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Dan Kennedy's Ultimate Sales Letter book
I am in the process of learning copywriting, which is fascinating to me! I have a few books like Robert Collier's Sales Letter Book, Web Copy that Sells by Maria Veloso, and I just picked up Dan Kennedy's Ultimate Sales Letter book.
All but one book-Maria Veloso's all show you how to write a sales letter OFFLINE. The Web Copy that Sells by Maria Veloso talks about how offline and online sales letters are very different, yet I have seen here people say that all these books are books that need to be read in order to become a good copywriter.
Maria has a five step system and talks about not writing the same way as you would a sales letter you mail. Do you agree? I think she has some excellent points and I am soaking up everything I am reading in all the books. I just want to make sure I am not getting wrong information.
It seems to me that sales letters online and offline are very similar. Or am I missing something? I know Dan has written for both offline and on before, and so has Maria.
So tell me please, am I on the right track with learning from Dan and the Robert Collier book? I figure I will learn from these guys and follow what Maria talks about also. Thanks for any advice!
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David Tendrich
Happy Marketing!!!
Happy Marketing!!!