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Best Tools for Cold Emailing

by ultralast
13 replies
Based on the advice I got from another post, I am now planning to try cold emailing. For this I need a few tools and would like to get some advice!

I should preface this by saying that we are a startup on a tight budget! Cost matters.

We will be targeting smaller businesses with revenue between $100,000 and $1,000,000 who have been in business 2 to 10 years.

1. What email software do you recommend? We are looking to send out about 30 or so automated emails per day to businesses on our list. We'll also of course need it to perform automated follow up emails.

2. How do we go about building a list large enough to make an impact? I am thinking purchasing a list is best here because there's no way that I know to easily determine if they meet our criteria just by hunting. But I really have no idea!

3. What CRM should we be using? We're on a budget so something like HubSpot looks appealing. Can anyone vouch for this or any other CRM?
#cold #emailing #tools
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  • Profile picture of the author Christyjohnson Johnson
    If you looking for collecting the leads always i recommend the top network
    Aweber, getresponse
    If you have email list in your hand then try "mailzingo" for bulk email marketing.



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  • Profile picture of the author Webdaadi
    6 Best Cold Emailing

    Close.io
    reply.io
    persistiq.com
    Sendbloom.com
    Outreach.io
    Mailshake.com
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  • Profile picture of the author ProducerK
    I feel as though if your going the b2b route, you should use a self hosted program.
    Mailing to businesses is naturally going to generate more complainers then mailing to the top level domains, therefore your going to want a system that can take a little more "heat" then what you would find at an esp level provider.
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  • Profile picture of the author spartan14
    I get good results with sendlane its great and its also an autoresponder .
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    • Profile picture of the author ultralast
      i certainly like sendlane's price. Can you tell me if it's possible to personalize individual contact's emails without effecting other contacts' emails in the campaign?
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  • Profile picture of the author ultralast
    I'm a bit overwhelmed with the number of options out there. A few names do keep popping up so that'll help narrow down a bit.
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  • Profile picture of the author cynthiaSEL
    Originally Posted by ultralast View Post

    We are looking to send out about 30 or so automated emails per day to businesses on our list.
    Cold emailing 30 emails per day to each business? That's spam.

    On the other hand, if you mean sending just 30 because you're just starting? You might be better off cold-calling the old fashioned way. As in pick up the phone, call to learn from real people what they're interested in about your approach. If you've got useful stuff, you'd get better practice with local businesses near you for your first few customers. Then apply what you learn for future business clients into your email stuff.
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    • Profile picture of the author ProducerK
      As usual, there are far too many people on here who do not understand or know the laws around spam.

      First and foremost, the Can Spam Act of 2003 does not apply to B2B type of communication. Soliciting businesses over email to sell or pitch business services is completely legal.

      The CanSpam act is more focused around B2C mailing, which is your typical selling a product or service to a individual person.

      Sending 30 emails a day to businesses, pending you are sending mail to them from another business and selling business services, is perfectly legal and not spam whatsoever.

      Furthermore, sending that low volume of email wont cause you any issues at all. I hope this helps.

      Originally Posted by cynthiaSEL View Post

      Cold emailing 30 emails per day to each business? That's spam.

      On the other hand, if you mean sending just 30 because you're just starting? You might be better off cold-calling the old fashioned way. As in pick up the phone, call to learn from real people what they're interested in about your approach. If you've got useful stuff, you'd get better practice with local businesses near you for your first few customers. Then apply what you learn for future business clients into your email stuff.
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      EMAIL & SMS MARKETING | DATA & LEADS SALES | SYSTEMS SETUP | EXPERT CONSULTING
      LeadsPlusData.Com | PM For Skype, Telegram, Signal, WhatsApp, And More....
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      • Profile picture of the author Redspan
        I've done a little research and can see evidence that supports what you say about B2B cold emails, making them honest, providing an unsubscribe link etc.

        But I've look at a few tools like Hubspot, Benchmark, Mailchimp etc and if you import a list (with the intention of emailing just the once) they want you to give assurance that you have the permission of all the people on the list to add them, which of course you don't, if it's cold email.
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  • Profile picture of the author GrowthMonger
    You should either go for Aweber or GetResponse, those are the 2 topdogs in the industry and they are very affordable.
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  • Profile picture of the author thahzin
    benchmark is one option, It provides a free life plan for a 2000 subscribers and 14,000 emails a month. Have a video email option and inbox checker. But cons are limited customer support and as you have unlimited contact they have to come from benchmark sign up form, not uploaded from any crm software or other sources
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  • Profile picture of the author Helena Ricks
    Lost of marketing automation tools available for email marketing.
    But for cold email marketing use good tool is Mautik.
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  • Profile picture of the author Katie Watters
    1) I would recommend using a software that allows importing purchased email lists. ESPs such as MailChimp or AWeber don't allow these types of list. (Check out Clickback MAIL for sending).
    2) Purchasing an email list is an investment but a smart one. There are many reputable data providers out there that can help nail down your target audience and provide you with a target email list.
    3) If you're on a budget - there are many free CRMs out there. I personally don't use HubSpot's CRM but I do use their Marketing Automation and have no complaints!
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