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Edgy Headlines - Timeless Weapons?

by CopyAcolyte
8 replies
First, what I mean by edgy is "controversial, provocative, shocking, deeply intriguing."

So just like most will be inclined to slow down and look at an accident, could it also be said that the market as a whole will eagerly respond to edgy headlines that relate to them (in the case of the accident gawkers, human mortality)?

I ask this question because I think it's useful to learn and apply rules that are universally effective.
#edgy #headlines #timeless #weapons #work
  • Profile picture of the author Cam Connor
    Sup CopyAcolyte,

    Yea, Edgy Headlines will get you attention oftentimes, just like a car accident, as you said... and they have their place. BUT, it depends really what you're offering.

    Do be careful not to make them offensive if you're offering a very professional service or product.

    on the other hand, people ask me how to get higher converting banner/text ads, and this is one way to do it.

    Hope that helps. Feel free to PM me if you have any other questions on the topic.
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  • Profile picture of the author ecoverbox
    Originally Posted by CopyAcolyte View Post

    First, what I mean by edgy is "controversial, provocative, shocking, deeply intriguing."

    So just like most will be inclined to slow down and look at an accident, could it also be said that the market as a whole will eagerly respond to edgy headlines that relate to them (in the case of the accident gawkers, human mortality)?

    I ask this question because I think it's useful to learn and apply rules that are universally effective.
    Edgy headlines have their place because online users will automatically click on anything that immediately grabs their attention. As said in the previous post, however, be careful not to offend conservative online users who might find your text offensive or shocking instead of attention-grabbing.
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    • Profile picture of the author wilmath
      There is a fine line between grabbing a legitimate prospect and just shocking any reader. John Carleton walks that line better than anybody. His "One legged Golfer" headline is a classic.
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  • Profile picture of the author Amrutg
    [DELETED]
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    • Profile picture of the author Alex Cohen
      Headlines that shock your prospect AND include a big benefit are good, because they get him to continue reading.

      Here's one of my favorites...

      "How A Stuttering Child, Traumatized by His Own Mother's Murder...
      Discovered the 'Secret Formula' to Achieving Nearly Any Goal!"


      Alex
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  • Profile picture of the author annabelle07
    Edgy headlines are the best way to get anyone's attention...but like everyone above says, there's always a fine line between what's considered acceptable and what's offensive...making sure that you don't over-step is the hard part...the shocking part is easier to come up with...You have to shock, get their attention, and then turn the message into something relevant and useful for it to be truly effective.
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  • Profile picture of the author Murlu
    Alex, that headline would totally put me off right from the get-go but I'd still want to read it. I'm not saying that I would buy from it because of the headline but it would definitely grab my interest.
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    • Profile picture of the author Alex Cohen
      Originally Posted by Murlu View Post

      Alex, that headline would totally put me off right from the get-go but I'd still want to read it. I'm not saying that I would buy from it because of the headline but it would definitely grab my interest.
      The purpose of a headline is to get the reader's attention and get him reading the ad. That's it.

      Alex
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  • Profile picture of the author Jonathan Smith
    I have been known to click an interesting title. Not many people are good at catching attention.
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