What percentage of copywriters also play the guitar?

67 replies
It seems like a very high percentage of copywriters play the guitar.

John Carlton, Frank Kern, and Eben Pagan all play.

I wonder whether it's the result of a similarity between the methodical thought processes involved in both activities.

I started playing when I was a teenager. I was mesmerized by Chet Atkins and, later on, Al Di Meola.

How many of you also play the guitar -- and who is your favorite guitarist?

- John
#copywriters #guitar #percentage #play
  • Profile picture of the author Ken Strong
    Three copywriters who play guitar does not a trend make. Kind of a weird question anyway. Lots of people play the guitar, whether as a pro, semi-pro, or as a hobby, so I'm not sure if I see the connection.

    I play the bass, does that count?
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    • Profile picture of the author Johnny12345
      Originally Posted by KenStrong View Post

      Three copywriters who play guitar does not a trend make.
      That's whole the point -- I'm guessing there are more than three!

      Kind of a weird question anyway.
      When it comes to weirdness, you don't even get a vote -- have you seen your avatar?!

      Lots of people play the guitar, whether as a pro, semi-pro, or as a hobby, so I'm not sure if I see the connection.
      Hey, watch it with the negativity or I'll be forced to report you to... um... yourself.

      I play the bass, does that count?
      Yes.

      See! That means there are now at least SIX of us. So there! :p

      - John
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    • Profile picture of the author RefundHost
      Originally Posted by KenStrong View Post

      Three copywriters who play guitar does not a trend make.

      I play the bass, does that count?
      If there is a higher than 65% percentage, it is indeed an important trend.
      We are talking about associating the musical, creative, and other parts
      of the brain with copywriters.

      Though the question was "guitar"
      I would say playing the bass guitar would be relevant.
      So too would piano, harmonica, etc ... not so much for "drums" though.
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  • Profile picture of the author Hans Klein
    I don't play guitar, but I see some similarities between this and how copywriters think.

    Here's a well-written piece about copywriter traits that came to mind when reading this thread: How to Tell if You’re a "Natural Born" Copywriter | The Total Package ... notice the line where he mentions the guitar.

    I think it has to do with as he says in the article, sales copywriting requires both the use of left and right brain functions.
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  • Profile picture of the author Scott Murdaugh
    I play!

    And I do see a connection.

    Copywriters tend to be creative types (naturally drawn toward music and art), as well as the left brain/right brain thing Hans mentioned.

    Interested to see the poll with more votes.

    -Scott
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  • Profile picture of the author Loren Woirhaye
    It may be a male creative thing. Several prominent male novelists
    come to mind who have an interest in music.

    There's an aspirational connection with the guitar - it represents
    something kind of universal and admired in Western culture,
    particularly after the advent of rock music.

    Maybe the same sorts of guys who are attracted to the guitar
    are also attracted to writing for a living.

    I have an interest in music predating my interest in direct response
    writing... and yes, I can play the guitar, but that has probably more
    to do with the near-universal availability of the guitar and its
    popularity in so many styles of music popular in the West than
    any essential merit to the guitar.

    The guitar, and other fretted chordal instruments are largely
    popular because they can play chords easily while most instruments
    can only play single notes. The other instruments that can
    play chords tend to be cumbersome and hard to move around -
    with the exception of the accordion family instruments which
    don't have the same percussive rhythmic quality that made
    the guitar so popular in rock and country music.

    If it hadn't been for the electrification of the guitar and the
    invention of rock, copywriters might be amusing themselves
    with the violin instead.
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    • Profile picture of the author CDarklock
      Originally Posted by Loren Woirhaye View Post

      Maybe the same sorts of guys who are attracted to the guitar are also attracted to writing for a living.
      Throughout history, most guitarists have taught themselves to play.

      There are very few other instruments that can boast a significant number of self-taught players.

      It's pretty much just guitar, drums, and ocarina.
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      • Profile picture of the author RickDuris
        Originally Posted by CDarklock View Post

        Throughout history, most guitarists have taught themselves to play.

        There are very few other instruments that can boast a significant number of self-taught players.

        It's pretty much just guitar, drums, and ocarina.
        You forgot harmonica.
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        • Profile picture of the author CDarklock
          Originally Posted by RickDuris View Post

          You forgot harmonica.
          Comedic license. Lists of three items have more punch, and ocarina is a funnier word.
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          • Profile picture of the author RickDuris
            Originally Posted by CDarklock View Post

            Comedic license. Lists of three items have more punch, and ocarina is a funnier word.
            Tell that to John Popper (the Jimi Hendrix of Harmonica

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            • Profile picture of the author CDarklock
              Originally Posted by RickDuris View Post

              Tell that to John Popper (the Jimi Hendrix of Harmonica
              That ocarina is a funnier word than harmonica?

