Use "PREMIUMS" In Your Ads
I've seen some newbies come in and ask where they could get a swipe file or see examples of great ads.
So, I want to share this great ad with you from Harbor Freight (I'm sure all my U.S. friends have seen these ads everywhere). I also did a blog post on this ad, and want to share the ad here. This is such a great ad to study...
Harbor Freight does a great job using "Premiums" to attract customers into their stores (every time I go to one they are packed with herds of people).
Lots of businesses offer just one premium... but Harbor Freight offers multiple premiums (I have another ad of theirs that offers different premiums). This gets you engaged into their ad.
In Bill Glazer's book, Outrageous Advertising, he says, "Giving a choice of premiums instead of just one is a very powerful marketing technique, which is called "INVOLVEMENT." In the case of the choice of premiums, you "involve" the prospect in thinking about which premium he wants versus whether he wants the premium at all. Typically involving the prospect will increase response even more."
You may not need a pair of scissors, but... maybe you were thinking about getting a new tape measure or flashlight. Bingo, they just got you (the other ad I have also offers work gloves and a screwdriver set)!
Also, there's a "Reason Why" in the ad. You may be wondering why in the world would they give me something for free and not have to purchase anything??! Well, they just explained it.
So, what are other marketing tactics you can find in the ad? Anything you would do differently when designing this ad and writing the copy?
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com