Copywriters! What's your ideal client?

13 years ago

I always make my clients define their ideal customers or clients...

That gives us a great starting point to redefine the people we're talking to...

...because as the writing process progresses and reveals new possibilities, the ideal audience is much more apparent.

I even include my ideal client on my main website... which saves me tons of frustration...

Or more positively stated:

I get WAY more clients who get it!

But yeah...

ALWAYS write down who your ideal client or customer is.

That makes it so much easier to write FOR THEM!

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13 years ago

Originally Posted by Reflection Marketing

I always make my clients define their ideal customers or clients...

That gives us a great starting point to redefine the people we're talking to...

...because as the writing process progresses and reveals new possibilities, the ideal audience is much more apparent.

I even include my ideal client on my main website... which saves me tons of frustration...

Or more positively stated:

I get WAY more clients who get it!

But yeah...

ALWAYS write down who your ideal client or customer is.

That makes it so much easier to write FOR THEM!

It's interesting you reveal your ideal client on your website, do feel this could intimidate some who don't think they fit ... who may on closer examination? Especially, if you're their first copywriter?

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13 years ago

Originally Posted by The Niche Man

It's interesting you reveal your ideal client on your website, do feel this could intimidate some who don't think they fit ... who may on closer examination? Especially, if you're their first copywriter?

YES!!!

I have no problem working with newbies at all...

But that doesn't ever mean they shouldn't know what they need to bring to the table.

By being upfront with who I want to work with, I get high quality entrepreneurs with REAL products that have the budget to broadcast their visions...

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13 years ago

LOL, Mark, your qualifying pop up is awesome! That takes guts to do, and I'm sure you are well established

Originally Posted by Reflection Marketing

I always make my clients define their ideal customers or clients...

That gives us a great starting point to redefine the people we're talking to...

...because as the writing process progresses and reveals new possibilities, the ideal audience is much more apparent.

I even include my ideal client on my main website... which saves me tons of frustration...

Or more positively stated:

I get WAY more clients who get it!

But yeah...

ALWAYS write down who your ideal client or customer is.

That makes it so much easier to write FOR THEM!

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Mark Pescetti

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13 years ago

Originally Posted by OliviaHoang

LOL, Mark, your qualifying pop up is awesome! That takes guts to do, and I'm sure you are well established

Cheers man!

You know, it's interesting.

A copywriter's job is to sell.

Yet many AWESOME (and a few horrible) copywriters can't sell themselves for sh!t.

A big time selling tool that can be used effectively in large AND small doses is making the client or customer feel like they need to take massive initiative to quality working with you.

This is so incredibly underutilized!

Part of having specificity (like an ideal client page) is making people feel like they need to aspire to become better to work with you.

This only helps their inevitable results.

On the other hand...

If the client already feels he or she qualifies to pass your "standards," they will very likely appreciate the amount of specificity you've communicated and project more confidence with hiring you.

But what about the B21 Bomber?

What B21 Bomber?

The one you're thinking about right now?!?!
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  13 years ago
  
  Again, thanks for the responses to my question. Lots of engaging and detailed answers. Let's us clients know we have to bring something to the table (other than just our money and miracle expectations).
  
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13 years ago

I like clients that actually know their business and are passionate about it. It can be tough dealing with a guy that sends you a message saying "5000 words on mac and cheese packets for amazon" or something like that.

When somebody really cares about what they're doing, they're giving you ideas, they're taking your ideas, and it's like you're in a partnership for however long you're working with them.

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13 years ago

Clients who pay well and on time. Clients who brag about what you did for them (how many leads your articles brought in, say) without you having to mention it. Clients who define clearly what they want, work with you but let you do it without interfering; clients who aren't know-it-alls but know-what-they-don't-know's; clients who surprise me and make me laugh.

My best client is not my biggest. I do a couple of technical articles a month for them and have driven thousands of qualified leads to their sales team with these. They pay me well, and when I'm ready for a check I drive over and they have it ready to hand to me with a smile. We discuss possible subjects, and I actually earn while I learn since I'm researching technical product applications. Funniest thing? I found them on craigslist, and picked up the work after the first person they picked screwed up. What a gift they are!

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13 years ago

Originally Posted by kaniganj

Clients who pay well and on time. Clients who brag about what you did for them (how many leads your articles brought in, say) without you having to mention it. Clients who define clearly what they want, work with you but let you do it without interfering; clients who aren't know-it-alls but know-what-they-don't-know's; clients who surprise me and make me laugh.

My best client is not my biggest. I do a couple of technical articles a month for them and have driven thousands of qualified leads to their sales team with these. They pay me well, and when I'm ready for a check I drive over and they have it ready to hand to me with a smile. We discuss possible subjects, and I actually earn while I learn since I'm researching technical product applications. Funniest thing? I found them on craigslist, and picked up the work after the first person they picked screwed up. What a gift they are!

Earning while you learn. That has to be a fun and lucrative way to earn a living. Although researching technical product applications can be intimidating to some.

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13 years ago

My two ideal clients are offline service businesses. They trust that I know my stuff and are experts in their fields. We work well as a team. They're always excited to read their copy (monthly newsletters), and while they never hesitate to tell me what works and what doesn't, they always frame their comments as suggestions. They're also the clients who always tell me how much they appreciate what I do for them.

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13 years ago

Originally Posted by Keeslover

My two ideal clients are offline service businesses. They trust that I know my stuff and are experts in their fields. We work well as a team. They're always excited to read their copy (monthly newsletters), and while they never hesitate to tell me what works and what doesn't, they always frame their comments as suggestions. They're also the clients who always tell me how much they appreciate what I do for them.

That's interesting. Question. Do you work directly with the owners of those companies or with a manager or department head?

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13 years ago

I love clients that know what they want from you, and give feedback. I hate getting a request for a revision saying, please make it better. How, what part, etc....

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13 years ago

My ideal copypwriting client tells me the traits of their ideal copywriter to see if there is match.

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13 years ago

Clients who are smart and have a bit of money to pay for WSO.

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13 years ago

Originally Posted by The Niche Man

To make your job easier ( and make us money) what's your ideal copywriting client. Any examples of your favorite client from the past would also be helpful.

Insert "client" where he says "pilot" and you'll have your answer:

YouTube - Broadcast Yourself.

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Banned 13 years ago

Someone with a vision that is not too general but not too specific where I cannot do my thing so to speak.

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13 years ago

Clients that understand I am a professional and to really just allow me to sell their product uninterrupted. I won't take clients that want to micro-manage, I used to but cannot put up with it anymore. Just me.

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WiFi

13 years ago

I can tell you who my WORST client is...

ME.

I'm a royal pain in my own ass.

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Brian McLeod

Direct Response Copywriting

The Niche Man

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13 years ago

Originally Posted by BrianMcLeod

I can tell you who my WORST client is...

ME.

I'm a royal pain in my own ass.

Woh! ... That's gotta hurt!
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Copywriters! What's your ideal client?

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