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The Gary Halbert Letters All-Star Audio Series...

by BrianMcLeod
26 replies
I've been chomping at the bit for close to a year now, keeping a HUGE secret and waiting to share something amazing with you.

Just a few minutes ago, I hung up the phone with Bond Halbert and was given the go-ahead because...

The Gary Halbert Letters All-Star Audio Series is now live on iTunes.


Bond and Kevin Halbert have assembled a line-up of direct-response copywriting royalty to read their favorite Gary Halbert Letters and provide their own unique commentary on the lessons they contain, and some of their favorite stories and insights about Gary.

We're talking about the very best of the best like Gary Bencivenga, John Carlton, Dan Kennedy, David Deutsch, Parris Lampropoulos, Michael Gerber, Joe Sugarman, Scott Haines... and more.

The collection comes on two iTunes "albums" - Part 1 and Part 2.

Each album contains 7 Gary Halbert Letter commentaries, read by a different expert and introduced by the one and only Kevin Rogers.

Here's all the details - including a quick ten-minute sizzle reel where you'll hear Jay Abraham read an excerpt from a never-before published Gary Halbert Letter called "Tugboats".

The Gary Halbert Letters All-Star Audio Series — The Gary Halbert Letter

AND...

I'm equally excited to share the opportunity to join David Garfinkel (who reads and comments on "The Water Ad" on Part 1 of the audio series) and I for a free one-night only live training webinar for our Fast Effective Copy members next Wednesday evening called "The Halbert Legacy" featuring our special guests, Bond & Kevin Halbert.


We'll be digging deep into the making of this "new classic" as well as uncovering a bunch of surprises - you'll definitely want to be there to interact live with Bond, Kevin, David and I.

Click below to register free:

Monthly Live Training Webinar | Fast Effective Copy

We had originally scheduled the webinar for tonight, but delays with the release from iTunes pushed us back a week...

So next Wednesday it is... 8 PM Eastern, 5 PM Pacfic. Yes, it will be recorded, but you should really be there live for the most fun...

Anyway, I'm really happy for Bondo and Kevin and excited for you guys to check it out. This has been a TON of work for everyone involved.

I'm extraordinarily proud of my small contributions behind the scenes to be part of the Gary Halbert legacy and future of the Gary Halbert Letter. I'm forever indebted to that man and view that website as the Smithsonian for direct-response copywriting...

Most of all, I can't wait for my turn to read one of the letters on a future edition!

Enjoy...

Best,

Brian
#allstar #audio #gary #halbert #letters #series
  • Profile picture of the author max5ty
    Originally Posted by BrianMcLeod View Post


    Most of all, I can't wait for my turn to read one of the letters on a future edition!
    You should, I don't think anyone doubts you're one of the best there is.

    Thanks for your hard work, and thanks for the heads up.
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  • Profile picture of the author Marvin Johnston
    Thanks for the heads up on both the audios and next weeks FEC!

    Good grief, downloading took a while but I'm sure it will be well worth the download time and the approximately 10 hours of audio... at 1x.

    Marvin
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  • Profile picture of the author angiecolee
    I'll make time to get in on this
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  • Profile picture of the author Cam Connor
    Brian, is this available anywhere besides iTunes? I don't have or use iTunes, personally. Thanks.
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Cam Connor View Post

      Brian, is this available anywhere besides iTunes? I don't have or use iTunes, personally. Thanks.
      Cam,

      That's a really good question, actually.

      The most accurate answer would be "not yet".
      Signature
      Brian McLeod
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  • Profile picture of the author Chriswrighto
    Originally Posted by BrianMcLeod View Post

    Most of all, I can't wait for my turn to read one of the letters on a future edition!
    Awesome, can't wait.

    Who else is going to be doing a reading?

    (If it's not top secret )
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    Wealthcopywriter.com :)

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  • Profile picture of the author Jason Kanigan
    Saw this on FB and was very interested, but I also do not use itunes.
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  • Profile picture of the author Bill Jeffels
    Amazing. Win, win situation all around.

    I know just the gold I've learned from Bond my self is priceless.

    This is obviously a cornucopia of legends and obviously a once in a lifetime opportunity.

    Get on this ,

    Bill Jeffels


    .
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  • Profile picture of the author Marvin Johnston
    This was a really fun program this evening. And there is absolutely nothing like listening to the behind the scenes happenings besides the many *applied* marketing lessons talked about by Bond, Keven, Brian, and David..

