Your All Time Favourite...

"Drop me in any city in the USA. Take away my wallet, give me $100 for living expenses and in 72 hours I'll buy an excellent piece of real estate using none of my own money."

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ewenmack

15 years ago

Originally Posted by Hugh Thyer

"Drop me in any city in the USA. Take away my wallet, give me $100 for living expenses and in 72 hours I'll buy an excellent piece of real estate using none of my own money."

Ahh, the Robert Allen headline.

Do you know if Halbert wrote that headline, because I recall he was working for him about that time...then Scott Haines took over.

Best,
Ewen

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ewenmack

15 years ago

This one always sticks in my mind...

"Wife Of Famous Film Star Swears On Oath That Her Perfume Does Not Contain An Illegal Sexual Stimulant"

How could you not pass that one up!

Best,
Ewen

[ 2 ] Thanks
1 reply

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Alex Cohen

15 years ago

Originally Posted by ewenmack

This one always sticks in my mind...

"Wife Of Famous Film Star Swears On Oath That Her Perfume Does Not Contain An Illegal Sexual Stimulant"

How could you not pass that one up!

Best,
Ewen

One of Halbert's best for sure.

This is the exact headline:

Wife Of Famous Movie Star Swears
Under Oath Her New Perfume Does Not
Contain An Illegal Sexual Stimulant!

The headline was so effective, because it combined curiosity with a big benefit.

The reader found herself wondering, "Why did she have to swear under oath?"

But curiosity by itself wasn't enough. A big benefit was also implied. Since women use perfume to attract men, the phrase "illegal sexual stimulant" implied that this perfume had extraordinary attraction properties.

Alex

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1 reply

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ewenmack

15 years ago

Alex, thanks for correcting me.

As I was writing it, I was thinking "movie star" or "film star"?

The traffic snarl up downtown Los Angeles was so bad because of the hotel launch,
that it was reported on the evening tv news.

It was Halbert who came up with the perfume too.

Gotta love what one good idea acted upon can achieve.

Best,
Ewen

Originally Posted by Alex Cohen

One of Halbert's best for sure.

This is the exact headline:

Wife Of Famous Movie Star Swears
Under Oath Her New Perfume Does Not
Contain An Illegal Sexual Stimulant!

The headline was so effective, because it combined curiosity with a big benefit.

The reader found herself wondering, "Why did she have to swear under oath?"

But curiosity by itself wasn't enough. A big benefit was also implied. Since women use perfume to attract men, the phrase "illegal sexual stimulant" implied that this perfume had extraordinary attraction properties.

Alex

Thanks
1 reply

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Alex Cohen

15 years ago

Originally Posted by ewenmack

Alex, thanks for correcting me.

As I was writing it, I was thinking "movie star" or "film star"?

The traffic snarl up downtown Los Angeles was so bad because of the hotel launch,
that it was reported on the evening tv news.

It was Halbert who came up with the perfume too.

Gotta love what one good idea acted upon can achieve.

Best,
Ewen

Yeah, for sure.

There's an interview with Gary floating around where he describes the entire project. Been so long since I listened to it, though, I can't remember where I heard it sorry to say.

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alcymart

15 years ago

Originally Posted by Alex Cohen

It's tough to pick just one, but this headline is one my favorites:

High School Student Loses Almost
600 Pounds and Now Devotes His
Life to Helping Others Get Skinny!

It's from an excellent ad written by Gary Halbert.

Alex

Great line Alex! I like it

Bernard

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alcymart

15 years ago

I Will encourage Your dreams, Justify Your failures,
Allay Your fears, Confirm Your suspicions and Help
You throw rocks at Your enemies!

You/Your used 6 times or 2x in each line.

There are many great headlines out there, I like to write them up myself like any good copywrite....the one above would be when dealing with skeptics, and there are plenty of those out there...

Bernard St-Pierre

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LaunchBrain.com

15 years ago

The Loudest Noise You'll Hear In This Royals Royce Is The Sound Of It's Clock

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LaunchBrain.com

15 years ago

If your looking at the price, this car wasn't made for you

Guess the car company? Not using Google lol

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Ashley Gable

14 years ago

Carjacked...Beaten...Assaulted... WORSE!
She's your girlfriend. Your wife. Your daughter.
Your sister. Your mother. Your best friend.
She's a woman in danger.
AND HER SAFETY IS
YOUR RESPONSIBILITY AS A MAN!

This one always gets me. Whenever I read it (or similar ones) I feel an urgent need to learn how to fight.

[ 1 ] Thanks
1 reply

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ewenmack

14 years ago

Originally Posted by Ashley Gable

Carjacked...Beaten...Assaulted... WORSE!
She's your girlfriend. Your wife. Your daughter.
Your sister. Your mother. Your best friend.
She's a woman in danger.
AND HER SAFETY IS
YOUR RESPONSIBILITY AS A MAN!

This one always gets me. Whenever I read it (or similar ones) I feel an urgent need to learn how to fight.

Is that from Bob Pierce Ashley?

Best,
Ewen

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Ashley Gable 14 years ago

Originally Posted by ewenmack

Is that from Bob Pierce Ashley?

Best,
Ewen

Yes, it was for a course called Fight To Win.
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- 2 replies
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- KingOfContentMarketing 14 years ago
  
  I loved Chris Haddad's version of The Best Headline Ever.
  
  Best Headline Ever? | Money Fingers Inc.
  
  Thanks
  
  1 reply
  
  Signature
  
  Marketing is not a battle of products. It is a battle of perceptions.
  - Jack Trout
  
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  ewenmack 14 years ago
  
  "Baby Born Pregnant"...say what?
  
