A Layman's Guide To Writing Your Own Copy With Ease

If you are like me meaning that you write your own copy, you may benefit from these guidelines that I have used for all of my products and which will make writing your own copy easier.


I ain't no copywriter so take this with caution, but my products convert. I am sure I could increase my conversion by having my pages written by a professional, but here is how I do it myself.


I don't use any sort of hype in the beginning of the pitch page. The main goal here is to make people stay and read, and from what I've seen with my products in particular, after extensive testing and continuous rewriting is that people don't read when there is lots of hype.


Here is what I do when I write a sales page and it's very simple:


- I pick one, two, or three words that describe exactly what my target audience wants in the simplest terms anyone can understand even if English is not their native language (neither it is mine) and make it into a headline.

Example: for a weight loss product - "How To Lose Weight Fast" (no hype at all but this answers the exact question my audience wants and helps with SEO at the same time). I don't use eloquent language or technical jargon. People may not understand complex words especially if they are not native English speakers. If they don't understand you, they don't read and they don't buy.

- Sub-headline: "How My Clients Consistently Lose 15 to 35 lbs. In Just Two Weeks Without Starving" (it's good to include some sort of proof here as well)

- Establish Immediate Credibility (say who you are and not just your name but what makes you an expert "By John Doe, a Licensed Nutritionist" or whatever you are) - left-aligned on the page. I don't go on into more details of who I am this early on because at this point all that people care about is what's in it for me

- Make a promise in your first paragraph - "If you have been struggling not being able to shed those extra pounds, this page will explain the critical mistakes you are making with your nutrition."

- Then you will need to list all the things that people do to lose weight and tell them they don't work, and to find out why they don't work they need to read your pitch page.

"Once you read this entire page you will stop making those mistakes. Your path to getting into the best shape of your life will become an effortless reality.

Read on to find out:

• why your calorie counting system does NOT work
• why your current exercise routine adds more pounds instead of helping you lose weight
• (add more here....)"

Then I take those bullet points I've just made and make them into paragraphs and answer those questions. Integrate case studies and testimonials that add credibility and make people say, hey this person knows her stuff; she knows what she's talking about.


Tell stories on how this helped you or someone else you know or someone you helped. Tell shocking stories if you have any that you can tell. (such as this person couldn't fit in the door and they had to move two chairs together at a restaurant for him to sit on, etc.)


Here is how to close:


Tell your reader they should not waste countless amounts of money on weight loss pills that cause side effects;


Tell them EVERY alternative to what you are selling is a lot more expensive;


Tell them for a small fraction of what they'd be paying elsewhere they will have guaranteed results and it will be easier and cheaper than elsewhere,


Tell them they will start seeing immediate results (or within a specified time frame - once you start using this product you will start seeing results in as little as 5 days; or you can say "My clients start seeing results in as little as 5 days, 7 days, 10 days at the most")


Then and ONLY THEN you introduce the price.


Then sweeten the deal with bonuses and make a guarantee.


This is how I personally write my own sales pages.


If anyone wants to correct me or add something to this, please do so. I'd like to hear opinions and useful suggestions, and improve, so input is very much appreciated.