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Semantic SEO for E-commerce?

by theseodude
6 replies
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Howdy!

I hope I'm posting this in the right channel/thread.

I'm a new member here with a decade's worth of experience in SEO. I'm slowly getting into the semantic SEO line of thinking - the topical authority, topical map, the whole nine yards.

Thing is, I find this idea to work very nicely for informational/blog type of sties. For e-commerce, I'm a roadblock. Largely because I'm trying to see the best way forward to rank my clients' brands using this idea.

I figured I'd reach out here to see any of you have insights on this?

To be clear, I'm leveraging the basic e-commerce SEO principles already - schema, canonicals/noindex tags, site hierarchy, etc. already (I've some questions on those but I'll raise them in a separate thread). I'm also leveraging the topical authority concept on the informational side of things to build relevance and expertise.

Just wanted to see what the SEO community thinks.

Thank you for your time.
#ecommerce #semantic #seo
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  • Profile picture of the author KRISHNAPRASAD KOLLARA
    I can relate to the challenge of applying semantic SEO to e-commerce. As a SEO expert in Thrissur, according to my idea while it works well for informational content, applying it to e-commerce requires focusing on niche-specific topical clusters around product categories. Building internal links between product pages, guides, and blog posts helps establish authority on those topics. Also, optimizing category pages with in-depth, keyword-rich content can enhance relevance. If you've covered schema and site structure, layering in topic-focused content should boost your client's SEO while reinforcing expertise in your niche.
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    • Profile picture of the author theseodude
      Also, do you have any case studies/proof of this? I'm asking it because we want to try something similar for our sites - would be good if we had a frame of reference to look at?

      I hope my request is not too intrusive.

      Thank you.
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  • Profile picture of the author theseodude
    Yeah, this makes sense to me indeed. I was thinking the same thing - to focus on informational clusters around product categories, internal linking and largely content.

    Do you also focus on UGC as such? I would imagine they send more positive signals to Google right? If the people are talking good things about the product?
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  • Profile picture of the author dave_hermansen
    With more than 200 sites my brothers and I have built, I find eCommerce pretty easy to write content for. People have questions about products. You need to anticipate what types of questions they have and address them in your content.

    We've found that creating comprehensive buyer's guides around groups of products is the very best way to create original content that increases conversions well and also is easy to later optimize for SEO. Write for customers first and then tweak the copy for search engines.
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    • Profile picture of the author theseodude
      That is very fair and valid. But I'm stuck at the content bits for certain niches - like women's slips or men's t-shirts. These very general, broad categories. What kind of content can we create for these - apart from your standard buyer's guide/style guide/material guide?

      Thank you.
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      • Profile picture of the author Monetize
        Originally Posted by theseodude View Post

        That is very fair and valid. But I'm stuck at the content bits for certain niches - like women's slips or men's t-shirts. These very general, broad categories. What kind of content can we create for these - apart from your standard buyer's guide/style guide/material guide?

        Thank you.

        Upload the images to ChatGPT and tell it things
        like fabric content, and it will write descriptions.

        It will also write care instructions and whatever
        else you want to include in your buyer's guides.

        You're not going to get ahead by being stuck
        on things like slips and t-shirts.
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