The ULTIMATE Guide to Email Marketing - All your questions answered!

Weight Loss Niche Email Series

In no way is the following outline set in stone. It should be used as a guideline to crafting and perfecting a company's brand and deliver, no matter the niche or audience. The first email should serve as a welcome email to new subscribers. The following emails should establish trust, provide valuable information, share current news in the related niche, encourage engagement, and excite subscribers about taking actions. Below is an ideal description of what these emails will include.

The first email should be a welcome email.
The welcome email as soon a subscriber signs up for email updates and should be used to thank a subscriber for subscribing as well as give a brief description of what they should expect in the following emails.

It's equally important for the email to provide a reminder as to why they're receiving the email. A subscriber may not check their email right after subscribing and it's not uncommon for subscribers to forget why they've signed up for a specific newsletter, especially if they've signed up to several email lists around the same time.

The following few emails should focus on establishing trust.
The emails following the welcome email are used to establish trust and inform subscribers. These emails introduce the company, what the company does and provides, as well as provides information that will be of use to the subscriber. Only briefly should these emails discuss the company versus what's in the emails for the subscriber's benefit.

After establishing trust by either sharing knowledge with subscribers about the merchant and the subject at hand, the merchant should then begin involving current events and help subscribers stay updated. While doing this, the merchant can tie in small promotions to their own products or products of affiliates that give them a commission on sales and/or leads.

Merchants don't have to necessarily wait so late in their series to encourage reader engagement. Links to surveys or encouraging readers to reply to an email can better help a merchant understand their reader and their needs to create a better future experience for their readers. At this time it's also important to keep in mind options for segmenting so that a more closely related message can be relayed to each subscriber based on what direction they're moving toward.

The following example details how a merchant in the weight loss niche may handle segmentation.

Email 1: Welcome
Email 2: Why company A believes anyone can lose weight
Email 3: 3 common myths pertaining to weight loss
Email 4: The amazing true story of someone who recently lost a lot of weight
Email 5: A survey of why a particular reader wants to lose weight.

Email 5 begins a segmentation of the initial list that may result in smaller lists that include more targeted interests such as:

• Readers who need to lose only a small amount of weight
• Readers who want to build muscle as well as lose fat
• Readers who want to become more athletic
• Readers who have just had a baby, thus resulting in unwanted weight
• Readers who want to get rid of "love handles"
• Readers with a great desire to have a six pack set of abs
• Readers who are diabetics and are limited to what they can eat
• Readers who do not eat meat and must consider other foods to get protein
• Readers who do not have a substantial amount of time to lose weight
• Readers who do not have access to gym equipment to help in their weight loss

By knowing just a few key things about readers, a merchant is more easily able to suggest products and services that are more likely to relate with the potential buyer. For example, a weight loss guides for new moms would not appeal to a man trying to get a six pack. A vegetarian would likely not buy a guide on that involves eating steak on a daily basis. Segmenting allows a more specific message to be sent to just the right recipient for a better chance of getting them to take the desired action intended by the email.

Just because a merchant begins to segment their lists doesn't mean that at one time or another the same message won't appeal to everyone on their list. A new study detailing how losing weight too slow can be unhealthy, could appeal to anyone, no matter their reason for wanting to lose weight.

Survey results are a more obvious way to segment lists, but other factors should be taken into consideration as well, such as users that seem to open their emails more than others or subscribers who seem to click more than others. A merchant may even consider where the subscriber signed up for the newsletter or at what time of the year they signed up. It wouldn't be unusual for a merchant to thank a subscriber for being on their list for more than a year...sort of like an anniversary announcement. It would be odd however to announce this annual celebration to someone who has just signed up to the list. A merchant should consider any and all behaviors and interests that can be easily tracked that give them the leverage of grouping like subscribers for easier marketing and a more pleasant reader experience.

There is no set time that a merchant must start to present offers to either their own products and services or an affiliates, but it is highly recommend you send emails that set out to establish trust and authority first, before ever mentioning a suggestions that involves asking for an investment on the subscribers behalf. Not doing this correctly can easily result in a higher than normal unsubscribe rate and complaints. When done properly subscribers are happy to take a merchants' suggestions because they have yet to be misinformed or given bad advice and tips. The subscriber is appreciative and feels respected rather than insulted and taken advantage of.

