Hilarious eBay ad (that actually worked!)

by 11 replies
14
I love it when I find something like this. Not just for the laughter it brings, but the marketing lessons it teaches...

Mercedes E320 Cdi | eBay

Just look at the bid price that car is currently on! Amazing.

What can you take from this?

1. Transparency works. Address objections upfront. Leave no room for hustlers or sceptics.
2. Humour helps things go viral.
3. People buy the experience and story, not the product.
4. When you've got nothing to lose, act like it.

Kudos to this seller. They know how to play the game. Now if only they started a business...
#copywriting #ebay #hilarious #worked
  • yowza- some of those bids jumped up by £25K or £30K.
    • [1] reply
    • I know. Crazy huh?

      It goes to show what people will pay for when they get caught up in a bidding war and the fun of things.
      • [2] replies
  • That guy has God given copywriting skills---and probably doesn't write copy for anything other than selling his unwanted stuff. I've come across a few people like this. If they only knew the potential!
  • The times I've been blasted, berated and battered (bit like the mercedes) for saying...

    "It's Ok to use humor in copy - it is"


    Steve
    • [1] reply
    • I'm rather new to this game, but I just can't buy into the "no humor allowed" meme. No, you can't go into a comedy routine or waste the buyer's time showing just how excruciatingly clever and funny you are when selling, e.g. a few mil worth of stock options or a cemetery plot. Yes, you can use it when the venue/subject/public is appropriate. eBay? Craigslist? Yep. No doubt in my mind. Humor - especially a funny (read "provocative") headline - can be your best friend when people are browsing.

      Here's an ad I recently put up for a rather expensive lens, where I leaned pretty heavily on the humor. It got more views, faster, than the two similar lenses that I had up, and sold much more quickly (in just under a week vs. 4-6 weeks for the others, if I recall correctly.)

      Mint Canon EF 70 200mm F2 8 L USM Lens Quiet Good w Kids Won'T Eat Much 0082966213151 | eBay

      Not proof, I realize - but meaningful, in my opinion.
      • [ 1 ] Thanks
  • Yep....a good since of humor always goes a long way...loved the ad
  • hilarious ebay ad! i wonder if i should try that when selling my car.
Join the discussion

Next Topics on Trending Feed