The Seven Stages of a Desperate Copywriter
A good friend (and top copywriter) wrote a guest piece for my website recently that I think you might enjoy and is a good point of discussion: the stress you go through when writing breakthrough copy.
You can read the original article here: The Seven Stages of a Desperate Copywriter
Be interesting to see who else goes through a similar process when working on a big letter?
Glenn
Direct Response Copywriting