demand.

GordonJ

It's so big to go from 'you should just sell a product' to 'you should sell a better life,' and I love how you're focusing on peace of mind. This idea of smart clothing is spot on, and and. That's pure copywriting potential right there, for parents seeking safety in tech. And these days we're all just wanting Simplcity and Security so the copywriters getting it right are going to be in demand!

Peesa mind is all.

The forevahscape inherent in evrythin' into which you wanna always dreamsily tappidy tap tap tap.

You would mebbe wanna call this TAMARA.

Yanno, the place you wake up simultaneously happily same & yet also transformed for the bettah.

You cain't find this hangout unda a rock -- but plenny people go searchin'.

0-60, 60-whenevah ... aw c'mon if'n I see what's callin' me, I will romp on ovah!

The security/freedom axis covahs most all bases -- an' we are always positioned sumplace in the interchange to swanky on out with the joosy.

Movin' targit?

Static markit?

Most narratives you see gowin' cavort 'bout the security/freedom axis.

We wish always to be let loose an' protected -- Zero-yrs-babes-ain't-gaht-a-cloo to Soon-to-be-Gone Symptomspasms of rot.

You could kinda analyse this all ovah ...

but, truth is, it always TAMARA.

Even for imbeciles gaht no cloo what's gowin' on.

So, it is a dance, I figure.

Sumtimes momentum of spinnin' body says LEAP.

Othah times, yeah c'mon let's jus' flahpout an' be STILL as an uninked quill.

Whateveh is the cool kinda thing in the moment beforeya.

You would wish for this, always.

So prolly it ain't too sewerprizin' plenty evrywan else gravitatin' on here also.

So, uhm, why naht tell 'em they gaht shit zackly right?

Financial services and advices are very profitable to write for. I suggest focusing on niche like that and write write write, in order to get experience and develop your copywriting skills!

I tend to agree with Max (on his #4 post).

It's unlikely to be a seismic shift - but many may "look" a little more closely at spiritual "awareness."

Possibly due to world events - horrific wars, divisiveness and uncertainty.

Maybe consumerism is too expensive (and many have realised that ohh so often the "pitch" is far superior than the product").

And despite people's obsession with "I want, want, want stuff" - it's become more and more of a letdown.

Also money may be tight.

So maybe, higher realms of purpose, spiritually and happiness may have more appeal.


Steve


If I'm wrong - then it's back to touting the "Next best gismo ever", or "Make a mint doing next to nothing" and the old favourite, "This is how to find your perfect partner, and have wild passion all night every night" Or "Send your existing beloved one into ecstatic delight"

Best not forget the "upsells" - energy drinks, vitamin supplements and if necessary better blue pills to help achieve it.

Max!

And a very happy new year to you and everyone.

Very good points.

And with all this glass.

I might do some Flyers or Phenomenal Postcards for window companies.


Steve

I think personalization and storytelling will play a crucial role in this evolution. Buyers are increasingly drawn to brands that understand their unique challenges and connect on a personal level. Copywriting that weaves empathy and authenticity into the narrative will likely be a game-changer.

A great start to the New Year thanks to Gordon's post (#12).

And I quote -

"I don't want to offer products/services that NEED copywriting to make sales. So, I choose those which don't need it."

Because if a client needs 2.97 acres of copy - the product or service wants a lot of realignment.

So...

Choose great stuff to offer to the right people.

There's just no point whatsoever in wasting endless words and people's time and money trying to punt a lacklustre whatever.


Steve

There's a lot of confusion when it comes to copywriting in general.

A lot of people think copywriting is a sales letter, etc. That's not all it is.

I've talked about this many times before.

I've never been a big fan of long, drawn-out sales letters, although there is a place for them.

Having said that...

copywriting can be 1 little very effective sentence.

Did you ever read a sentence and it smacked you right in the forehead?

That was effective copywriting.

I'm not sure how you would sell anything without using copywriting.

Knowing what emotion you need to cater to and who you want to cater to with that emotion is what makes good copywriting.

Playing on emotions is a great way to sell...using emotional facts is even better.