  Something straight out of the National Enquirer!
  
  Best,
  Ewen
  
  Originally Posted by Joe Ditzel
  
  I loved Chris Haddad's version of The Best Headline Ever.
  
  Best Headline Ever? | Money Fingers Inc.
  
  Thanks
  
  1 reply
  
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  SandraBlakk 14 years ago
  
  I've always liked this one:
  
  "Prostitutes Appeal to Pope"
  
  Simple.
  
  Funny.
  
  SB
  
  Thanks
  
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- ewenmack 14 years ago
  
  Originally Posted by Ashley Gable
  
  Yes, it was for a course called Fight To Win.
  
  Thanks Ashley.
  
  Possibly written by Jim Curley...John Carlton's replacement for Bob.
  
  Being on their mailing list gets you a constant stream of kick-ass sales pitches.
  
  Best,
  Ewen
  
  Thanks
  
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JimBetrue

14 years ago

Here's a great one from one of Eben Pagan's businesses:

If You Don't Know What Your Man Is Thinking, Then He's Probably Thinking Of Leaving...

Of course it taps into the greatest fear of the woman ideal for this program and gives her an evidence procedure to validate her suspicion.

[ 2 ] Thanks
1 reply

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Steve The Copywriter 14 years ago

Here's one a saw in a magazine for career help.

If You Do The Job You Love

You'll Never Have To Work Again

I thought it was quite good.

Steve
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- EricMN 14 years ago
  
  Originally Posted by Steve Copywriter
  
  Here's one a saw in a magazine for career help.
  
  If You Do The Job You Love
  
  You'll Never Have To Work Again
  
  I thought it was quite good.
  
  Steve
  
  Just goes to show that there's utility in reusing the greats
  
  Considering this was written nearly 2500 years ago
  
  Thanks, Confucious!
  
  [ 1 ] Thanks
  
  1 reply
  
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  Steve The Copywriter 14 years ago
  
  I did have a nagging suspicion that it might not be new and unique (lol).
  
  But as you say,after all these years it's still a good headline.
  
  Thanks
  
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EricMN

14 years ago

How to trick people into thinking you're good looking

As far as I can tell this was written by a teenage girl for a youtube video.

I saw it on my related videos on youtube

Over 25 million views.

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Paul Myers

14 years ago

"Satan sidelined by laryngitis"

Paul

PS: Appeared in the Buffalo News years back. Referred to a player for the Sabres named Miroslav Satan. (Pronounced shuh-tan.)

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Stop by Paul's Pub - my little hangout on Facebook.

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Don Schenk

14 years ago

From the World Weekly News...

"Overheated Chickens Lay Fried Eggs"

I don't remember the year.

:-Don

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TracyNeedham

14 years ago

"The Amazing “Face-Lift-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery!"

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MoneyMagnetMagnate

14 years ago

It's a classic :p

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sethczerepak

12 years ago

This ONE SKILL Empowers ANY
Ordinary Person to Parachute into
ANY Major City and, in Just
3 Hours, Land a Job Earning at
LEAST $100,000 a Year

Ran this as a classified ad in the back of a magazine about 14 years ago. It was my first big victory as a copywriter, so it'll always have a special place in my heart.

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BudaBrit

12 years ago

What were you selling, there, Seth? I would read on :p

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sethczerepak

12 years ago

Originally Posted by BudaBrit

What were you selling, there, Seth? I would read on :p

Sales and Negotiation mastery course, with a unique twist. I still have the infoproduct on my hard drive. Maybe I'll put it online.

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Tim Bazley

12 years ago

"Freddie Starr Ate My Hamster"

I wonder how many of you will end up Google-ing that one?

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Alex Cohen

12 years ago

Originally Posted by Tim Bazley

"Freddie Starr Ate My Hamster"

I wonder how many of you will end up Google-ing that one?

Curiosity-only headlines don't usually work well.

Your headline is a good example.

I don't care who Freddie Starr is, nor do I wonder why he ate your hamster.

It's better to combine curiosity with a big benefit.

Alex

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Lisa Stone

12 years ago

Originally Posted by Alex Cohen

Curiosity-only headlines don't usually work well.

Your headline is a good example.

I don't care who Freddie Starr is, nor do I wonder why he ate your hamster.

It's better to combine curiosity with a big benefit.

Alex

Would it be better like this?

Freddie Starr ate me. Are you next?

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2 replies

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Alex Cohen 12 years ago

Originally Posted by Lisa Stone

Would it be better like this?

Freddie Starr ate me. Are you next?

Nonsensical headlines are even worse than curiosity-only headlines in my opinion.

After all, our goal is to write headlines that help sell stuff. Not write headlines for entertainment purposes.

Alex
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angiecolee 12 years ago

Originally Posted by Lisa Stone

Would it be better like this?

Freddie Starr ate me. Are you next?

Am I the only one whose mind goes to a dark, dirty place when reading this headline?
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- sethczerepak 12 years ago
  
  Originally Posted by angiecolee
  
  Am I the only one whose mind goes to a dark, dirty place when reading this headline?
  
  Maybe Fred went to the dark dirty place too
  
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Rick Rodd

12 years ago

Storm hits local cemetery, hundreds dead.

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Tim Bazley 12 years ago

I should have clarified...

The Ate my hamster headline was just a news article headline, not a sales one. It was from The Sun newspaper and is probably the most memorable newspaper headline of all time here in the UK. (Probably doesn't say much about the quality of the British press!)

Talking of "dark and dirty" the people involved with producing this headline have since been found to be 'well dodgy' but the headline's still memorable.
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Your All Time Favourite...

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