Good sales page conversion

Posted: 17 years ago 6 replies

COPY WRITING

I would like to know what conversions do you usually get with your sales pages, and at what percentage do you consider you have a good sales page ?

Thank you,
Gab

#conversion #good #page #sales

Banned 17 years ago

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17 years ago

I've always heard 2% is good...but of course, if 2% isn't making you money, than it's not enough. I do a lot of writing for others and to be honest, I'm not happy with 2% (since this is what I hear a lot of people striving for) and I'll continue reworking until they are up to 3.5% or better.

I've got one product of my own that was doing almost 6%. Then I added a voice message to it and it shot up over 8%. I'm now tweaking the letter in hopes to get it up even higher.

So..2% is what I hear is a good number to get. But, I think you can always find ways to increase it from there.

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17 years ago

Net profit is the only figure you need to really worry about when it comes to conversion - if you're making money, good - if you're not making money, bad.

Coversion rates alone don't really tell you much at all, apart from your rate of conversion.

Colm

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17 years ago

Originally Posted by colmodwyer

In general, I agree with you.
However, it can be used as potentially projective.
But conversion rates vary all over the place -- and to ACCURATELY determine conversion rates you have to do more things than most people are interested in futzing with -- such as making sure that you control the source of traffic to a page, etc.
I can tell you so many ways your stats can be in error (not even including the inaccurate or at best, imprecise, interpretations people make.) It's not at all uncommon to have conversion rates vary quite widely -- even as much as 300% different -- depending upon the affiliate sending the traffic.

Live JoyFully!

Judy Kettenhofen, Profit Strategist/Copywriter
NextDay Copy

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17 years ago

Average online numbers range in the 2-3% range. Like anything else this
is only one way of measuring the success of your sale letter but profit
is indeed the bottom line.

If you are selling a sub-$50 ebook, you want to aim for an over 5% conversion,
but for a $2,000 seminar 1% would be GREAT!!

-Ray Edwards
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- johnpetrov
  
  johnpetrov
  
  johnpetrov
  
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  17 years ago
  
  I found a couple of products that may help you out:
  The Secrets Of A 10% Conversion Rate!
  10 Embarrasingly Simple Copywriting ESSENTIALS That Will Double Your Conversions - Guaranteed or Your Money Back!
  43 Split-Tests and Other Sneaky Marketing Tricks
  
  Regards,
  John
  
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  gabibeowulf
  
  gabibeowulf
  
  gabibeowulf
  
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  17 years ago
  
  Thank you guys. I thought 2% was a decent CR.
  
  I just wanted to know a proven way to determine if there's a problem with my copy and what kind of conversions should I expect from a medium level copy (of course with a low to medium priced item)
  
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Good sales page conversion

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