Following emails should include tips, methods, news, and suggestions to products and services. Every email should not include a promotion of some sort, just like not all emails should be a simple company update (unless of course that's the only thing promised as an incentive to join list initially). A merchant should consider each email like a meet up with a friend. Not all times will a person and their friend talk about one particular thing, not all times will they be eating a meal while talking. There are a variety of things that will determine what is said and what is done each and every time they meant and it would be unusual if it was otherwise.

Below is an email series in the health/diet niche with a personal, first person, perspective who aims to inform readers about how to lose weight, while making suggestions that ultimately result in affiliate commissions.

Subject: How to lose a ton...literally

Thanks for joining my lists. It is with great hopes that I give you the tips, tools, and encouragement everyone can use on their weight loss journey. Before I begin to provide you the information that has helped me and others lose a combined total of over2,100 pounds, let me provide you with my personal story. Why? Because at this point there is only one thing for sure: we share or once shared the desire to lose weight. As of now I may be poorer than you or richer...I'm a male, whereas you're a female...I may have more time than you currently have and/or my additional weight may have affected me differently than it does you. My point is that by telling you my story I can give you a better idea of what I have to contribute to helping you create your own success story. So without further ado, here it is.

My weight has been an issue my entire life. There isn't a time during my childhood or my adult life where I remember being anywhere near average in size and weight. To put it simply, it sucked. The big kid in my experience is never first to get picked at kickball on the playground, nor is he the one all the girls drool over when choosing a prom date. Yeah, being overweight, big, fat, obese, whatever you choose to call it, isn't easy as a child and those woes carry into adulthood.

So now that you know that I'm not some perfectly fit trainer who could never relate to being overweight, let me tell you what got me motivated to lose weight. One day my best friend calls and says he's getting married and because his fiancé was in the military and due to deploy soon the wedding would be the following weekend. Because I'm one of his best men, the next day I and two others schedule to try on suits.

Sadly no shop was able to aid all three of us in time. Each shop confirmed it would be nearly impossible to order and then tailor my suit to match the other men's in time for the wedding. It was my best friend's wedding and because I was extremely overweight, I was unable to stand by his side as he accepted his wife's hand in marriage. I was ashamed, embarrassed, and most importantly starting to realize the things I would miss out on if I didn't get my weight under control.

Now as sad as my story is, it helped me and kept me motivated to lose 180 pounds. In the next email I send you, I'm going to show you the one thing that began to shed pounds like magic and how to apply it almost effortlessly. In the emails following, I'll be sharing tips, tricks, and a few products that will help you go reach your weight loss goal.

So that's enough about me, now for what works for everyone (as long as you're human). Find out in my next email.

Subject: The 1 thing to make weight loss easier is...

Hello again. Have you ever wished you knew back in the past something you now know? How much easier things would have been had you just had that bit of knowledge at the time you needed it? Well had I known there were so many things that hindrance my weight loss, I would have never done them and I'll soon share with you how you can avoid these mistakes. Now a promise is a promise and I will be giving you the one thing that helped me to start seeing pounds shed instantly, but first let me tell you the things you'll want to keep in mind that make weight loss so much easier.

For starters, be clear on the why...the reason you want to lose weight. Make sure you're doing it for you and no one else. So establish your why and keep it in mind.

Got it? Good. Okay so now that you know why you want to lose weight, time to focus on the how you're going to do it. You can start by creating realistic goals. How much weight do you want to lose...by when do you want to lose it? Can't decide? If not, then focus on a desirable pants size. Ladies, how would you look as a size 10 as opposed to a size 22? Men, how would you feel in a size 32 inch waistline pants versus a 56 inch waistline pair of slacks?

When considering how you're going to achieve your desired weight note how you can make completing this goal fun. How can you make this so that you look forward to more healthier meals...or exercising? Losing weight and more importantly maintaining weight is a lifestyle change and a commitment you'll want to make sure you can stick with.

So I want to tell you the one thing that's helped me to lose weight literally effortlessly. Ready? Water...drinking water helped suppress my appetite, keep toxins out of my body, create resistance which built my muscle mass (by swimming), and decrease headaches that are common for those starting to lose weight.

Now I'm going to be discussing the importance of water a lot more in the following emails, but I think you get it for now. In the next email, I'm going to tell you what all DOESN'T work. You'll be surprised and I want you to take action to ensure you're not wasting your time and efforts making these mistakes that kept me and others from completing our weight loss goals.