              I can't see how anyone would disagree with that. That's like saying kumquats aren't as funny as watermelons.

              But I must admit, they're not as funny as bionic watermelons.

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      • Profile picture of the author Dean Jackson
        CDarkLock that sounds just right.

        Even Jimi Hendrix didn't have anyone to teach him to play, and what d'ya know? He was the worlds most revolutionary guitar player ever (IMO).

        For me, I simply can't follow instructions. Sitting down to try and learn to read musical notes is damn near impossible. I learn in chunks...

        When I first started I learned TAB and played my favourite bits of of my favourite songs. I eventually learned to play some simple songs and some really cool solos to (try) impress the babes .

        It was an awesome experience and recommend everyone pick a guitar up. Even if it just sits on your rack, atleast it looks cool lol.

        Oh by the way Johnny, sorry I didn't get back to you regarding the copywriting for my site. I picked up a good offer from a fellow writer in the WSO forum and couldn't pass it up

        But it's hard to decide in a room full of awesome people too.

        Ewen - Gonna get that letter back end of this week, so you can tear my site up in about 7-8 days.

        - Dean

        Originally Posted by CDarklock View Post

        Throughout history, most guitarists have taught themselves to play.

        There are very few other instruments that can boast a significant number of self-taught players.

        It's pretty much just guitar, drums, and ocarina.
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        • Profile picture of the author fxprofitmountain
          Originally Posted by Dean Jackson View Post

          CDarkLock that sounds just right.

          Even Jimi Hendrix didn't have anyone to teach him to play, and what d'ya know? He was the worlds most revolutionary guitar player ever (IMO).
          I love this idea.

          It is so true.

          Often an outsider, someone not indoctrinated in the theories and "givens" in a field or discipline will come up with something so revolutionary - a true phase shift - that the game changes.

          I suppose the question is: are you one of these people?
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by CDarklock View Post

        Throughout history, most guitarists have taught themselves to play.

        There are very few other instruments that can boast a significant number of self-taught players.

        It's pretty much just guitar, drums, and ocarina.
        The instrument does seem to lend itself to being "picked up".

        Some study found 20 million guitar players in the USA. That means
        one in every 15 people or so.
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        • Profile picture of the author Johnny12345
          Originally Posted by Loren Woirhaye View Post

          Some study found 20 million guitar players in the USA. That means
          one in every 15 people or so.
          That means about 7% of the general population plays the guitar... but... 62% of the copywriters here are guitar players.

          Of course, with the tiny sample that have been polled, the margin of error is HUGE... but it's still interesting.

          John
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  • Profile picture of the author Traci
    I don't play the guitar or any other type of musical instrument. I've never had any interest at all in playing a musical instrument, thought I've enjoyed writing my entire life. I've always been very creative though.

    Wow, I just read the article that Hans linked to in his post. I fit right smack into the middle of most of the things John mentioned. The dry humor... the additive, compulsive personality... avid reader... don't watch much tv... love to debate and be proven right...curious about everything...not an extrovert... and of course, I wouldn't kick a dog
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  • Profile picture of the author BrianMcLeod
    I was a guitar player long before I was a copywriter.

    Took a LONG time to flip the burger mentally and
    self-identify as no longer being that person.

    One of these days we're gonna have to do the
    Great Copywriter's Jam featuring an all-star
    line up as "The Forced Continuities"...

    Brian
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  • Profile picture of the author JasonParker
    Everybody plays guitar lol...
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  • Profile picture of the author cparizo
    I hate to be the lone non-musical copywriter, but I don't play the guitar (or any instrument), and I can't sing, either. I take my creativity to needlework.
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    • Profile picture of the author BrianMcLeod
      Originally Posted by cparizo View Post

      I hate to be the lone non-musical copywriter, but I don't play the guitar (or any instrument), and I can't sing, either. I take my creativity to needlework.
      Don't feel bad... lots of musicians are really
      into creative needlework.

      Keith Richards comes to mind...

      I keed. I keed.
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      • Profile picture of the author ewenmack
        Originally Posted by BrianMcLeod View Post

        Don't feel bad... lots of musicians are really
        into creative needlework.

        Keith Richards comes to mind...

        I keed. I keed.
        Actually Slash brought his needlework on his trip to New Zealand...TRUE!

