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The one Gary Halbert page that has made me the most money....

by shawnlebrun
14 replies
I've done a TON of direct mail in the past, mostly for my fitness business.

And now that I'm starting to get more and more clients coming into my agency who want to give direct mail a "whirl", I always find myself going back to two resources:

1. The 12 Month Millionaire by Vincent James (only bought it because Gary Halbert endorsed)

2. The Boron Letters

And I gotta tell you, every time I put my beat-to-sh*t copy of the Boron letters out, it's like I'm a kid at Christmas time all over again.

Hell, just one chapter from the Boron Letters helped me build an entire ad agency.

The Gary Halbert Letter

And ANY copywriter here can use that same chapter to make a ton of money.

Because I've been doing this for almost 14 years now, I have a ton of marketing consultations or "audits" that I've done for just about any kind of business.

So, I've sent out direct mail offers to dentists, chiropractors, plumbers, carpet cleaners, etc.... offering a report they can use to make more money in less time.

I'd get in touch with my list broker and ask for a list of whomever I'm targeting.

Or, instead of a report, often times a mailing would lead to a marketing consultation or a copy gig, whatever.

But any copywriter here can use that one chapter of the Boron letters to approach any market or business to offer your services.

I personally haven't used it yet, but I know infofree.com offers
a $49 monthly membership for leads... and i know they have/had real estate agents, doctors, etc...

so, you'd be surprised how that one chapter of the Boron letters would
still work great today, targeting local businesses in your area.

Send them a letter based on what Gary writes and I'm sure you'd get
some action.

But if you haven't done it, I definitely recommend reading the Boron letters.
#gary #halbert #made #money #page
  • Profile picture of the author BrianMcLeod
    HEADS UP:

    The Boron Letters is now available on Kindle for $9.99:

    The Boron Letters: Gary Halbert, Bond Halbert:...The Boron Letters: Gary Halbert, Bond Halbert:...
    Bond and Kevin would surely appreciate it if you picked up a copy or left a review...

    Best,

    Brian
    Signature
    Brian McLeod
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    • Profile picture of the author deezn
      Originally Posted by BrianMcLeod View Post

      HEADS UP:

      The Boron Letters is now available on Kindle for $9.99:

      The Boron Letters: Gary Halbert, Bond Halbert: Amazon.com: Kindle Store

      Bond and Kevin would surely appreciate it if you picked up a copy or left a review...

      Best,

      Brian
      Do they offer a PDF? I love my kindle but it's not the same as I can take notes on the PDF and print it (yes I know the letters are free somewhere but I'd like to support them).
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    • Profile picture of the author MIB Mastermind
      Thanks for the heads up.

      Just went to buy but it's only available on the .com store, doesn't seem to be available to by in the UK store.

      Not sure if there's away around this?
      Originally Posted by BrianMcLeod View Post

      HEADS UP:

      The Boron Letters is now available on Kindle for $9.99:

      The Boron Letters: Gary Halbert, Bond Halbert: Amazon.com: Kindle Store

      Bond and Kevin would surely appreciate it if you picked up a copy or left a review...

      Best,

      Brian
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  • Profile picture of the author JasonParker
    That's funny you brought up The 12 Month Millionaire by Vincent James. Probably the most eye-opening thing I've ever read as far as how to scale a DM business beyond your wildest dreams. Of course I've done absolutely none of it, but it makes you think. Both that and the Boron Letters make you think.

    But for me it's not the lack of stuff that works. There are a ton of things that work but limited time and energy to do them all... It's good to have it all in your back pocket though for future use though.
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    • Profile picture of the author shawnlebrun
      Originally Posted by JasonParker View Post

      But for me it's not the lack of stuff that works. There are a ton of things that work but limited time and energy to do them all... It's good to have it all in your back pocket though for future use though.
      Jason,

      I think you hit the nail on the head as to WHY more marketers
      aren't making more money.

      Too much sh*t to focus on.

      I mean, if you have opportunity A, B, C, D, E, and then along comes
      F.... you just GOTTA do all of them, right?

      Bullsh*t.

      Find one great idea that you have faith will work, get started
      on that, set it up so that it either works or fails, and then don't
      move on to anything else until its rolling in dough or time of death has
      been declared.

      Overwhelm and lack of focus, in my eyes, are what stops more
      marketers from making a lot more.

      So, you told it EXACTLY how it is...

      In fact, I think what you said right there could solve a lot
      of problems for MANY marketers.

      And Brian, you're right... going on Kindle to grab it
      is SO worth it in my opinion, because Gary's son (s)
      contribute their thoughts as to what they thought
      their dad was saying.

      Considering they were written to Bond, and Bond
      is giving his insight, it's simply the best $10 you'll
      EVER spend for your marketing edumacation.
      Signature
      MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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      • Profile picture of the author ColeWriting
        I agree on the strategy of focusing on one thing until you get it right. Jumping from one hot thing to another means you never get good at one thing before starting something else. have you ever noticed that there are no guides on how to be successful jumping from one project to the next?

