Some interesting split-test results in the biz-opp niche...
So, in all of my own businesses, I'm always split testing 2 variations of the sales letter.
Whether it's the headline, subhead, or lead... I'm always testing 2 versions against one another.
In one of my biz-opp products, I noticed the conversion rate simply wasn't nearly where I wanted it to be, at a tad under 1% to facebook traffic.
After spending an afternoon looking through some of clickbank's top performers, and also going through some of my swipes... something about the headline of this sales page really jumped out to me.
I thought that maybe it just seemed too unbelievable. I was talking about making six figures from home.
so, I had a headline that talked about making $102,000 from home, etc... like almost all home biz opp headlines do in a certain way.
The more I looked at it, the more I realized it just seemed to unbelievable for most people.
even though a few of the people who used the product had made that much, it was few and far between. most people didn't make nearly that much.
so I changed the $102,000 in the headline and made it $62,000 which is what one of the recent testimonials i had gotten said they made.
after split testing for a week, the headline with the $62,000 had a conversion rate of over 2% with the same Facebook traffic. the prior version wasn't even getting a 1% conversion.
Nothing else on the page was changed except that one number, and i simply changed it so it would be more believable to most people.
no doubt, in the market i was writing to, it's tough for the prospect to see themselves actually making over $100,000, i guess they don't believe it can happen to them.
but making $62,000 seems much more doable i guess.
so, if you write copy for the biz opp/make money from home niche... try toning it down a bit and see what happens.
I get it, this is one niche that tends to rely heavily on hype and the market tends to eat it up.
but in my test, i found it to be just the opposite.
Remember that most people would LOVE to make $102,000 a year from home, but when it comes down to it, they don't believe they can do it. i guess it's much easier to believe that they can make $62,000 with the product.
the more attainable something seems, the more belief and credibility you'll gather.
so instead of doing what most amateur copywriters do when trying to hype up a biz opp... make your numbers more believable and you'll get a better result.
Whether it's the headline, subhead, or lead... I'm always testing 2 versions against one another.
In one of my biz-opp products, I noticed the conversion rate simply wasn't nearly where I wanted it to be, at a tad under 1% to facebook traffic.
After spending an afternoon looking through some of clickbank's top performers, and also going through some of my swipes... something about the headline of this sales page really jumped out to me.
I thought that maybe it just seemed too unbelievable. I was talking about making six figures from home.
so, I had a headline that talked about making $102,000 from home, etc... like almost all home biz opp headlines do in a certain way.
The more I looked at it, the more I realized it just seemed to unbelievable for most people.
even though a few of the people who used the product had made that much, it was few and far between. most people didn't make nearly that much.
so I changed the $102,000 in the headline and made it $62,000 which is what one of the recent testimonials i had gotten said they made.
after split testing for a week, the headline with the $62,000 had a conversion rate of over 2% with the same Facebook traffic. the prior version wasn't even getting a 1% conversion.
Nothing else on the page was changed except that one number, and i simply changed it so it would be more believable to most people.
no doubt, in the market i was writing to, it's tough for the prospect to see themselves actually making over $100,000, i guess they don't believe it can happen to them.
but making $62,000 seems much more doable i guess.
so, if you write copy for the biz opp/make money from home niche... try toning it down a bit and see what happens.
I get it, this is one niche that tends to rely heavily on hype and the market tends to eat it up.
but in my test, i found it to be just the opposite.
Remember that most people would LOVE to make $102,000 a year from home, but when it comes down to it, they don't believe they can do it. i guess it's much easier to believe that they can make $62,000 with the product.
the more attainable something seems, the more belief and credibility you'll gather.
so instead of doing what most amateur copywriters do when trying to hype up a biz opp... make your numbers more believable and you'll get a better result.
"Perfection isn't important. Improvement is."