A new unique original word to replace copywriting

I have to agree with that! Or at least, that's how I identify myself- granted, even so , I often have to explain " I write web content" They get it then... mostly

I always use the term ad writer.

Never got a misunderstood look from another.

Not new, I know.

Best,
Ewen

Bland. No offense.

'Wordsmith' does not by any stretch of the imagination truly encompass what a copywriter is or does. A wordsmith writes words sure. But would you automatically associate a wordsmith with being everything a copywriter provides? No, far from it.

Copywriting by it's very nature includes marketing advice and consultancy, sales funnel creation, product or business branding, positioning, salesmanship-in-print not to mention advising others on the importance of placing their offer right in front of the target market, in other words laser targeted traffic generation.

Calling ourselves 'wordsmiths' doesn't quite cut it. But hey! Thanks for the suggestion but try again...

Aye, I'm looking for a specific brand new original word.

For example, if you tell someone you're a shepherd the person you're speaking to will instantly understand you herd sheep.

If you tell someone you're a pilot the person you're talking to will instantly understand you fly a plane.

If you tell someone you're a cleaner the person you're speaking with will instantly understand you clean things.

Tell them you're a copywriter or that you do copywriting and most people won't have the foggiest idea what this label means. They won't understand in an instant what you do. Or how your craft, your profession will benefit them.

When, like I said, as copywriters we advise others to keep their word choices extremely simple (so a child can understand it) isn't it ever so slightly weird that the very word which we use to describe ourselves is pretty much lost on near everyone else to describe what it is we do? (Rhetorical question).

So yes, I'm looking for a brand new original made up word (or otherwise) which we can associate ourselves with which would make it easier for others to comprehend everything a copywriter does.

Gordon Alexander's thread which you highlighted above, jolly good show! When myself and another top copywriter were discussing this topic on Skype an hour or so ago, we actually made reference ourselves to this exact same thread. And then lo and behold you make mention of it too. Good timing!

*****

A word suggestion please (if you don't mind).

What can you copywriters come up with?

Call this thread a bit of a fun challenge if you will. I've posted this up to get you all thinking.

Thinking caps on, thinking outside the box... fire away!


Mark Andrews

Precisely.

You've got it.

Bit of a problem huh?

'Copywriting' as a word in it's own right simply doesn't convey all of this effectively. Yet, on the whole, it's the only word we can use. To date.

Unless...


Mark Andrews

Right...

But for the sake of argument...

The challenge here is to re-brand copywriting - so the entirety of what's offered is reflected in the concept.

I'm happy to start at a point where the other
person understands first.

Then let other people call me what they want.
What others say about you is more powerful
than what you say about yourself.

Best,
Ewen

And from your own understanding, what do you think this says about you?


Mark Andrews

This is the intention Arfa, the purpose of the thread.

I know it won't be easy. At the best of times trying to come up with any new word is difficult enough, unusually so strangely enough. But as a challenge for us copywriters here, to coin a brand new original word, I think, will stretch our collective imaginations in many different directions at once.

What's interesting (myself included and certainly no criticism) is that so far on this thread not one professional copywriter has really popped up with one meaningful new word which encapsulates exactly what it is we do which other people can instantly grasp. "Ahhhh I get it, so THAT'S what you do - cool!"

Here we are, all of us coming up with words and phrases for all kinds of products, goods and services, yet to describe in a new way what it is we do, we can't find a new word to describe us perfectly. Weird.

An interesting exercise.

Keep the suggestions coming please...


Mark Andrews

This isn't the question though.

This isn't the confusion.

This isn't the point of the thread.

I know what to say to other people to describe what it I do using words unrelated directly to copywriting. That bit is easy. A no brainer.

The purpose of the thread was to try and find a new word to actually rebrand, encapsulate what copywriting is so the target audience to whom we're addressing at any one time instantly grasps exactly what it is we do. As Mark Pescetti instantly got above.

It's an exercise for copywriters to rebrand the very essence of what copywriting involves so the new word one of us comes up with, resonates strongly with others not directly involved with our craft.

When myself and another top copywriter were discussing this a couple of days ago we both knew full well the kind of responses this kind of thread would generate.

We said to each other, it will be interesting to see which copywriters understand the purpose of the thread and which one's don't. No offense Thomas.

Gordon Alexander on the thread highlighted at the beginning got it spot on but in this particular instance, I'm asking an entirely different question.

A question to get you guys thinking outside of the box what it is (with one brand new word) what it is you / we / I do.

Warmest regards,


Mark Andrews

All words are invented somewhere Steve, they don't just appear out of thin air.

Each word in our language, each syllable started off in someone's mind long ago as they searched to add meaning or links to emotions, wants, needs, and desires.

And over time, with more usage, this new word was accepted into common language.

Wouldn't you want to be the first person to come up with this brand new word?

Warmest regards,


Mark Andrews

Heh. Ya bastid.

Done. Next thread?

"So, Mark, what do you do for a living - if you don't mind me asking?"

"What are you doing in my house?"

That's my typical response.

Please knock.

Mark

'Cos, just maybe, it's 4 words strung together not one?

Hmmm...but I've heard that term applied to the clerical position for people that just write up orders. An example is where a car is purchased at a large dealership, a deal is struck, then the customer is handed off to the person that types up the contracts (i.e., the saleswriter) so the salesman can get back on the lot and sell more cars.

I tried working with Latin word roots (venditiones is the Latin equivalent of 'sales', and scriba is the sense of a writer by profession), but any feasible combinations are even less recognizable than "copywriter."

I remember Bencivenga putting it this way: "You know how businesses are always wanting new customers?" "Well, yeah..." "It's my job to know everything there is about getting a business new customers."

Hi Mark Andrews,
What comes across my mind just now is: Direct-sales-author!
This is quite a challenging concept! Thanks. . . LLS
By the way, compound word, used. Can't see any other way
around it, MA.

Some success teachers say "You are what you think!"... are you giving yourself away here? :p

I like your style, Marvin.

Wrong on both counts.

Why?

First there is no client here so your assumption is completely up the creek.

Your second point Robert, trying to reinvent the wheel. Question is: why not?

Everything gets reinvented over time. There was / is no need to take this thread so seriously. It was just a fun exercise, nothing more, nothing less.


Mark Andrews

Actually... a very bad example. Shepherd absolutely DOES describe what they do. It means, "herds sheep."

I know the primary/overt intent of copywriting isn't to entertain, but its validity as an objective COULD be argued. So at the risk of being smacked by someone more knowledgeable than myself, how about..."Advertainer" ?

Hope it helps,

unglued