Problems about email automation

by cy61
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Hello ! I am trying to grow my online business of men's grooming products and I'm struggling with using email automation on mailchimp.

Questions:

1. Some said that email automation is annoying (the one that reminds you what is added to cart), but I saw that another famous online shopping site like zalora and ASOS is doing it. What do you think?

2. I would like to get some reviews from our customers and think this could make the brand more human. But we are worrying about bad reviews and therefore I am thinking to do a review email which I know Mailchimp has this function and for me, after I buy a Linjer watch, I actually do reply to the review email. What do you think of this as well?

3. I observe that other men's grooming brands like Baxter of California when they have a promotion, they normally will send at least two emails to remind (one at the beginning and one when its close to the due date) - is that good?

Thanks.
#automation #email #problems

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