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Licensing Proven Copy & Marketing Campaigns?

by MIB Mastermind
7 replies
Hey,

I'm wondering how many of you guys (if any) use licensing as you're business model?

Have any of you wrote winning promotions and sales scripts etc, in a specific niche or industry, then taken those promotions and sold them to other businesses, on an area exclusive basis?.

To me this sounds like a fantastic business model, and is something I'm looking to explore more... I think there is a whole lot of leverage and profit potential in this model.

If anyone has any thoughts or ideas please share?.
#campaigns #copy #licensing #marketing #proven
  • Profile picture of the author copyassassin
    MIB Mastermind,

    I'm actually involved with a couple licensing deals right now.

    Yes, it works.

    Yes, you can make a lot of money.

    Yes, you need to have clearly defined markets (or radius or whatever you determine)

    Yes, it's really easy to get eff'd.

    Make sure you choose your clients wisely. Make sure you have a strong legal doc. Make sure you have a great lawyer ready to fire off a C&D letter and attack is necessary.

    Adam
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    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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    • Profile picture of the author Alex Cohen
      Doug D'Anna, A-list copywriter, wrote an excellent book on the subject. It's called, "24-Hour Cash Flow Miracle".

      Alex
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      • Profile picture of the author MIB Mastermind
        Thanks Alex,

        I just picked up a copy from Amazon.

        Do you know of anymore courses/books that cover this business model?

        I've only heard it talked about briefly by guys like Jay Abraham and Dan Kennedy, but they never go into great detail about how to set this up.

        Maybe the book you recommended will?

        Thanks
        Originally Posted by Alex Cohen View Post

        Doug D'Anna, A-list copywriter, wrote an excellent book on the subject. It's called, "24-Hour Cash Flow Miracle".

        Alex
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        • Profile picture of the author Alex Cohen
          Originally Posted by MIB Mastermind View Post

          Thanks Alex,

          I just picked up a copy from Amazon.

          Do you know of anymore courses/books that cover this business model?

          I've only heard it talked about briefly by guys like Jay Abraham and Dan Kennedy, but they never go into great detail about how to set this up.

          Maybe the book you recommended will?

          Thanks
          At one time, Bob Serling had a product called "Million Dollar Licensing" for sale. But I don't know if it's still available.

          I'm looking through my copy of "24-Hour Cash Flow Miracle" right now, and it looks very thorough to me. But not being an attorney, I can't say for sure. I don't see any additional recommendations in it.

          (PM if you'd like me to scan the table of contents.)

          Alex
          .
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  • Profile picture of the author shawnlebrun
    I've actually been doing this since learning about it from Gary Bencivenga back in 2006 or so.

    I've successfully done it in the fitness niche... having sold a system of proven ads to personal trainers, gyms, and other fitness pros.

    Then, after working with several real estate agents, I started licensing out proven ads for realtors to use to get listings.

    Once I was able to tackle those 2 niches successfully, I soon realized how many niches you could do this with. In fact, it led me to open an ad agency just so we could work with more local businesses/marketers using this licensing idea.

    Check out Greg Milner who did it with hair salons, Joe Polish who did it with carpet cleaners, and Tom Orent who did it with dentists.

    I'll admit, it takes a bit of time and effort to work the kinks out initially, like any biz, but if you sell it right... it's about as proven a method you can have for leveraging your copy. You'll never get wealthy writing copy unless it's for your own products, or you get royalties, or you do this licensing method.

    I don't use it as my sole income source, I'd much rather have 5 to 6 income streams... but this is by far one of the most powerful due to leverage.
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    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author MIB Mastermind
    Thanks guys.

    So once you have several "proven" campaigns in particular niche, how do you recommend setting this up?

    I guess there's many ways to skin a cat. I could charge a "large" up front fee that is renewed each year, I could charge a monthly retainer (that could be cancelled any time), or all of the above plus a % of profits/sales.

    What are your thoughts on how best to be compensated?. I'm leaning towards monthly fee/retainer but I'm interested on what you guys think.

    One last thing: Do you recommend going down the done for them route? where you actually carry out the marketing for them (like an outsourced marketing director) place ads, carry out direct mail, and track ROI. I would believe, if left to their own devices very few business owners would use the marketing materials you provided, and more than likely they wouldn't get maximum value from them.

    Thanks
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    • Profile picture of the author deezn
      Originally Posted by MIB Mastermind View Post

      Thanks guys.

      So once you have several "proven" campaigns in particular niche, how do you recommend setting this up?

      I guess there's many ways to skin a cat. I could charge a "large" up front fee that is renewed each year, I could charge a monthly retainer (that could be cancelled any time), or all of the above plus a % of profits/sales.

      What are your thoughts on how best to be compensated?. I'm leaning towards monthly fee/retainer but I'm interested on what you guys think.

      One last thing: Do you recommend going down the done for them route? where you actually carry out the marketing for them (like an outsourced marketing director) place ads, carry out direct mail, and track ROI. I would believe, if left to their own devices very few business owners would use the marketing materials you provided, and more than likely they wouldn't get maximum value from them.

      Thanks
      I've thought the same thing. I'm an attorney and trying to write copy for my industry. A few successful marketers in my field have a coaching program. Some have a DFY program. Nobody does both.

      You know marketing. They don't. Once I have a system that works, I was thinking of perhaps offering such a service. I wouldn't want to actually do the full DFY since it seems tedious. I want to create one thing, and then send it off. So DFY materials, but not DFY marketing.

      During the coaching sessions you can start training them on direct response, copywriting, etc. Run out of ideas just go watch all of the masters (Kennedy, Carlton, Clayton etc. etc.) you will never run out of ideas.

      The calls don't even have to be one on one. In my field it's all the lawyers on one line on one topic and they can ask questions at the end. There is email and fax access as well. The more you pay, the faster the response.

      You create the marketing material, and then test it. If it's successful you send it out. But the coaching will allow the clients to tailor this material to their market, their personality, their USP.

      Anyway, that's my 2-3 year out plan once I kick some butt and take names.
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