Sales letter from Heaven? or Hell! (UPDATED)
Hi there
I'm just getting ready to embark on an offline business designing mobile websites and I have reached the point where I need to do the sales letter. It will be mailed out locally, I've learnt a few tips about using a hand-written envelope, askew postage stamp, attention grabbing headlines etc but writing the copy is driving me mad!
I'm used to writing, I write fairly long and heavy proposals for arts projects but this is my first exercise in an actual sales letter. I don't want it come across as being too hard or salesy, in fact my desired intention is to get appointments and calls-the quality of the sites and service I offer will hopefully close the sales for me.
I would really appreciate your input on whether you think I'm on the right track or to just ditch it and rethink.
By the way, it'll be mailed with a newspaper clipping talking about the importance of mobile web and penetration into the market.
Dear...........................
Did you know...
It seems like everyone has a mobile phone nowadays and every day more and more people are using them to search, shop and socialize on the internet. In fact by as early as next year, more people will access the internet on phones than on pc's. This is an incredible statement of where our culture is headed. The time is now to capitalize on this phenomena.
We can see that you've got a nice website but have you seen it on a phone? If not, here's a picture I took...
There are some fundamental differences with the behaviour of internet users who use the 'desktop' internet and those who use their phones. The first and most important is that while desktop users are quite happy to browse for information, mobile web users actively search for information.
The thing is mobile users don't want to scroll all over the place looking for your information, they want your important data RIGHT NOW, they want to be able to find you RIGHT NOW and most importantly they want to be able to call you RIGHT NOW.
Furthermore, any design thoughts you put into your website are completely lost on a phone unless it is specifically optimized for the mobile internet.
Just imagine being able to:
[edit]FOR THIS WEEK ONLY...
Give us a call in the next 7 days for a very special 20% introductory discount. We will show you how a professionally designed custom made mobile website can look & feel and most importantly, what it can do for your business success. Will will also be happy to answer any questions you may have on this exciting technology. .
Our custom made mobile website designs take advantage of all the benefits of a mobile phone. We can incorporate a 'click to call' button, maps, GPS, contact forms, all your social media links and much more. We will evaluate your existing site and can tailor our design if wanted to compliment your site for seamless branding. We can accomplish all this in a professional and timely manner for much less than you think.[edit]
And not only that, but:
[edit]Our guarantee to you: Test drive your new mobile website for 30 days, if you're not satisfied that it can add value and convenience to your business we will gladly refund you.[edit]
Best regards ...........................................
Ps. Last year over 85 percent of new handsets were able to access the mobile web. Today in the US and Europe, 90 percent of mobile users have an Internet ready phone.
So there it is. Your thoughts will be invaluable
Thanks
Sev
I'm just getting ready to embark on an offline business designing mobile websites and I have reached the point where I need to do the sales letter. It will be mailed out locally, I've learnt a few tips about using a hand-written envelope, askew postage stamp, attention grabbing headlines etc but writing the copy is driving me mad!
I'm used to writing, I write fairly long and heavy proposals for arts projects but this is my first exercise in an actual sales letter. I don't want it come across as being too hard or salesy, in fact my desired intention is to get appointments and calls-the quality of the sites and service I offer will hopefully close the sales for me.
I would really appreciate your input on whether you think I'm on the right track or to just ditch it and rethink.
By the way, it'll be mailed with a newspaper clipping talking about the importance of mobile web and penetration into the market.
[edit]If you want to increase your profits in as little as 5 days, then you need to read this letter.[edit]
Dear...........................
Did you know...
1 in 4 mobile internet users abandon a regular web page that takes
more than 4 seconds to load.
more than 4 seconds to load.
It seems like everyone has a mobile phone nowadays and every day more and more people are using them to search, shop and socialize on the internet. In fact by as early as next year, more people will access the internet on phones than on pc's. This is an incredible statement of where our culture is headed. The time is now to capitalize on this phenomena.
50% of mobile users abandon a page if it doesn't load in 10 seconds...
...And 3 out of 5 won't even return to that site
...And 3 out of 5 won't even return to that site
We can see that you've got a nice website but have you seen it on a phone? If not, here's a picture I took...
INSERT IMAGE
[edit]And here's how it could look...
INSERT IMAGE[edit]
There are some fundamental differences with the behaviour of internet users who use the 'desktop' internet and those who use their phones. The first and most important is that while desktop users are quite happy to browse for information, mobile web users actively search for information.
The thing is mobile users don't want to scroll all over the place looking for your information, they want your important data RIGHT NOW, they want to be able to find you RIGHT NOW and most importantly they want to be able to call you RIGHT NOW.
Furthermore, any design thoughts you put into your website are completely lost on a phone unless it is specifically optimized for the mobile internet.
Just imagine being able to:
- Attract more business.
- Keep visitors on your site.
- Let you customers call you with the click of a button.
- Share your site in innovative ways.
- Allow seamless connection to social media.
A mobile website will help increase your business... Guaranteed!
Its a big claim I know, but its also a proven one. There is no doubt - people are searching and using the mobile internet right now, maybe even looking at your site but if yours just isn't up to scratch they'll move on to a site that is. Its vitally important to provide your customers with an easy and positive experience that will make them want to do business with You. [edit]FOR THIS WEEK ONLY...
Give us a call in the next 7 days for a very special 20% introductory discount. We will show you how a professionally designed custom made mobile website can look & feel and most importantly, what it can do for your business success. Will will also be happy to answer any questions you may have on this exciting technology. .
Our custom made mobile website designs take advantage of all the benefits of a mobile phone. We can incorporate a 'click to call' button, maps, GPS, contact forms, all your social media links and much more. We will evaluate your existing site and can tailor our design if wanted to compliment your site for seamless branding. We can accomplish all this in a professional and timely manner for much less than you think.[edit]
And not only that, but:
- We can show you other exciting ways to interact with your customers.
- Share our extensive new media and marketing experience.
- Suggest ideas on how to ramp it up further.
- Help you take advantage of this massive wave.
We are confident that you will not find a better mobile web design service, a more complete package or a more competitive price anywhere.
[edit]Our guarantee to you: Test drive your new mobile website for 30 days, if you're not satisfied that it can add value and convenience to your business we will gladly refund you.[edit]
Talk to us today to arrange a convenient meeting and let us
help you go mobile.
O1234 5678910
help you go mobile.
O1234 5678910
Best regards ...........................................
Ps. Last year over 85 percent of new handsets were able to access the mobile web. Today in the US and Europe, 90 percent of mobile users have an Internet ready phone.
So there it is. Your thoughts will be invaluable
Thanks
Sev
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