        Ewen
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      • Profile picture of the author MikeHumphreys
        Originally Posted by BrianMcLeod View Post

        Don't feel bad... lots of musicians are really
        into creative needlework.

        Keith Richards comes to mind...

        I keed. I keed.
        Actually, alot of well-known musicians are into art. My mom sold art for this gallery for about 5 years and they specialize in artwork done by famous musicians like Jerry Garcia, Mick Jagger, Bob Dylan, Ronnie Wood, Jon Anderson, and more.

        Check it out:

        Image Makers Art inc.

        As for musical skills... I took music theory, voice, and piano in college. After one semester of piano, my piano teacher told me that my musical talents were somewhere else.

        So I can read music... I can carry a tune if I need to... but I don't play any musical instruments per se.

        Mike
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  • Profile picture of the author Daniel Scott
    I don't play guitar... but like Brian, I was into music before I got into copywriting.

    Saxophone... clarinet... flute... piano.

    I can only play two chords on the guitar, though

    -Dan
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    • Profile picture of the author Johnny12345
      Originally Posted by Daniel Scott View Post

      I don't play guitar... but like Brian, I was into music before I got into copywriting.

      Saxophone... clarinet... flute... piano.

      I can only play two chords on the guitar, though

      -Dan

      Two chords?! Hey, that's only one less than a lot of rock guitarists -- so we'll count you as a "yes."

      - John
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  • Profile picture of the author hitext2
    Yeah, I'm a guitar player and a copywriter...and I know a couple of other writers who also play guitar. I guess it's part of being creative. But I never found anyone who wanted to pay me for playing the guitar...so I guess I'll stick to copywriting and marketing
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  • Profile picture of the author supermantoday
    [DELETED]
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    • Profile picture of the author Ross Bowring
      Maybe I can be a roadie for "The Forced Continuities". Can't play a lick of guitar. Not a musical bone in my body. Even hummin' along in tune is a big ask.

      --- Ross
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      • Profile picture of the author Johnny12345
        Originally Posted by Ross Bowring View Post

        Maybe I can be a roadie for "The Forced Continuities". Can't play a lick of guitar. Not a musical bone in my body. Even hummin' along in tune is a big ask.

        --- Ross
        No problem. I think air guitar might still count.

        - John
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    • Profile picture of the author Johnny12345
      Originally Posted by supermantoday View Post

      are you serious with the question ? you can divide copywriters for a lot of hobbies groups.

      Superman,

      We're not doing serious scientific research. The question is part fun... part curiosity.

      - John
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  • Profile picture of the author The Copy Nazi
    Banned
    Carla Bruni-Sarkozy (the well-known French copywriter) plays guitar. Sings too. Here she is here (click on the title rather than the empty box) -
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    • Profile picture of the author Johnny12345
      Originally Posted by Metronicity View Post

      Carla Bruni-Sarkozy (the well-known French copywriter) plays guitar. Sings too. Here she is here - Dailymotion - Carla Bruni - Absolute Beginners - Musica
      The video doesn't seem to be working (at least, for me). But thanks for contributing.

      - John
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Johnny12345 View Post

        The video doesn't seem to be working (at least, for me). But thanks for contributing.

        - John
        Works for me. There's no video - just audio. It was on YouTube but they yanked it. Try clicking on the lettering rather than the empty space. BTW that vid is creating a stir over here. Some are saying she does a horrible cover of Bowie's song (personally I like it). Its part of a compilation album of Bowie covers for a charity called War Child -


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  • Profile picture of the author dorothydot
    Hi,
    I play: piano - 8 years; guitar - 12 years; flute - 9 years; washtub bass - 5 years; harp - 27 years; fiddle/violin - 14 years.

    For my needlecrafts, go visit Aunt Dot's Crafts - Home and you'll see my accomplishments. Some day I plan on recording a decent dvd teaching various knitting, crocheting and tatting techniques. (I found out the hard way that it's freakin' imPOSSible to record yourself as you demonstrate!)
    Dot
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  • Profile picture of the author Alex Barboza
    Jason Fladlien is also a musician
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    • Profile picture of the author RickDuris
      I play.

      I have no idea if there's some sort of mental connection between guitar playing and copywriting.

      But how you learn both I think are very similar if you want to be successful.

      The repetition... the discipline... the time... the eventual blossoming into your own style and music after mindlessly copying the legends... building that "muscle memory"--I think there's a lot of overlap in the learning process.

      - Rick Duris
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  • Profile picture of the author methomas
    I don't do any freelance copywriting but have created over 200 websites and squeeze pages.

    I played guitar professional when I was young, a long time ago. I still have a flat top to pass the time when I want to relax.