You can even break down emails to garner interest

Subject: Weight loss lies I thought were true (Part 1 of 3)
This is one of the most exciting emails I've written so far for you because I'm exposing the things that never worked for me and others and I want you to avoid them at all costs. The very first mistake I made was with food. I immediately began to eat only diet this and low fat that, but neglected to read the labels. So that leads us into important fact number one, just because it's low fat, low or no sugar, or diet, doesn't mean it's healthier. Read the label and dig deeper into what you're really getting and what may have been substituted for more natural elements that may be more processed and ultimately more of a negative than a positive.

The other mistake I made was thinking my stomach could tell time. Your stomach can not tell time and it doesn't' matter whether you eat at 2AM or 2PM, your stomach processes it all the same. HOWEVER, it is suggested you eat certain times because that's when you're most likely to be active. Know when you're active the most, whether that be early morning or late night and know that what you put in has a greater chance of getting out when you're the most active...whatever time that may be.

Know that a diet is not something you go on...a diet is something that you're already experience. For some odd reason we as humans seem to think a diet is something turned on and off, when in reality we mean to say we have changed our diet, not that we are now on one. Consider what you eat now as your diet and how you can more closely relate your current diet to the illusion of a meal plan strictly dedicated to helping you lose weight.

Another mistake I made was trying to lose weight in different areas. The weight will fall off from everywhere. Your body shape and type will determine how that may look once it starts coming off. Now toning is something completely different and it's important to note that difference so you don't feel that while other parts of you are slimming, others are not.
Now these are just a few things that really got me to losing weight more easily when I understood them, BUT I don't want you to be fooled. There are very specific things that I noticed that I feel I must share, starting with food. In the next email I'll share with you food myths that almost caused me to gain weight and I want you to avoid them at all costs.

Subject: Weight loss lies I thought were true (Part 2 of 3)

I'm writing you this email quick, because the sweat is pouring off my face, onto my laptop and I fear I may just fry my motherboard. It's funny because the exercise I just did, didn't take much effort, but it surely gave me a great workout. I'll be sure to share it with you in the next email so you too start to do "exercises" that aren't tedious on your back and joints that are actually (my opinion) quite enjoyable.

Now, I promised to share with you the foods that I thought were healthy that actually made me gain weight. Let me first state that I believe foods from all the food groups contribute to a healthy and balanced diet. I don't think cutting out one food group over another is actually healthy at all and is one of the worse advices I could ever give you. I do however feel that balance is the key and too much of anything, is never a good thing.

Got it? Good. Let's continue.

Granola was one of the foods that were seemingly healthy, but only served to put on pounds. Sugar and oil are what holds this seemingly healthy food together. If you must have it, eat so moderately and know that it isn't as healthy as it seems.

Fruit juices made from concentrate can help pack on the pounds as well. When in doubt, look for 100% juices that are sure to a bit easier on both your stomach and weight loss goals.

Rice cakes and sushi were never something I liked, but with furthering my research I discovered it is a favorite amongst millions of others and if you're one of them, I thought you'd like to know the amount of saturated fat each bite puts into your system. Again if you must eat them, do so moderately.

Now I'm sure the last two foods are going to absolutely shock you! One of them is likely included in every "diet" you've ever come across. But I got to get in the shower, so I'll send you the details along with the exercise that's gotten me so sweaty in the next email.

Subject: Weight loss lies I thought were true (Part 3 of 3)

Just so you know I'm not a sweaty mess like last time and I can take my time to tell you what it is that's going to help you reach your weight loss goals. First, let me ask you, what is the one part of your body that gives others the perception you're fat? It's not a trick question, but I want you to keep this in mind, because I'll tell you what it is and how to get rid of it, but first I want to reveal the two foods that are almost always in every diet that can actually make you gain weight.

Drum roll please...salads and frozen TV dinners.

TV dinners are packed with sodium, one of the things used in the olden days to keep foods "fresh." A lot of times these foods are processed and sadly, not authentic in its ingredients. Because these meals are low calorie a lot of consumers feel they're great for their weight loss, but in reality it's far more dangerous than can be seen on the surface.

Salads can quickly get fatty. The dressing and contents can add loads of pounds if you're not careful. Creamy dressing versus oil or vinegar based dressing can quickly become a liability to your weight loss goals as opposed to an asset. So it's not the salad itself, but what you put on it.

