Is it better to create a Sales Video Or Sales letter

by mark healy

Posted: 12 years ago 3 replies

COPY WRITING

Hi warriors

wanted your opinion on whether you think its better to create sales letters or sales videos in terms of conversions and costs. What results have you had by testing both?

Mark

#create #letter #sales #video

icemonkey9 12 years ago

Everything I hear is that it should be a mix of both, right? A great video with some amazing sales copy. I've had more luck with the videos, but maybe I just need to improve my sales copywriting abilities.
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shawnlebrun 12 years ago

hey Mark,

After being online for 14 years... my thoughts on everything these days is to never guess or wonder, just test both and let the market tell you definitively.

Because honestly, I've had clients where video worked better, i've had clients where written sales letters work better, and I've had clients where a mixed hybrid worked best.

If you want to rule out all guessing, set up both if you can afford it and test them both out. You may be surprised at the results.

A few of my personal opinions on posts i've written in the past...

http://www.warriorforum.com/copywrit...s-letters.html

http://www.warriorforum.com/copywrit...rt-better.html
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mark healy 12 years ago

thanks for your advice, i have had other marketers say it depends on what niche they are in. I guess the only way to know is via testing and tracking the results. Thanks ever so much for your help.

Mark
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Is it better to create a Sales Video Or Sales letter

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