12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

A holiday article for all of you...

by MontelloMarketing
10 replies
... who are interested in copywriting... marketing... or even just reindeer.

Nothing to sell here. Just a fun, true Christmas story and some marketing lessons to learn.

Marketing... copywriting... and all things related to making your business more profitable.
#article #holiday
  • Profile picture of the author ARSuarez
    Originally Posted by MontelloMarketing View Post

    ... who are interested in copywriting... marketing... or even just reindeer.

    Nothing to sell here. Just a fun, true Christmas story and some marketing lessons to learn.

    Marketing... copywriting... and all things related to making your business more profitable.
    Hey Vin,

    Just got the email notice about this article.

    Good stuff. I knew about the story, but not those finer details.

    Thanks!

    Best,

    Angel
    {{ DiscussionBoard.errors[2963820].message }}
  • Profile picture of the author The Copy Nazi
    Banned
    Know what Vin? This thread would work much better and you'd get more views/comments if you changed the title to "A holiday article for you" or even "A Christmas present for you" or "My Christmas present to you". Keep it one-on-one. Personal. Make it sound like you're giving ME something special. Kill "all of you". Doesn't work. And frankly it sounds a bit condescending.

    Merry Christmas

    p.s. my six year old boy said to me yesterday "I hate Christmas". He'll go far that kid.
    {{ DiscussionBoard.errors[2966490].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Metronicity View Post

      Merry Christmas

      p.s. my six year old boy said to me yesterday "I hate Christmas". He'll go far that kid.
      Hey Mal,

      Since your boy hates Christmas, does he NOT want presents then?

      All the best,
      Ewen
      {{ DiscussionBoard.errors[2966525].message }}
      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by ewenmack View Post

        Hey Mal,

        Since your boy hates Christmas, does he NOT want presents then?

        All the best,
        Ewen
        said he could care less.


        * BTW this is blatant self-promotion - just a link to your blog. That's what the signature is for.
        {{ DiscussionBoard.errors[2966534].message }}
        • Profile picture of the author MontelloMarketing
          but wouldn't it work better if he said he "couldn't care less?" If he "could care less" isn't he saying he cares somewhat?
          Signature
          The Montello Group
          Copywriting|Publishing|Training
          Your Premier Conversion Cooperative

          Join Us For Free Conversion Webinars
          CLICK HERE!
          {{ DiscussionBoard.errors[2968704].message }}
          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by MontelloMarketing View Post

            but wouldn't it work better if he said he "couldn't care less?" If he "could care less" isn't he saying he cares somewhat?
            Not at all.
            I could care less" is one of those idiomatic expressions, particularly in American English, that doesn't necessarily mean what it says. There are numerous suggestions for the origin of the phrase. The most recent of these is that "I could care less" is a corruption of the term "I couldn't care less," possibly first used in the UK in the 1940s. By the 1960s, Americans had adopted "I could care less." Was it laziness, poor hearing or deliberate irony?
            Many contend it was laziness, much like the phrase "a hot cup of coffee," changing to, "who wants a hot cup?" Most people would prefer to have a cup of hot coffee, or eat their cake and have it too. Simple reversals or omissions of words can result in phrases like "I could care less," when what you really mean is you don't care at all.


            There is some suggestion that the phrase "I could care less" may have been adopted because it fit into certain Yiddish phrases that deliberately mean the opposite and can be viewed as sarcastic. Such phrases include, "I should be so lucky," which really means you're not likely to have the luck. Another phrase, "Tell me about it," means the opposite. It's merely a way to agree with the speaker. Alternately, speaking the term "Testify!" as used in certain Christian churches, is a similar agreement that seldom means someone is actually going to sit down or stand up and give a testimony of how they converted to Christianity.
            Another theory, advanced by linguistics specialist Henry Churchyard, suggested the statement "You know nothing and you care less" used in Jane Austen's Mansfield Park is the origin of the term. If this were the case, the "know nothing" would be comparative to caring less than the little you know. The current version of the phrase would then represent idiom by omission.
            It should be stated that Mansfield Park is one of Austen's least popular books, and was in general slammed by the critics during Austen's time and thereafter. That people would quote from it is in significant dispute. However, if Austen used the term as one common to her day, it's possible it was already in use. The whole quote "You know nothing and you care less, as people say," is important because it advances the possibility the phrase was in use in Austen's day and she is not its inventor.
            I Could Care Less



            In any case, "I could care less," must be interpreted as not caring at all. Whether by omission, design, laziness or quote, it's one of those mixed up idioms that plagues learners of English.
            from - What Does "I Could Care Less" Mean?
            {{ DiscussionBoard.errors[2968743].message }}
    • Profile picture of the author IMoptimizer
      Originally Posted by Metronicity View Post

      p.s. my six year old boy said to me yesterday "I hate Christmas". He'll go far that kid.
      Haha I never heard of a kid hating Christmas. But he will go far indeed.
      Signature

      ---> Internet Marketing MINDSET Blog | Mindset Optimizerâ„¢ Hypnosis Program <---

      {{ DiscussionBoard.errors[2968758].message }}
  • Profile picture of the author The Copy Nazi
    Banned
    I didn't mean to press your buttons Dude. ;-)
    {{ DiscussionBoard.errors[2969022].message }}
    • Profile picture of the author Mike Schwenk
      Originally Posted by Metronicity View Post

      I didn't mean to press your buttons Dude. ;-)
      Funny how some things only show up once you've bought them or you've been given them.

      Like how you don't see the car you drive on the road until the day you buy it; then there are dozens that suddenly appear.

      Just stumbled upon the same graphic on CB 15 minutes after I read your post.

      I borrowed it as well and made a green flashing version.

      On topic: Thanks for the share, Vin.

      While I'm familiar with the main lessons, it was still interesting to learn the origin of the actual story.

      Now let's hear the 'ditty'...

      If it's in the form of a song, perhaps everyone can hold hands and spread some more of the love that has been so abundant here in this section the last few days.

      -Mike
      {{ DiscussionBoard.errors[2969938].message }}

Trending Topics