Okay so now that you're on the up and up on the foods that may seem healthy, but are not so much, I want to tell you the one part of your body that gives you the label fat from others...ready?

Your stomach has a great impact as to whether you're labeled overweight or not. In the next email, I'm going to share with you a tool I've used to reduce my stomach's appearance, and no it doesn't involve me wearing Spanx.

Well, I'm going to get back to bicycling...the exercise that got me all sweaty the last email (told you I'd share). Watch out for the next email, telling you the tool that makes that flabby belly virtually disappear.

Segmentation Begins

Subject: Nutrition vs. exercise - Which one rules?

Before I get into sharing with you the tool that's helped me to get rid of a stomach that was embarrassing me and causing me to appear "fat," let me answer a question that seems to never be answered, which is more vital to your weight loss success, what you eat or the activities you do to get rid of what you've ate.

If it comes down to calories in and calories out does it even matter? Doesn't that mean
they are equal then? The simple answer is no.

I am not sure what scientists used to figure it out, but a recent study I read said that losing weight was about 70% nutrition and 30% exercise.

I don't know why, but it makes common sense. Nutrition is more important, because besides it controlling your calories in. it also controls the calories out. It controls calories out because it is the fuel that you body will burn to do exercises in the first place.

The food you eat don't just give you calories, it gives you the energy to carry out daily activities you do without even noticing. It also affects the health of your skin, your eyes, and other vital organs on the outside of your body. So know even if you are unable to make it to the gym once or twice, eating healthy still matters.

Now the great mystery is over, back to that stomach. Ideally toning your stomach comes down to your muscles contrasting and contracting to build more muscles that give it that tone look.

Simple, right? Of course, but how do you get those muscles going in this directions. Sit-ups, crunches, literally anything that gets that mid-section squeezing those muscles together to tighten them.

My next email will tell you the exact tool I used to maximum my efforts without doing more sit-ups or more crunches. Intrigued? Well you'll have to look out for the next email I send out. I'm going for a walk, but I'll be in touch.

Subject: No more belly

Wouldn't that be nice? To be able to say that you have no more belly or extra mid-section. Trust me it feels great and it all starts with simple ab targeted exercise that can be done while you watch TV or listen to music.

Pilates-like exercises involving "hallowing out" your stomach can be done while you sit and start the contrasting needed for your muscles to build and start toning.

A lot of people are unaware, but balancing exercises require you to brace and contract your abs in order to stay upright, which help to tighten and build those muscles.

Many ab exercises can be done in one position and with little effort. If you're doing just a few of these exercises you're well on your way to getting rid of the one thing that makes you appear heavier. Now if you really want to maximize your results, I suggest you check out belts that stimulate this contrasting motion in your abs.

I've tried a few and the belt I've felt gave me the most work out with the least amount of hassle is The Flex Belt. It uses three pre-set pads made of gel to reach out to nerves that help the contrasting process in a natural relaxing way. It works several muscles at one time and I recommend it highly for those with bad backs that may not be able to do ab exercises the manual way at its max (which is quite okay when you use this tool).

Now with this tool and with manual efforts, you'll have a stomach to be proud of in no time, BUT I have to warn you, there is a way to use both the tool and manual exercise in combination with one more thing to multiple your efforts with no additional work.

Check it out for yourself: [affiliate link here]

In the next email I'll share with you in the next email how to multiple these efforts even more.

Subject: What this pro football player does for better abs

So the last email got a lot of people excited, which of course excites me. I'm wearing my Flex Belt as I write this email and I assure you it's in no way wearing me out. So now that you know that your manual efforts can be made even more powerful with The Flex Belt, I have to share with what NFL pro football player, Jerry Rice, does while he has on his Flex Belt.

Eat.

What??? I know you're wondering how the heck can you be eating and exercising, but the truth is Jerry Rice loves the Flex Belt and he does it with an additional activity that he knows won't interfere with it. He runs with it, he attends meetings with it (to include lunch meetings), and he recommends it to all his friends.

Can I tell you a secret? That's what initial got me remotely interested in trying the belt. If a national pro football player can use this belt and see results on top of the extreme athletic exercises he does, then I knew I was headed in the right direction.

