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Semantic SEO for E-commerce?

by theseodude
10 replies
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Howdy!

I hope I'm posting this in the right channel/thread.

I'm a new member here with a decade's worth of experience in SEO. I'm slowly getting into the semantic SEO line of thinking - the topical authority, topical map, the whole nine yards.

Thing is, I find this idea to work very nicely for informational/blog type of sties. For e-commerce, I'm a roadblock. Largely because I'm trying to see the best way forward to rank my clients' brands using this idea.

I figured I'd reach out here to see any of you have insights on this?

To be clear, I'm leveraging the basic e-commerce SEO principles already - schema, canonicals/noindex tags, site hierarchy, etc. already (I've some questions on those but I'll raise them in a separate thread). I'm also leveraging the topical authority concept on the informational side of things to build relevance and expertise.

Just wanted to see what the SEO community thinks.

Thank you for your time.
#ecommerce #semantic #seo
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  • Profile picture of the author KRISHNAPRASAD KOLLARA
    I can relate to the challenge of applying semantic SEO to e-commerce. As a SEO expert in Thrissur, according to my idea while it works well for informational content, applying it to e-commerce requires focusing on niche-specific topical clusters around product categories. Building internal links between product pages, guides, and blog posts helps establish authority on those topics. Also, optimizing category pages with in-depth, keyword-rich content can enhance relevance. If you've covered schema and site structure, layering in topic-focused content should boost your client's SEO while reinforcing expertise in your niche.
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    • Profile picture of the author theseodude
      Also, do you have any case studies/proof of this? I'm asking it because we want to try something similar for our sites - would be good if we had a frame of reference to look at?

      I hope my request is not too intrusive.

      Thank you.
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  • Profile picture of the author theseodude
    Yeah, this makes sense to me indeed. I was thinking the same thing - to focus on informational clusters around product categories, internal linking and largely content.

    Do you also focus on UGC as such? I would imagine they send more positive signals to Google right? If the people are talking good things about the product?
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  • Profile picture of the author dave_hermansen
    With more than 200 sites my brothers and I have built, I find eCommerce pretty easy to write content for. People have questions about products. You need to anticipate what types of questions they have and address them in your content.

    We've found that creating comprehensive buyer's guides around groups of products is the very best way to create original content that increases conversions well and also is easy to later optimize for SEO. Write for customers first and then tweak the copy for search engines.
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    • Profile picture of the author theseodude
      That is very fair and valid. But I'm stuck at the content bits for certain niches - like women's slips or men's t-shirts. These very general, broad categories. What kind of content can we create for these - apart from your standard buyer's guide/style guide/material guide?

      Thank you.
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      • Profile picture of the author Monetize
        Originally Posted by theseodude View Post

        That is very fair and valid. But I'm stuck at the content bits for certain niches - like women's slips or men's t-shirts. These very general, broad categories. What kind of content can we create for these - apart from your standard buyer's guide/style guide/material guide?

        Thank you.

        Upload the images to ChatGPT and tell it things
        like fabric content, and it will write descriptions.

        It will also write care instructions and whatever
        else you want to include in your buyer's guides.

        You're not going to get ahead by being stuck
        on things like slips and t-shirts.
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      • Profile picture of the author dave_hermansen
        Originally Posted by theseodude View Post

        That is very fair and valid. But I'm stuck at the content bits for certain niches - like women's slips or men's t-shirts. These very general, broad categories. What kind of content can we create for these - apart from your standard buyer's guide/style guide/material guide?

        Thank you.
        Are some materials better than others for how long they last? How wrinkle-proof they are? How easy they are to clean? Are there care a washing instructions you can provide that help people decide a certain fabric is a great choice over another? If there is printing/graphics/stitched graphics, can you describe which is better long term?

        And then, for non-SEO things that help with conversions, can you create filters that help people choose their shirt by size, color, material, etc.?

        One thing I have found extremely helpful is to look at the various guides the top 20 or so websites have created in any given niche and then "borrowing" (and re-writing) what the very best things are from each of them. Combining the best from 10-20 sites, you'll create an original version of your own buyer's guide that is far more comprehensive than anything any single competitor has on their website.

        Incidentally. "Monetize" generally has excellent advice and may be spot-on about what ChatGPT can do. I'm far more of a control freak, I guess, and always feel like I can do a far better job at this kind of stuff than any bot ever will be able to do. Then again, between myself, my brothers and our writing team, we may have more assets in terms of time and talent than many others do. (I also worry about what could or might be generic ChatGPT content and the recent algorithm updates Google has done to combat bot-created content that may or may not be high quality or completely original.)
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        • Profile picture of the author Monetize
          Originally Posted by dave_hermansen View Post

          Incidentally. "Monetize" generally has excellent advice and may be spot-on about what ChatGPT can do. I'm far more of a control freak, I guess, and always feel like I can do a far better job at this kind of stuff than any bot ever will be able to do. Then again, between myself, my brothers and our writing team, we may have more assets in terms of time and talent than many others do. (I also worry about what could or might be generic ChatGPT content and the recent algorithm updates Google has done to combat bot-created content that may or may not be high quality or completely original.)

          Thank you for your kind words.

          This is a true story.

          I have uploaded images of a cosmetics item and ChatGPT
          includes its ingredients in the description. If you and your
          team can do all of that in 10 seconds, please let me know.

          If you don't believe me, try it for yourself and see.

          I am a control freak also but sometimes it's more important
          to get the job done and move on to the next thing, instead
          of writing a product description for half the day.

          And FYI, I edit the outputs and eliminate the A.I.isms.
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          • Profile picture of the author dave_hermansen
            Originally Posted by Monetize View Post


            I have uploaded images of a cosmetics item and ChatGPT
            includes its ingredients in the description. If you and your
            team can do all of that in 10 seconds, please let me know.
            Nope, we can't do that. I guess I'm talking more about long copy, like buying guides, where I found that borrowing ideas that make sense from multiple sites that rank well and compiling them leads to an even more comprehensive buying guide on our sites and better ranking than any of the other sites that ideas were borrowed from.

            Got no problem with using AI for product descriptions. Its got to be better than what 90% of manufacturers have for their copy.
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  • Profile picture of the author Ishaan Seo
    That Right
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  • Profile picture of the author naho
    hello,
    In the page section of Search Console, there are many URLs where the domain name is repeated twice and gives a 404 error. What is the reason for the domain name in this URL, which is related to product pages?
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