        Master one thing and really own it.
        Signature
        Rocky Cole
        www.coleonlinebusiness.com
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  • Profile picture of the author The Copy Nazi
    Banned
    The late "great" Gary Halbert temporarily had some kind of respect for Vince J. Passafiume. I don't want to repeat here what he said about Vince, but I wouldn't have taken it as a compliment if he had said the same about me.
    12 MONTH MILLIONARE SCAM - VINCE JAMES SCAM
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    • Profile picture of the author JasonParker
      Originally Posted by The Copy Nazi View Post

      Nazi... He talks about what happened in his book along with all the mistakes he made and what he would change. Even his sales letter uses his story to sell the thing.

      (Also... the version we're talking about isn't the Russell Brunson collaboration. It's an old manual from the 90s or early 2000s that teaches about renting lists and stuff.)

      The book is a wild-ass ride.

      Halbert said this about it in his newsletter:

      I believe this is (so far in this new century) the most important marketing product ever put together. In it, he reveals a lot of secrets that even I have never before revealed to anyone (except a few clients and my closest friends). His information product tells the story of how, by following my advice (you know I had to get that part in) he grossed $100,000,000 in just 23-months... and how... by NOT following my advice he lost every cent of profit he had made ($48,000,000) in a single day.
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    • Profile picture of the author shawnlebrun
      Originally Posted by The Copy Nazi View Post

      Yeah, I'm assuming most people know that Vincent wasn't exactly
      Time Magazine Person of the Year... but when he was in Gary's
      good graces, I bought the program.

      Now, I definitely wouldn't put Gary and Vince in the same boat,
      Gary's a legend... but if anyone has any marketing knowledge
      whatsoever... they can read the 12 month millionaire and realize
      that it does contain some useful marketing advice... regardless
      of the author's ethics.

      I went through it and tried a $10,000 direct mail run for my
      fitness program back in 2005 or so, and it basically broke
      even. but i was able to make it profitable simply by selling
      the customers more of my programs.

      but, i followed it pretty much to the T and found it to be
      useful.

      again, much of what was in it, I had learned from just
      reading Gary's stuff on his free newsletter.

      but i think the 12 month millionaire helped because it
      just put it all in one spot to find and read over and over.

      you can take the same systems he uses and legitimately and
      ethically sell products that help people, and not use the
      forced continuity, etc...

      I've bought many products before from so called "gurus"
      and they didn't amount to a fraction of the value i got
      from 12 month millionaire.
      Signature
      MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author The Copy Nazi
    Banned
    The salesletter is at the bottom of this ebay listing - James Vincent The 12 Month Millionaire Copywriting Direct Response Marketing | eBay

    Good copy but zillions of bullet points crying out to be culled and separated so they're easier to read.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by The Copy Nazi View Post


      Good copy but zillions of bullet points crying out to be culled and separated so they're easier to read.
      It sold like crazy, though, do you think it was because of Vince or the copy? I bought it because of the copy. In fact, Vince got me twice. I bought his first product he put out, and, still have the original copy from the magazine. It was that good to me! Maybe, writing everyday gets you numb to the style, but, it works to me.

      Hey what do I know. Just my 1 cent opinion.
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    • Profile picture of the author shawnlebrun
      Originally Posted by The Copy Nazi View Post

      The salesletter is at the bottom of this ebay listing - James Vincent The 12 Month Millionaire Copywriting Direct Response Marketing | eBay

      Good copy but zillions of bullet points crying out to be culled and separated so they're easier to read.
      Funny story about that exact Ebay listing... I saw your posting Mal and
      noticed it included a swipe file at the bottom of that letter... where he says...

      "Dozens... And Dozens... And Dozens More Ads And Sales Letters - (Totalling
      More Than 1,300 Pages) - That Have Made Their Owners Multi-Millionaires!"

      Well, imagine my surprise when I ordered this a little while ago to take a look at the swipe file... and noticed that one of my sales letters was in there!

      This Ebay listing of Vince's 12 month millionaire had my bodybuilding sales letter I wrote for my simple steps to get huge program!

      Now, the funny thing is, the letter that Vince (or whoever threw this package together) included was one of the worst versions... the version I had written back in 2002 or so.

      That version sold squat while the subsequent ones sold millions.

      anyways, it's quite a surprise to buy a swipe file of the "best ads" and find one of your own in there... without you knowing!

      by the way, this swipe file is the same exact one that someone posted a few months ago on the forum here... it was called BonusAdSwipeFilePart1 and it had a cover that said 12mm ad collection.

      well, that IS the same swipe file that's in that ebay listing on vincent james.
      Signature
      MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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      • Profile picture of the author JakeDaly
        Hey - I don't know much about the story. How does one go about losing $48,000,000 in a single day?

        EDIT: Nevermind, I followed Mal's link. What a shady scouse!
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