    I did buy the recordings via iTunes a week ago in spite of the iPhone being one of the most unintuitive things I've ever used ... that said for Brians benefit . The recordings are just plain awesome!

    Marvin
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  • Profile picture of the author angiecolee
    Great stuff. When you stopped Kevin for the wrap up, I was driving. I wanted to pull over and slap you because it was pure, solid gold.

    LOL

    If you can get your hands on this recording, do it. Don't ask why. JUST DO IT.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author ThePromotionalGuy
      Who loved the Gold Records? Brilliant!!
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      • Profile picture of the author Alex Cohen
        Why is installing ITunes on your PC a problem?

        Alex
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        • Profile picture of the author perryny
          So disappointed I missed this. I should have registered days ago. When I got home tonight just before showtime, it was too late. Full house. I snooze, I lose. My bad.

          Good thing I'm a FEC member. Looking forward to the replay.

          And there's no problem installing iTunes on a PC, Alex... I'd just much rather listen to this audio while on the train or in the car or out walking or lying in bed. I'm not a big fan of sitting in front of the computer while listening to spoken word audio. It's just way too easy to get distracted.
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          • Profile picture of the author Alex Cohen
            Originally Posted by perryny View Post


            And there's no problem installing iTunes on a PC, Alex... I'd just much rather listen to this audio while on the train or in the car or out walking or lying in bed. I'm not a big fan of sitting in front of the computer while listening to spoken word audio. It's just way too easy to get distracted.
            Yep... Hopefully they'll invent audio stream recording software someday, eh?

            Alex
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            • Profile picture of the author TracyBelshee
              Thanks for posting the recording. I was able to listen to it almost uninterrupted when I got home from work today.

              It's pretty cool to hear people like this sound like regular guys. If anything is going to inspire new people, it's hearing guys be guys no matter what their level of success.
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      • Profile picture of the author Marvin Johnston
        Originally Posted by ThePromotionalGuy View Post

        Who loved the Gold Records? Brilliant!!
        I thought the Gold Records were great, and since I'm slow sometimes, I really appreciated (I think) Bond's comments about how else this concept could be used.

        Marvin
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        • Profile picture of the author ThePromotionalGuy
          Marvin,

          Originally Posted by Marvin Johnston View Post

          I thought the Gold Records were great, and since I'm slow sometimes, I really appreciated (I think) Bond's comments about how else this concept could be used.

          Marvin
          Couldn't agree more. So many applications. How about "Move instead of Meditate". May not be the exact way Brian said it, but that's my approach.

          Sort it out later. Just get the ball rolling.
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  • Profile picture of the author BrianMcLeod
    Thanks, gang. Had a blast and love that you guys were on the call with us.

    We had a handful of support tickets come in about GoToWebinar email notifications - namely that some folks weren't getting theirs - which is frustrating. Obviously we have no control over GoToWebinar's internal email notification system so there's not really anything we can do about it except whine, like I am now.

    The replay will be up later today... will update thread when it's there.
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    Brian McLeod
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  • Profile picture of the author BrianMcLeod
    The replay is live...

    Last Webinar Replay | Fast Effective Copy

    Enjoy!
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    Brian McLeod
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  • Profile picture of the author Raydal
    Dan Kennedy was the first person I heard say (in a tribute to Gary
    when he passed) that Halbert was a great marketer but a poor
    businessman (not good with money). I was surprised when he
    said that but now I hear it from his own sons.

    This was a great look into the "human side" of Halbert. He was
    really an interesting character apart from his copywriting.

    -Ray Edwards
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    • Profile picture of the author ewenmack
      Originally Posted by Raydal View Post

      Dan Kennedy was the first person I heard say (in a tribute to Gary
      when he passed) that Halbert was a great marketer but a poor
      businessman (not good with money).
      I first heard it from Ted Nicholas before his passing..

      Gary said Ted was the best in the world for space advertising.

      Best,
      Ewen
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  • Profile picture of the author Marvin Johnston
    I had a "few" extra hours on my hand (drove about 18 hours from Santa Barbara to Denver) and was able to listen to the complete Gary Halbert Letters read by ... during the drive. All I can say (again) is what an awesome experience.

    While I liked them all, my favorite was the Tova "Illegal Sexual Stimulant" ad under the heading of the Big Idea.

    And one coment that I've been thinking about for a while was one by Bond saying his father was ALWAYS thinking about marketing. I think it is just amazingly true, and one I think anyone at the top of their field (or on their way) would agree with.

    And the best part of all this... I'll get to listen to them all again on the long drive back .

    Marvin
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