So if you haven't already checked out this amazing belt do so here, [affiliate link here]. I'm taking mines off now as I finish up this email. My stomach feels like I just did 300 crunches. I think I've had enough ;-)

I have a meeting early in the morning, which will likely result in a likely upcoming schedule, which is why in the next email I'm going to share with you quick and simple dishes that will help you not only lose weight, but do so in a way that doesn't suck up your time.
Subject: Let's eat!

Don't you just love when you gather with the family at the big function and the head of the house yell, "Let's eat!?" It's almost as if they've said "On your mark, get set, go." And you've taken off to win a race you've been prepping for forever.

I won't lie to you, I absolutely love food. I mean love it and when I began my weight loss journey I feared I'd have to give up good tasting food in exchange for dull, dry, "healthy" dishes.

I could've been more wrong. With a little research I found amazing dishes that were simple and easy to cook (and I'm no chef). It started with a dish called Grilled Chicken Cutlets With Summer Succotash (less than 10 to be exact and less than 400 calories per serving)

Directions:
Place a grill pan over high heat. Season 4 thin chicken cutlets (about 1 pound total) with 1/4 teaspoon each salt and pepper. Grill until cooked through (about 3-4 minutes), turning once. Meanwhile, heat 1 tablespoon olive oil in a large skillet over medium-high.

Add in 1 cup frozen baby lima beans, thawed; 1/2 cup corn; and 1 pint grape tomatoes. Cook, tossing occasionally, until tomatoes burst (about 3-4 minutes). Stir in 1 tablespoon grated Parmesan and 1/2 cup fresh basil leaves, torn. Pair each portion with lemon wedges and a 100-calorie whole-wheat roll.

Now the above dish will be total new to a lot of you and that's okay, because in the next email I'll suggest a rice dish that will not only make your taste buds go wild, but it'll be a breeze for even those who seem to struggle to boil water.

If you can't wait until then, you can check out a recipe specifically for metabolism boosting dishes made just for those wanting to burn fat...and don't worry they too are quick and easy. You can find the recipes here, [your website here].

Ok I have to run out and get a few ingredients for dinner. Talk soon.

Subject: Carbs anyone?

Carbohydrates are super conversely, but like i mentioned before all food groups are important to accomplishing your weight loss goals. That's why i'm dedicating this next recipe to all you carb lovers that appreciate the great taste of rice.

Fried brown rice with edamame is a delicious dish that provides only 400 calories per servicing and give a variety of foods and spices to give it a unique taste any food lover can appreciate. Ingredients include a mixture of brown rice, eggs, reduced-sodium soy sauce, sriracha (garlic-chile sauce), coleslaw mix, edamame, cilantro, peanuts, salad greens, ginger-sesame vinaigrette.

Sounds yummy right?

Now i'm not sure about you, but i'm officially hungry. Talking about food always gets me hungry and when i want something good to eat that's quick and easy, i run to the internet to find it. Sadly i usually end up wasting time. Avoid making the same mistake by accessing this all-in-one resource for great, quick, fat burning recipes from [your website here].

Now i have a confession. I know we've been talking about perfecting our diets and foods and recipes that help make it all possible, but let's get real. Sometimes we tend to fall off our changing diets, what then? Well i'll tell you in the next email, so stay tuned.

Subject: You ever feel like a cheating on your diet?


Today I'm cheating.

No, not on a person, but on the change in my diet and guess what? That's okay.

While some weight loss gurus really forbid the cheat day, I think it can help people stay on track. It gives us something to look forward to, something like a reward.

Like all rewards though, it loses its effectiveness if given too often. You don't want
a cheat day every week. I'd suggest once month, maybe twice. I, however personally try to hold off for every 2 months. And no...I don't get mad when I fall short. I forgive myself and get back on track.

Now a cheat day doesn't mean to go totally crazy. Don't sit around and eat loads of junk food on a cheat day and neglect being active. You also don't have to cheat with every meal. Maybe you'll have a "not so healthy" breakfast and back on track with lunch, snacks, and dinner. Maybe you'll allow yourself a desert. Whatever your choice just be sure that it doesn't consume your day's intake.

I strongly suggests cheat days be planned around holidays if possible. This will help me avoid sneaking in an extra cheat day because "it's a holiday!"

Lastly, make sure you don't extend a cheat day into cheat days, or even worse, a cheat week! Be respectful of the progress you've made and will continue to make. And if push comes to shove, remember there are delicious simple meals that may feel like you're cheating, because they're so delicious. Check out the amazing recipes from [link to your website].

