Auditory, Visual and Kinesthetic Factors in Copywriting - Your Comments?
However, I'm now in the unusual position of wanting to appeal mainly to kinesthetic and auditory customers because I feel the visual ones are likely to be dissatisfied with the offering. I am wondering if anyone else has tackled this kind of challenge.
What I'm selling is a vacation rental property in Maui that is highly suited to auditory and kinesthetic travelers in these ways, among others...
* You can hear the ocean waves from the unit, especially at night
* There's a quiet area behind the unit for reading, meditating or holding a near-private social gathering
* It's a two-minute walk to the beach - a beach that is much better suited than most on Maui for serious swimmers
*It's an inexpensive, conveniently located base for active travelers who want to spend most of their time exploring the island
* You can walk to shops, restaurants and cafes
* The unit is comfortably furnished and extremely well-equipped for anyone who likes to cook
Now here's what it's not and why I prefer to discourage highly visual people:
* It does not have an ocean view.
* It's not decorated in the latest style.
* It does not have granite countertops or a flat-screen TV.
* To see spectacular nightly sunsets, you have to walk outside for one minute rather than look out the window.
For people who judge everything by looks, it's not right. But for people who like what something enables them to do, it's exceptional.
Because most couples and families contain more than one of the three types, I don't want to make the property description completely non-visual. Also, even non-visual types expect to see photos of a property they are thinking of renting. In addition, I don't want to go so far as to explicitly say any of the negative things in my second set of bullets above but rather to convey them through omission. (In case you're wondering, I'm an auditory person and my husband is kinesthetic, and we love not having a flat-screen TV, having comfortable furnishings, hearing the waves and having to walk just a minute away to see the sunset.)
Now here is the link so you can see how I wrote it up:
Maui Banyan Kihei Beach Vacation Condo | Resort Amenities, Inexpensive Prices in South Maui
What do you think? Should I be bolder in pitching this property to non-visual types?
Thanks for your feedback!
Marcia Yudkin
http://www.IMCopywriting.com
Mark@IMCopywriting.com
http://www.IMCopywriting.com
Mark@IMCopywriting.com
http://www.IMCopywriting.com
Mark@IMCopywriting.com
http://www.IMCopywriting.com
Mark@IMCopywriting.com
http://www.IMCopywriting.com
Mark@IMCopywriting.com