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Video V Text

by goindeep
8 replies
So im sure everyone has noticed the surge in video sales pages in recent months/years.

Personally I dont read and or watch other peoples copy as often as I should... but I do like video. The only thing I have against it is that A) I know others dont like video and B) Some people are looking at sales pages during work/school and they have browsing restrictions (to which I have not yet seen and good technology to offer a solution for hint hint coder nerds

Does anyone know how the two compare? And how are copy writing professionals working together with video? Are they simply incorporating written copy into video with some fancy slides or are they pairing up with video professionals to produce and cut a great video?

The reason I ask is because ive been doing a bit of clickbank product sales page research today and I seen heaps of pages are using solely video or coupled with written content (probably 90% from the last ten or so I just looked at).

Excuse the ignorance, im new at copy writing professionally...

Cheers

-Andrei
#text #video
  • Profile picture of the author Paul Hancox
    Hi Andrei

    The better ClickBank vendors should have split tested it. If a video presentation converts better for them, that's what they go with!

    i don't want to get into the whole "which is better" debate, because the only way you'll ever know for YOUR niche and YOUR product is to test.

    That said, I do video sales letters for clients. You often need to keep them within a specific time parameter to keep people's interest, i.e. 20-25 minutes for maybe a lower priced product, say $27-$150. (I appreciate the term "lower" is subjective.)

    You can just use presentation software like PowerPoint or OpenOffice Presentation, to make a text based video salesletter, although I'm getting more and more used to creating slides in a graphical package like Gimp, meaning I can add images a little easier.

    Of course, if you've got the budget you can "funk it up" a bit more (no... I said "funk"!)... but bottom line, you'd still want a COPYWRITER to create the words, the copy.
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    • Profile picture of the author apim
      Agree with the post above, generally it's niche specific. I have a sales letter with video doing 14% to sales, while I have a straight sales letter in another niche doing only 3%.

      Also just put a video vs sales letter test live in guitar niche so ill report back when I get results
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      • Profile picture of the author CharismaticMannequin
        Originally Posted by apim View Post

        Agree with the post above, generally it's niche specific. I have a sales letter with video doing 14% to sales, while I have a straight sales letter in another niche doing only 3%.

        Also just put a video vs sales letter test live in guitar niche so ill report back when I get results

        Apim,


        your point is moot. The difference in your conversion rates might not be the direct result of the fact that you are using video in one letter, and text in the other.

        The biggest factors would be the niche itself, and your list. The fact that the video letter is at 14% and the text at 3% means nothing in itself.

        Also consider pricing of product: The 14% product might be 10 dollars per piece. meaning 140 dollars per 100 customers.

        The 3% product might be 300 dollars, meaning 900 dollars per 100 customers.



        Ben.
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        • Profile picture of the author goindeep
          Thats great. Thanks.

          Splitting the sales pages sounds like it is the right idea. It seems that some of these videos can be created pretty easily now days. Ive seen guys on fiverr offering to create intros and backgrounds the all you would have to do is add the text.

          Do clients generally request that the copywriter put the video together? I guess that's an open question. Each client would be different... Hmmm.
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  • Profile picture of the author apim
    Ben,

    As I mentioned at the start of my post "it's niche specific"...and as a point of interest they are both the same price points but completely different offers.

    The variables in each piece is so large that it's like comparing apples to pears. As we all know this kind of question is way too broad to answer and the only real answer is to "test it".

    With that said I also know some people don't have the time and money to "test it" so they're looking for some "guidance" to make a decision.
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  • Profile picture of the author mbitsol
    I think incorporating both text and video into same sale page would be nice.
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  • Profile picture of the author Mighty
    I will put video about text anytime, we are living in the YOUTUBE generation, where videos are the best way to get your messages across. Video wins everytime.
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