In the next email I'm going to show you how to make it through the holidays which seem to feature the meals with the most calories.

Subject: How holidays affect your weight


So, once the holiday dinner is finished and the dishes are cleared, then comes the guilt of consuming either a large amount of food or a high calorie intake of food (or both). Christmas seems to be the worse, because it's the time right before New Years where most people set their resolutions for next year. Sadly many of these resolutions don't go further than January.

The point however isn't not to make you feel bad, it's to make you aware that your end goal is always affected by your current actions and keeping this in mind before and during the holidays is what will keep you on a straight path to completing your weight loss goals.

Firstly, be clear about what you want for after the holiday is over. How would eating two plates affect your goal of losing 10 pounds the following month? How much will eating two plates and dessert set you back?

If you eat a bit too much or too many foods you know aren't good for you, forgive yourself and move forward. Maybe pass up the seconds or leftovers. Enjoy your meal more slowly so that you don't overeat. Substitute some side dishes with your own dishes that you know are better for you.

You don't have to totally neglect the holiday experience just to keep the holiday spirit up. Just keep in mind what you're eating and how it'll affect not only the future progress you'll make, but the progress you've already worked so hard to accomplish.

Okay, I'm done being hard on you and I'm off to the grocery store to pick up one thing and one thing only. It's a bean that Dr. Oz (yes the famous respected doctor that has his own show) suggests to those who are serious about weight loss. I'll share with you in the next email...I hope I can find it in stores.

Subject: Dr. Oz was right!

The last time I emailed, I was off to the store to get a bean that Dr. Oz raves about...the green coffee bean. Sadly, it was difficult to find in stores, so I hoped on line. I went to three stores and before leaving the third store a lady comes running after me yelling, "Wait!"
I won't lie, I was scared. The lady caught up to me huffing and puffing and asks me if I was looking for green coffee beans. I kindly confirmed her thoughts and she told me a little health shop I may have luck with. I thanked her and before I could continue my walk to my car, she asks if I'd like to see pictures of her.

Now this was getting weird. I didn't know this woman and yet she wanted to show me pictures of her. I think she noticed the confused look on my face and she starts to explain how she's been using green coffee beans for months and lost a total of 40 pounds. She should me the pictures in her phone and I have one word to describe them...wow!
This woman looked absolutely amazing. I congratulated her and continued to the health store she suggested. Sadly, they too were of no help. The clerk did however hand me a flyer with a site he claims many of their customers were getting the beans from. He also stated that since Dr. Oz has claimed green coffee beans as the miracle substance they couldn't' keep them in stock.

Understandable.

So today I got my green coffee beans and I already feel a difference. If you want to learn more about these powerful beans then visit [your site or some other source]. These powerful fat burning beans will make any diet and exercise regiment 10x more powerful.

So see what Dr. Oz is raving about. In the next email, I'm going to share with you something I struggled with heavily when I first began to lose weight and odds are you're the same.

So until next time...

Subject: Motivation and weight loss

When I first started to lose weight it became harder and harder to stay motivated. There were so many times where I asked myself, why I was depriving myself of foods I once loved and portions that seemed to tease me more than anything.

Even worse is I began to feel I'd never reach my weight loss goals. I was losing too slow and I felt cheated at times. All the time, hard work, and energy I put into losing weight and I only lost what felt like a few pounds.

I was hurt and disappointed with my body. I wanted to turn against it.

You ever feel this way? Would you like to avoid feeling this way in the future?

From my experience the best way to stay motivated is by reading and seeing success stories from others on their journeys. I'm not sure why, but there is something very powerful about hearing about success from someone who was in the same position as you.

It makes it seem...possible, which is the opposite of how I was feeling on days were I couldn't get motivated and felt like giving up. It's nice to know you aren't alone in the struggle to lose weight, which is why I subscribe to so some weight loss blogs to remained not only informed, but motivated.

Which leads me to a confession...the reason why I write you these emails. I know how hard it can be to lose weight and I understand that it's not as simple as exercising and eating the right amounts of foods and the right combinations of those foods.

Though hard, losing weight is more than possible and it's important you remember that. That's why it's important to track your progression and know that you are making a difference in not only your weight, but overall health.

The next email I'm totally spilling the beans on how to effectively track your weight loss so be prepared.

Subject: How often do you check your results?