If you were a plumber and said:

'We won't drain your checkbook'

that would resonate with those worried about paying a fortune to get a drain unclogged.

We don't need to build emotion, we can use an emotion the customer already has.

Copywriting is a science, not a template.

Gotta love pane points, I guess.

An' I am with Stevo on the whole spirityool deal bcs less'n you trooly know yusself, alla the dirty stuff in Window 4 gits peeped on by accident.

Alla which sez to Moi how positionin' anywan's anythin' demands you gotta see their windows also.

In sum ways, publicity for most people begins an' ends at First Pane.

An' who would say PLEASE SAVE OUR ASS WITH YOUR KILLER COPY BECAUSE WE'RE 2 WEEKS FROM OBLIVION!!!

So I guess this is where you always tryin' to figure what is gowin' on undah the hood.

An' you cain't do this without essential emo smarts.

Tell you what Max.

I use a zapper * a lot - whenever I write a load of ______

Blimey that just got zapped.


Steve


* Aka - the delete button - the underline was an upsell.

Something interesting...

I had said people this year would be looking more for the spiritual side of life.

I saw this headline today:

'Move over Rogan, new faith-based podcast becomes number one in the world'

So apparently the year is getting off to a spiritual start

When I said spiritual, I didn't necessarily mean religious.

I think a person can be very spiritual and not religious.

By spiritual I mean an awakening within themselves etc.

Here are some potential copywriting trends that might shape the landscape in 2025:

Personalization at Scale:

The use of AI and machine learning will likely enable brands to create highly personalized content for individuals on a mass scale. Expect tailored messages and offers based on user behavior, preferences, and demographic information.
Voice Search Optimization:

As voice-activated devices continue to gain popularity, copywriting will increasingly focus on conversational language. Brands will optimize their content for voice search, including natural language, question-based content, and local searches.
Short-Form Video Content:

With platforms like TikTok and Instagram Reels growing in popularity, persuasive and engaging copywriting will accompany short-form video content, requiring copywriters to be concise while still delivering impactful messages.
Sustainability and Ethical Messaging:

As consumers become increasingly eco-conscious, brands will need to communicate their sustainability practices authentically. Expect a rise in copy that emphasizes transparency and ethical values in product messaging.
Interactive and Immersive Experiences:

Copywriting will likely extend beyond traditional formats to include more interactive elements, such as quizzes, polls, and augmented reality experiences. The aim will be to engage users more deeply and provide a richer storytelling experience.
AI-Assisted Copywriting:

The use of AI tools for drafting and optimizing copy will become more prevalent, enabling copywriters to generate ideas and refine their writing more efficiently without losing the human touch.
Emphasis on Community Building:

Brands will increasingly focus on building and nurturing communities rather than just selling products. Copywriting will reflect a tone of belonging and engagement, fostering connections among customers.
Data-Driven Storytelling:

Data will play a significant role in shaping narratives. Copywriters may use analytics to craft stories that resonate with their target audience, moving beyond emotional appeals to include data-backed insights.
Diverse and Inclusive Language:

As social awareness grows, the need for inclusive language will become essential. Copywriting will prioritize diverse representations and avoid stereotypes, ensuring that all audiences feel seen and valued.
Hyperlocal Content:

With a growing emphasis on local businesses and community-centric marketing, copywriting may increasingly focus on hyperlocal content that resonates with specific neighborhoods or regions.
Increased Use of Augmented Reality (AR):

AR technology, combined with copy, will provide immersive experiences. For example, product descriptions may come to life through AR, enhancing engagement and understanding.
Focus on Mental Health and Wellbeing:

Brands may pivot their messaging to emphasize mental health, wellness, and self-care, creating a supportive dialogue that resonates with audiences looking for connection and understanding.

May i know ? is chatgpt also create same content like copy ?

Did I menshin' I prone out all kinda blisso sumtimes?

Anywan needs flahpout seecrits prolly oughta beeline durrect to Moi ...

only I kinda hussleep on the jahb.

Could be ima drift away sum day.

Gotta hope it is a Toosday.

Bcs yanno.