Gaping Flaw In Buyers Brain Open For Exploitation
If you were to ask a group of people, known to you or not,
this question...
"Are you an expert at buying [insert name]?"
Invariably the big majority will say no.
This piece of information doesn't go in one ear and out the other to a switched on copywriter and marketer.
Why?
Because this allows the switched on in our group to be the first to reset the buyers criteria.
This can be done by alerting them to common mistakes people make,
and the consequences this will have.
A classic example is the most ripped off ad in the web design world I wrote.
You'll see it combines factual credibility factors, statistics, company names
and different situations of use that different readers will have.
All wrapped up as a community service.
Think of it as a written version of Joe Polishes recorded messages he brought to the carpet cleaning world for consumers.
Here's the web design ad so you can see it through the eyes of a buyer of web design. And the buyer who isn't an expert at what to look for in web design.
It's matching the hidden thought pattern of a buyer not fully knowing what to look for.
--------------------------------------------------------------------------------------------
"Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!"
Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]
Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads
Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive
Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads
Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.
Don't risk your future with un-tested web design work and call xxxx xxx to get all these questions answered now, because this is far too important to ignore.
A community service by [company name]
Seize the opportunity now, by phoning xxxx xxx
----------------------------------------------------------------------------------------------
And here's another point of view on resetting the buying criteria by the late Chet Holmes...
http://www.chetholmes.com/media/docu...r4_MYS_NEW.pdf
Enjoy!
Ewen
this question...
"Are you an expert at buying [insert name]?"
Invariably the big majority will say no.
This piece of information doesn't go in one ear and out the other to a switched on copywriter and marketer.
Why?
Because this allows the switched on in our group to be the first to reset the buyers criteria.
This can be done by alerting them to common mistakes people make,
and the consequences this will have.
A classic example is the most ripped off ad in the web design world I wrote.
You'll see it combines factual credibility factors, statistics, company names
and different situations of use that different readers will have.
All wrapped up as a community service.
Think of it as a written version of Joe Polishes recorded messages he brought to the carpet cleaning world for consumers.
Here's the web design ad so you can see it through the eyes of a buyer of web design. And the buyer who isn't an expert at what to look for in web design.
It's matching the hidden thought pattern of a buyer not fully knowing what to look for.
--------------------------------------------------------------------------------------------
"Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!"
Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]
Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads
Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive
Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads
Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.
Don't risk your future with un-tested web design work and call xxxx xxx to get all these questions answered now, because this is far too important to ignore.
A community service by [company name]
Seize the opportunity now, by phoning xxxx xxx
----------------------------------------------------------------------------------------------
And here's another point of view on resetting the buying criteria by the late Chet Holmes...
http://www.chetholmes.com/media/docu...r4_MYS_NEW.pdf
Enjoy!
Ewen
- Jack Trout
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