I know most of us hate standing on a scale, but numbers don't lie. The scale tracks how much weight you've lost, but not how many inches. It also doesn't tell you how much muscles you've gained. Sadly the scale won't tell you how much better your pants fit you. Nope, sadly the scale doesn't do or show these things, so that's why it's important to know how to track your progress yourself.

I suggest you get a pair of pants, possible a complete outfit that so you can feel the progress. Where are those jeans you haven't wore since high school? Use them to measure your progress. Maybe this week you can't get it past your knees, maybe in a few months you can get them past your knees and to your thighs...see how this works?

To track your progress use a tape measure and a mirror. Take pictures and log in inches on the particular date they exist. I know it sounds weird, but not only can you feel the change, but you'll be able to see the change, which in turn keeps you motivated to stay on track, lose more weight and ultimately maintain that lost.

Subject: 7 things you should know about losing weight

I talk a lot about the different aspects of weight loss. We've discussed exercising, tools to help increase the impact of those exercises, eating healthy, and the mindset that can make or break you. So today I'm going to share more randomly. If I had to pinpoint 7 things that everyone know matter their reason for wanting to lose weight, no matter the resources they have access to, no matter their gender, activity level, ANYTHING, the following would be it.

1. Drink water. Drinking water cleans out toxins in your body, serves as a natural way to suppress your appetite, and reduces bloating.
   
   
2. Track your progress. Know the numbers of your weight and measurements and note them over a period of time to properly track your progress.
   
   
3. Talk to a doctor or other medical professional. Someone with the medical knowledge and training so many of us lack can be used as leverage in completing your weight loss goals. A medical professional may also catch patterns and signs of issues that may cause you to lose weight in a way that does damage to your body.
   
   
4. Stretch. Give your body the flexibility to properly stay active. A lot of us don't like to exercise because it hurts. Learning how to properly stretch and prepare for a work out will reduce pain and injuries.
   
   
5. Lose slow and steady versus fast. You didn't just wake up with additional weight (though it sometimes seems that way), so know that it'll take time to lose and properly keep off that weight.
   
   
6. Know that muscle weighs more. If you're not losing weight but you feel yourself slimming, know that it could be because you're starting to gain muscles, which is tighter than fat, but it does weigh more.
   
   
7. Include cardio exercises. Walking, jogging, running, anything that raises your heart rate for a sustained amount of time is crucial to your weight loss success.

So keep these 7 things in mind no matter what the weight loss goal and you'll be way on your way to making it happen.

Subjects: Supplements

So many of us seek short cuts to losing weight and the truth is, there are none.

However there are tools and resources that will aid to what we have already been told and proven to work, such as good old exercising and dieting.

Supplements or diet pills have been an over-used and abused resource for decades. If you're going to use supplements, you'll want to know which ones serve to be of more use than others.

The idea supplement has of course been tested...not on lab rats, but real people, with real weight loss issues. The other factor to take into consideration is the amount of man-made substance in the supplement. In other words it this 100% natural in its ingredients or all manufactured.

You'll also want to consider if it is said to burn fat or prevent the build up in the first place. Preferably you want to look for supplements that prevent build up so that the work you've already put into losing weight continues and you're not simply depending on a supplement to do the work for you (which will not happen).

Now I don't talk too much about diet pills, because with all the pills on the market it's hard to weed the good ones using the above criteria, but don't worry I've made your job a bit easier, because I'm suggesting you start with supplements with Garcinia Cambongia. It helps you to control your appetite, it's natural, and it prevents fatty build up.

To learn more about Garcinia Cambongia you'll want visit [your affiliate link here] and see just how powerful this all natural supplement is.

Gathering and Building the Email List
As important as it is to be able to manage subscribers and effectively send email, it does little good if there's no one to send to. Below are just a few ways successful merchants have built their lists in the past. Merchants should remember that there are not set rules for building their lists as long as it remains ethical and effective. With proper testing and analyzing, merchants can easily find creative and effective ways to build their lists that are unique to their company and brand.

Put sign up forms on site and give an incentive. Incentives are what subscribers get for signing up and confirming their request. Incentives can be anything as simple as updates or as rewarding as subscriber only discounts, videos, tips, eBooks, software, etc.

Email swaps involve two parties that agree to mail each other's lists on behalf of the other. Ideally each party should have a similar audience with a similar open and/or click through rate. Email swaps should serve as a win-win transaction for all parties involved.

