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Your target audience?

by omer123
6 replies
The ability of a marketer to analyze his target audience and providing them with the right products and services that fulfill his target audience's needs and wants makes his a successful marketer in the long term.

This is obviously the key to success in marketing. But what if you find some best selling products in another sub category in that niche?

For example if you have an email list in health and fitness niche and you made that list initially from promoting a bodybuilding product. Now that you have made that list what if you promote products related to yoga and pilates?
#audience #target
  • Profile picture of the author Lucian Lada
    Originally Posted by omer123 View Post

    For example if you have an email list in health and fitness niche and you made that list initially from promoting a bodybuilding product. Now that you have made that list what if you promote products related to yoga and pilates?
    In your example, you risk coming across as a marketer who's only after profit. If you really care about your email list, you'll treat them nicely and recommend only relevant products.

    Someone who's into bodybuilding will probably laugh just thinking about yoga/pilates. They are two very different target demographics, not to mention that generally speaking, men are into bodybuilding and women into yoga/pilates.

    So to answer your question: I don't care about how well one product is selling - I care about how relevant it is to my prospects.
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  • Profile picture of the author onehalf
    Identify your market right from the start, then create a marketing plan that will make them buy your products or services.
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  • Profile picture of the author felisitie
    I think if you can relate your yoga and pirates offers to health and fitness and how these can benefit them in relation to their health and fitness, i do not see why not!
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  • Profile picture of the author ishboo
    omer123,

    Here's my opinion...

    If it fails almost nobody will remember.

    Why?

    Most won't opt-out of your list.

    If people do opt-out of your list, and to be HONEST, people should be opting out of your list with EVERY EMAIL YOU SEND ANYWAY, then no worries. They would be mad at you for promoting things anyway.

    What you are promoting is not too far out of the interest of people.

    Here's how I would
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    • Profile picture of the author ishboo
      Originally Posted by ishboo View Post

      omer123,

      Here's my opinion...

      If it fails almost nobody will remember.

      Why?

      Most won't opt-out of your list.

      If people do opt-out of your list, and to be HONEST, people should be opting out of your list with EVERY EMAIL YOU SEND ANYWAY, then no worries. They would be mad at you for promoting things anyway.

      What you are promoting is not too far out of the interest of people.

      Here's how I would
      This message posted by accident.

      But here's what I'd do...

      Write a series of email promoting the new niche product.

      Then create a squeeze page.

      Then create an email blast offering people who may be interested to find out more at the squeeze page your setup for the offer.

      This gives you a segmented list based on topical interest.

      Problem solved.

      But again, people will opt out no matter what. So don't sweat it when some do anyway.

      You'll make more money from segmenting your lists and offers into various niched squeeze pages than you will if you make no offer for that niche at all.

      Never underestimate the power of your relationship with the list either.

      Internet marketing and Self-Help aren't the same either, but some people in IM would be highly interested in the "Think & Grow Rich" type offers as well as the IM stuff.

      Some IMers are not into Eaby and some are.

      Some are not into Offline Marketing and some are.

      You never know until you start making them the offer using the list segmentation process I told you to follow above.
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  • Profile picture of the author Rhadoo7
    Originally Posted by omer123 View Post

    For example if you have an email list in health and fitness niche and you made that list initially from promoting a bodybuilding product. Now that you have made that list what if you promote products related to yoga and pilates?
    Well....it depends on the type of people in your list. For example if you have a list of "meatheads"...people only interested in gaining muscle and getting as BIG as possible, you can't present them a Zumba or Pilates guide

    But if you have a list of mostly women that were interested in losing weight and eating healthy, they will be interested in Pilates and Yoga as well. On the other hand, these women will not be interested into "getting swole"
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