How Much Money Are You Leaving on the Table?
I'm at a coffeehouse that's closing in 10 minutes and I'm writing on my iPad, so I'll keep this short.
...
A cardinal sin that entrepreneurs make who have a product or service that can help numerous circumstances...
...is failing to target each group of prospects, individually.
For instance...
Let's say you can help prospects experience an almost effortless state of health.
Sure, you can write a broader sales letter that covers the WHOLE body and communicate the benefits of creating true health (people can count on...)
...but how much money are you leaving on the table if you don't target specific imbalances - one by one - and position your product as the solution?
Likewise...
Let's say you have a financial service that can help people who have zero experience in money markets (and desperately need cash) leverage the same trading power as experts...
Would you just go after newbies?
Or...
Would you also position your service to reach those experienced traders, who may not desperately need the money, but are ALWAYS looking for new ways to grow their wealth?
The point is...
When you fully grasp the art of positioning, you're never dependent on just one niche to generate financial wealth.
You can extend your brand to reach numerous prospects who ALL benefit from your solution in different ways - from different perspectives.
It's hitting the micro AND macro, simultaneously.
Because entrepreneurs who want to play a BIG marketing game always figure out how to grab every cent that's on the table - waiting for them to grab.
3 minutes before close...
Mark Pescetti
...
A cardinal sin that entrepreneurs make who have a product or service that can help numerous circumstances...
...is failing to target each group of prospects, individually.
For instance...
Let's say you can help prospects experience an almost effortless state of health.
Sure, you can write a broader sales letter that covers the WHOLE body and communicate the benefits of creating true health (people can count on...)
...but how much money are you leaving on the table if you don't target specific imbalances - one by one - and position your product as the solution?
Likewise...
Let's say you have a financial service that can help people who have zero experience in money markets (and desperately need cash) leverage the same trading power as experts...
Would you just go after newbies?
Or...
Would you also position your service to reach those experienced traders, who may not desperately need the money, but are ALWAYS looking for new ways to grow their wealth?
The point is...
When you fully grasp the art of positioning, you're never dependent on just one niche to generate financial wealth.
You can extend your brand to reach numerous prospects who ALL benefit from your solution in different ways - from different perspectives.
It's hitting the micro AND macro, simultaneously.
Because entrepreneurs who want to play a BIG marketing game always figure out how to grab every cent that's on the table - waiting for them to grab.
3 minutes before close...
Mark Pescetti
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Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.