NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

by Drez

Posted: 14 years ago 15 replies

COPY WRITING

Here's another advertising copy example by Joe Sugarman from the archive.

When I first saw this ad I was confused and curious. In the headline and subhead Joe has two seemingly unrelated concepts.

That alone pulled me into ready the STORY ... (the slippery slide).

Check this out for yourself and let me know what you think.

Here's the free download link to this great copywriting example, a valuable additional to your own copy swipe file.

Joe Sugarman Free Copywriting Example |Unusual Curiosity Headline| Add to your copy swipe file

#copy #copy swipe file #copywriting #copywritng #file #free #joe #joe sugarman #js&a #optin #sugarman #swipe #swipe file

LaunchBrain.com 13 years ago

THANK YOU THANK YOU THANK YOU
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- Drez 13 years ago
  
  Lots you can learn from anything Joe Sugarman does!
  
  Thanks
  
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  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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The Copy Nazi Banned 13 years ago

Is it an ad for the anti-gun lobby? Your page says -

Hooks: Finally an easy way to use two highly effective ingredients to battle gun disease

BTW - It's a great line.

"Finally! An easy way to use two highly effective ingredients to battle

GUN DISEASE
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- 1 reply
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- Drez 13 years ago
  
  Just testing to see if anyone actually read it
  
  Bu you're right it WOULD make a great headline.
  
  Thanks!
  
  Thanks
  
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  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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johnpugh 13 years ago

Hi Drez,

... as with the smile, thank you for the link, and helping some new unknown 'toddler' internet marketer. It's going to be a great source of reference and guidance when drafting my first ever sales page, for my first ever eBook product.

Cheers Again,

Best Regards,
John Pugh
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- wilmath 13 years ago
  
  There is something very special going on in this ad.
  In his book, Joe says that the duty of the headline is to get the reader to the next sentence and the duty of that sentence is to get the reader to the next one and so on.
  In this ad he takes that idea one step further. He has hooks at the end of many of the paragraphs that get the reader to continue on to the next paragraph. Here is a list of some of the last sentences he uses:
  
  "And as I woke up out of this horrible nightmare, I was in a cold sweat."
  
  And the realism of the dream made me wonder what I was going to find at the dentist.
  
  "What have you been doing?"
  
  The principle was simple.
  
  The reason is simple.
  
  Here's how it is done.
  
  But there's more.
  
  So here's what I have done.
  
  Thanks
  
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tk226 13 years ago

thanks for sharing
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yourstory 13 years ago

thanks for sharing this !
Vicky
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- jimbo13 13 years ago
  
  Hi Drez
  
  I enjoy reading these examples you put up but I was wondering were they all effective?
  
  I guess I mean that me being in the UK the product names mean absolutely nothing so even though it seems like a good ad to me, was it for the company?
  
  Or do you only post ones that were succesful?
  
  Thanks
  
  Dan
  
  Thanks
  
  1 reply
  
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  Drez 13 years ago
  
  Joe Sugarman ran a very innovative direct marketing company named JS&A (Joe Sugarman and Associates) from the early 1970's through the late 1980's.
  
  His focus / theme for the company was "Space-age Products".
  
  Joe is also one of the greatest copywriters around and my understanding is that he wrote all the copy for the MANY JS&A ads that ran.
  
  He now runs BluBlocker Sunglasses - a multi-million dollar business. Plus he's written 3 or 4 books on marketing.
  
  That said, of course, not all of his ads (or ideas) were winners. In fact in his books he mentions some products that didn't really work at all. (I think Bone Fone debuted around the time of the Walkman - and so didn't do that well).
  
  However, by studying Joe's ads - ANY of them - you'll learn a lot. From the headline, hook and deck copy ... to his storytelling, offers and guarantees.
  
  By the way Joe was also one of the first direct marketers to use toll free phones numbers.
  
  Hope the background info on Joe puts the value of copy swipes from Joe Sugarman into perspective.
  
  There is one more Joe Sugarman swipe I posted on the Forum a few weeks ago. You may want to check that one out as well.
  
  And there are swipes I posted from Gary Halbert, Gary Bencivenga, John Caples, Gene Schwartz and others here too.
  
  Enjoy!
  
  [ 1 ] Thanks
  
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  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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lemonarian 13 years ago

Brilliant ad. Flows like a greased slide. Classic Sugarman.

Thanks for sharing, added to the ol' Swipe file.
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- Drez 13 years ago
  
  In fact that's what Joe called it "The Slippery Slide" ...
  
  Once you hooked someone with your headline ... pulled them into the first line ...
  
  Then the first line pulled them into the next line.
  
  And so on ... until they had read the entire ad.
  
  Thanks
  
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  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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zone117x 13 years ago

Hey thanks for posting
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stufftheme 13 years ago

nice post
thanks for the tips and sharing it
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- Drez 13 years ago
  
  Don't forget to check out all the other free copywriting example swipe files I've posted on this forum.
  
  There's something to be learned from each of them.
  
  Thanks
  
  Signature
  
  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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