The 7 Rules of Influence

Influence in Social Psychology, understandably, is a very important part of copywriting. These seven scientifically backed rules that are outlined below are USED ALL THE TIME, by you and those great copy writers around you.

I know, for a fact, that all you smart copy writers reading this post have consciously OR unconsciously used these principals.
Scarcity for example "Only 14 out of 50 left!" Does that ring a bell?

If you don't start consciously using and understanding these "rules" you are going to miss out. Simply speaking, those who DO use the following "rules" will have an advantage over those who DON'T.

I was first introduced to these "rules" in my introductory psychology class by a famous behavioral psychologist, and they've stuck ever since! (good thing, too!) Now, I'm going to share them with you.

Enjoy your unique perspective into Social Psychology!


Consistency
We resist change
We account ourselves into certain thinking, and vice versa
We honor public, active, and voluntary commitment

Reciprocity
We return favors
We are more likely to comply after retreating

Ingratiation
We are attracted to similarities
We like those who praise us and cooperate
We actively care for the people we like

Conformity
We follow those who are similar and credible
We model most in unfamiliar situations

Authority
We follow authority blindly and mindlessly
We follow those with credibility

Scarcity
We react to protect our individuality
We value rare opportunities
We are motivated to avoid loss

Novelty
We habituate to the routine
We are attentive and attracted to the unique







Ok guys, critique my first (somewhat)real attempt copywriting. If you notice, I used all seven of those principals .

Also, if someone is doing product launch and would like to use my moderate expertise with social psychology and statistics, I'd be happy to help. You would be paying me with experience (or maybe a donation :p).