Purchase solo ads or sponsored emails in order to expand brand awareness to targeted subscribers of others. It's the fastest way to build a targeted list, because a small investment can get a new brand, product, and/or service to those who are most likely to respond based on their interests.

Being a guest blogger not only invites new subscribers to join new email lists, but it also gives the merchant a chance to build themselves as an authority figure in their market.

Guest Podcasting allows a merchant to become more real in the eyes of current and future customers, while still represent themselves and/or their brand. It also serves as a great way to build authority between listeners.

Start a blog and control content shared on the site and strategically place the opt in forms used to build the subscriber list within the site. Popular tools can be used in combinations with these opt in forms to increase the amount of people who subscribe.

Webinars, tele-seminars, and other virtual live trainings can serve as a great platform for both collecting new subscribers and as incentives for those contemplating joining. Much like guest blogging and podcasting, virtual live trainings help build the authority needed for growth of any merchant and brand.

Pay-per-lead marketing allows a merchant to pay others who are experienced to do the hard work of finding effective ways of marketing and building a subscriber list, which if left to do alone may result in a merchant possibly wasting time and money.

Ask subscribers to share with others and give your lists a viral chance of growth. Include social media tools within emails and at the end of emails simply ask readers to share by forwarding to friends that may be interested. Making emails go viral becomes easier when a merchant simply asks for the help of those who already read and trust them.

Tease on blogs, sites, or social media profiles. Give readers a sneak peak of what they can expect once they sign up and invite them to do so.

Run a contest or raffle and open to subscribers only so that those interested must subscribe to participate.

No matter how a merchant builds their list, following set rules made in play for merchants who decide to use email marketing must be followed to ensure full compliance. Each country may have its own laws and regulations for sending commercial e-mail and it may be difficult to stay updated with them all. It is highly recommended all merchants follow CAN-SPAM Act (established by Unites States) at a minimum level.

The United States CAN-SPAM Act implies that marketers:

1. Don't use false or misleading header information
2. Don't use false or misleading subject line
3. Treat the message as a separate advertisement
4. Tell the recipients sender identification and location
5. Inform the users how to unsubscribe from the email alerts
6. Honor opted out users and don not send them any emails thereafter

By complying to rules and regulations, you can ensure that you can send commercial e-mails to customers without any complaints, law suits, and overall unsatisfied readers.

Blacklist and Spam
Emails can be blacklisted otherwise known as being put as a list that includes commonly known to be associated with malicious activity and are blocked from being sent. Blacklists contain lists of domains URLs, email addresses, and IP addresses. Sadly, there may be legit email addresses, domains, and IP addresses that the provider has entered into blacklist. The quickies way to land on the blacklist is to disobey spam compliance policies and be reported to be spam by multiple recipients.

Spam is considered an email which sent to a user who has not opted-in or given permission to the sender. There are times where the subscriber will have opted-in or given permission, but due to poor communication on behalf of the sender, they have forgotten. That's why it is crucial the merchant stay constant with their communication, use a double opt-in option, and only give content that is related to what the subscriber initially signed up to receive.

If a merchant is disappointed in the results of their email marketing efforts, consider this:

➢ About 30% of email addresses change each year. A merchant could is likely to have a subscriber base full of email addresses that are no longer being accessed.

➢ Some people will not double opt in. The extra step taken to ensure that all compliances are met can sometimes work against the merchant. There are many that subscribe to an email lists and never open and take action on the first email to confirm their request.

➢ Too much focus on sustaining and not enough on build. Many merchants make the mistake of worrying about who is leaving and not enough focus on ensuring new blood enters the list. There will always be people who lose interests in either the emails being sent or simply the subject of the emails, but there are always more people have not had the pleasure of accessing the information a merchant shares via their lists and those people should not be neglected.

Conclusion

Email marketing can be a wonderful and affordable way for any merchant to effective stay connected and engaged with past and future customers. Keeping in mind all this guide details along with the in-depth examples, will ensure a healthy start to profiting and progressing using email marketing.

Please read

The images used in the above posts are copyrighted by their respective owners. The entire text is copyrighted by us. Please donot reproduce or include any parts of it on your website, blog, ebook or elsewhere without prior permission.

Lastly, I love writing such guides and if the response is good, I will make an earnest effort to be regular with such guides for my fellow warriors.

I would be happy to answer any questions that you guys may have regarding this.

Cheers,
WPMint