    Doberman Dan, a student of Gary Halbert, is a terrific jazz guitarist.
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    • Profile picture of the author dorothydot
      For me, making music is key to retaining sanity.

      Music is a way of expressing what's in your soul that there are no words for.
      (Does that make sense?)
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  • Profile picture of the author mattlaclear
    Hey OP...does beating the hard level on Guitar Hero Metallica count??
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    • Profile picture of the author Johnny12345
      Originally Posted by mattlaclear View Post

      Hey OP...does beating the hard level on Guitar Hero Metallica count??
      Actually, it probably does. Although GH isn't about real guitar playing, the thought process may be somewhat similar.

      - John
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  • Profile picture of the author jedediahd
    I don't play the guitar, but I do produce and DJ electronic music. I heard something at a workshop that I thought was interesting and applied to online marketers as well. The cortex that connects the left and right brains is noticeably larger and stronger in people who are musicians. This is because they are using both the creative side of their brain in music composition, and the analytical side during performance, arrangement etc. I think this translates to copywriters/marketers as well. We use the creative side often whether its creating sales pages, landers copy etc, but we are also thinkers when it comes to keyword analysis and things like that. Not really related to the op question, but an interesting connection none the less
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    • Profile picture of the author Johnny12345
      Originally Posted by jedediahd View Post

      I don't play the guitar, but I do produce and DJ electronic music. I heard something at a workshop that I thought was interesting and applied to online marketers as well. The cortex that connects the left and right brains is noticeably larger and stronger in people who are musicians. This is because they are using both the creative side of their brain in music composition, and the analytical side during performance, arrangement etc. I think this translates to copywriters/marketers as well. We use the creative side often whether its creating sales pages, landers copy etc, but we are also thinkers when it comes to keyword analysis and things like that. Not really related to the op question, but an interesting connection none the less

      I think it's probably highly related. Actually, this was the thought behind my original post. Thanks.

      - John
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  • Profile picture of the author andybeveridge
    I have just started to learn copy writing and a few weeks ago my other half bought me a guitar. Does that mean my copy writing future is secure?
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  • Profile picture of the author JPROPS
    I don't quite know how you put the two together, but it is actually quite fascinating. I have played guitar since the age of 7!
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  • Profile picture of the author natorob
    I have been playing since 1977 and workout on an Ovation acoustic and a Telecaster.

    And who beats a Telly better than Stevie Ray Vaughn?

    Is there a conncetion between copywriting and playing guitar? Don't know; but I do know that when stuck on some copy, I take a break for an hour or two and fire up the Telecaster.

    Works for me; but I'm not sure my neighbors are big fans.....
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  • Profile picture of the author amaracray
    Copywriting is a creative process, so some of their hobbies might be creative as well. The same happens with animators form whom many play the drumns
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  • Profile picture of the author Kezz
    This is a really interesting question and I'll be curious to see how many more copywriting guitarists chime in.

    I'm another one. Been playing since I was 8 as well as piano and songwriting.

    I think there is a bit of a connection there between the qualities you have to have to be good at both.

    There's a certain "song" to a great sales letter that unfolds in a very similar way to a piece of music.

    And being able to tune in to the "sound" of what you're creating and staying dialed into the right flow definitely does have similarities on both counts now I think about it.

    The other question I have is how many copywriting guitarists also write their own music?

    I know Brian does, right?

    My guess is that percentage might be higher than average too.
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Kezz View Post

      The other question I have is how many copywriting guitarists also write their own music?

      I know Brian does, right?

      My guess is that percentage might be higher than average too.
      Indeed, he does. : )

      Or rather, he DID...

      Best,

      B
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      • Profile picture of the author RickDuris
        Hi all,

        If you get the chance, catch the re-play on HBO of "The Promise: The Making of Darkness on the Edge of Town"

        It's about the making of Bruce Springsteen's second album.

        Here's a piece:
        Saw it last night.

        Lessons galore for every copywriter and musician.

        - Rick Duris
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  • Profile picture of the author jasondinner
    I'm killer with the air guitar. Is that why my copy is good?
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    • Profile picture of the author pethanks
      We really don't what is the percentage but I know there are lots. I am a guitar player also.
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  • Profile picture of the author Gary Pettit
    I play guitar, bass and 'cello.
    My weigh-in on the discussion of WHY is this: Playing music is a synthesis of technical skill and artistic expression. The ability to both analyze and synthesize information is really not all that common. I am also a translator (Latin, Ancient Greek and Hebrew, German, and French), which ideally requires both analysis (strict, rule-following break-down) and synthesis (fluid, artistic putting back together).

    My favorite guitarist is Tuck Andress (of Tuck & Patti). Brilliant!
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  • Profile picture of the author zumninglygnant
    If not guitar then some other expression of emotion. It's all about composing something that an audience relates to. The abilty to resonate with reader's emotion can be likened to the string generated vibrations traveling through the bridge and across a solid spruce soundborad. There efetiveness is measured by the length of sustain.
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  • Profile picture of the author Rigmonkey
    I play the guitar. I only know three chords but they can play thousands of different songs.

    I'm also a writer. I probably only have three basic skills but they can write me thousands of different pieces.

    I like to think of it as a connection, however vague!
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  • Profile picture of the author Julie M
    LOL best poll ever. me -> no guitar.
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  • Profile picture of the author saleswriter101
    Playing music is the most wonderful thing... as Bob Marley said "it satisfies my soul".

    I've never taken a lesson but I do enjoy learning music theory on my own.

    I noodle around with guitar, trumpet and keyboard. I don't know any songs but I like to improvise and make up melodies.

    As far as connection to C/W goes independence of mind and creativity seem to be two shared characteristics. We should commend ourselves, I think, both for engaging in an "artistic" endeavor and for striking out on our own independent careers.

    And actually, I think trumpet may have an even closer relationship to C/W in as much as few other instruments announce their presence so well.

    Cool thread!

    -Scott
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  • Profile picture of the author cube12ic
    Copywriters tend to be creative types (naturally drawn toward music and art), as well as the left brain/right brain thing Hans mentioned.
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  • Profile picture of the author jtunkelo
    I've played a bit of guitar in my time. But also piano, clarinet and the oboe, the saxophone and a bit of percussion to the mix. In other words, perhaps it's the curiosity factor and the willingness to learn something deeply challenging.
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  • Profile picture of the author Eduardo2
    I write Copy. & Play guitar
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    • Profile picture of the author robftprod
      I usually lurk and don't contribute much, but I'll take 16 bars on this one.
      I was a professional guitar player (meaning that's all I did to make my living) for 16 years. Touring, recording artists, jingle, soundtracks, etc., Of course my parents were hoping for a lawyer! And I still get royalties for things I've written years ago.

      So when my hair started falling out, and my waist start to expand, and I decide that a suitcase wasn't the best house to raise a family, I turned to.....

      Vending!

      and then copywriting.

      And now I do copywriting almost as gooder as I played!

      When I get lost for an idea, or a real brain freeze, playing really unlocks the creative juices.
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      • Profile picture of the author zombiewarrior
        I too write copy, and love playing guitar. Maybe there is a deep connection, it'd make sense. Jack White influences my guitar playing more than anyone else lol
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  • Profile picture of the author Don Schenk
    I made my living as a musician for 15 years - guitar, bass, keyboards. Also taught private lessons for 13 of those years.

    Who would have thought there are sooooo many of us.

    :-Don
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  • Profile picture of the author ARSuarez
    I know Michel Fortin playing the drums has already been mention, but...

    YouTube - Drum Karaoke - Michel Fortin - Love Gun Cover

    Come on. That's awesome.

    Best,

    Angel
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  • Profile picture of the author RS Johnson
    I share the name Robert Johnson and from Chicago, so it's almost expected of me to play guitar, therefore I learned.

    I think guitarist and copywriters are very similar, for both are about recreating a shared emotion.
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    • Profile picture of the author dorothydot
      Originally Posted by pctutes View Post

      I share the name Robert Johnson and from Chicago, so it's almost expected of me to play guitar, therefore I learned.

      I think guitarist and copywriters are very similar, for both are about recreating a shared emotion.
      Very good point! Music is my way of saying what is in my soul that there are no words to express; copywriting is my way of saying I can help You with your problem - please listen and just do this.

      Dot
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      "Sell the Magic of A Dream"
      www.DP-Copywriting-Service.com

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  • Profile picture of the author Daniel Sanchez
    Yup...guitar, sing and songwrite.

    It's partly what got me involved in copywriting. Grabbing emotions is related to music and copy in many ways.

    (WooHoo...100th post, and it's on guitar!)
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    • Profile picture of the author theguitarshaun
      Guitar has been a passion for me for years. IM and copywriting are my newest passion, but I am new to it.

      I have used a lot of the same techniques to learn IM, as I did with guitar. (self taught)

      My dream is to escape the 9 to 5 and be able to tour playing my music, with the ability to earn income through IM. I think other musicians may have similar reasoning for getting into IM and copywriting.
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