How many times should I email a purchased list?

As far as my experience goes it's better to build a list than buying one, just saying....

I do this for a living.

If you are inboxing, then start out by mailing them 2-3 times per week.

There is a limit that users will take getting nothing but offers in their in-box.

If you are hitting the spam folder, there is really no limit and you need to be much much more aggressive to make a decent ROI.

I've been buying data for over 16 years.

Those that tell you that you should never do it, probably read it somewhere and now preach it as if it's the truth or didn't know what they were doing and it didn't work out for them.

There is so much money that you can make purchasing data that it's insane. Everyone that I know that is in the business and know what they are doing, for the most part, generate 6-7 figures.

However, it's not for everyone and for many depending on what they will be promoting, it may be better to build an opt-in list.

There really are no set rules. What you are proposing is fine.

What you really want to do is watch your stats. If you are getting 1% opens that's bad. But is it the data, subject line or a deliverability problem. So it's all a judgment call. At the same time, if all your stats are good then just keep sending it.

The real key, however, is to always be collecting your opens / clickers, segmenting and removing unresponsive users.

I've been emailing from an autoresponder for 15 years to my own captured leads only.

I always send an email out to non openers the next day and the day after and this always generates income as much as 50% of the original email and maybe 20% for the third email.

As for the 'opened but didn't buy' segment...you may have noticed one or two big name marketers are sending out an 'I know what you did' email.

Says 'you went to look but didn't buy so here's another chance...(or 'did I not explain correctly')

In my 'regular repeat customer scenario' it took me quite a few years to understand that even loyal fans are busy sometimes, or just put an email aside for 'later'

I hope that helps

By segmenting, I was referring to the type of offer you sent.

I heavily promote PPL offers, so I segment my opens/clicks by the type of PPL offer sent.

As far as when to stop mailing a specific batch of data, as I said before you need to watch your stats.

Hmm ok.

So I assume naturally that the bulk of my conversions I make will be in the first email / sending the follow up right?

If I don't segment the openers and clickers as you say, how much could I be leaving on the table?

I get that might be hard to say as it can vary but is it like 80% of the income or more like 20%. I have no clue so to get a ballpark figure would be enourmously helpful.

i've learned more in this thread on mailing than i have in the past 3 months - very very interesting, thanks a lot!

You are asking for statistics that no average really exists. There is good data and there is poor data and they are going to perform differently.

I segment by the offer for using that data in the future. If I test an offer using opens / clickers and it doesn't perform to my satisfaction, I can test the segmented data which is more targeted.

first thing you need to do is start to collect Openers, Clickers, Subscribers
for example if you send 1K per day, just forget that 1k at least for a week, and start collecting openers, clickers and subscribers after a month you should send to these clickers, openers and subscribers your best offers, then start again sending to non clickers, non openers and non subscribers to collect more and keep doing this
one last thing, don't you ever send an offer over and over again to the same emails, and honor the unsubscribers

I would not personally buy a list,
But as you have it then i truly believe
emailing them every day or 2 is fine as
long as your giving lots of value.

Try communicating with them by asking
question on what they want and have few
bullet points n what you can offer.

Build the trust between you and your list.

Get them to know you, like you and trust you.

Im no expert in emailing, but 1 thing is for sure
that the more value you give to them free then
the more likely they will like you.
The more results they get with your help the trust
will build up.

and when the like and trust is there then you have a list that will want more from you...

mmmMMMmMm....Well, I think it just depends how great of a relationship you have with your email list. If its brand new, take it easy - you don't want to scare anyone off or come off too aggressive.

So shoot like 2-3 broadcast emails a week

If its been a while and your open rates sit at 21% or better, send 3-5 a week.

Happy Marketing :-)

There is no rule of how many times or so to email the list it all depends on the relationshiåp you have.

But as I said earlier in my experience purchased lists are crap since they are not permission based.

It depends

After the initial mailing, I would segment/separate out open/no-click and click/no-buy for different treatment.

> No-opens. There are lots of reasons you might not be getting opens. Repeat with different headlines for 30-60 days.

> Open, no click. Repeat mailings with different angles on the offer.

> Click, no buy. Try different angles, FAQ, etc. Try what Ryan (ASK) Levesque calls the "Do You Hate Me" survey, which essentially asks why they didn't buy.

I think you may be wrong about getting most of the response on the first contact. Repeated exposure builds familiarity. Many product launches report half or more of the sales come on the last day. That's why you see so many sequences with 12 hours left, six hours left, one hour left...

Hi, you must build your own list, if you buy a list you will end up on the blacklist of the courier services (reason: spam) and you will also be banned from your autoreponder(sorry for my english i am french).

Hi
You can purchase any time but my suggestion consider as per niche base mail and have to audience targeted.

Where can you buy reliable subs?

First, you shouldn't be buying a list...

If you are paying someone a fee and they are giving you email address in return, then you will be sending out spam because they did not opt-in to your list!

If you buy solo ads, that's ok, because you are indeed paying someone to mail their list that you link then goes to your opt-in page to build your list then you have permission to mail these people.

Don't be stupid bro, if you mail these people and you get complaints you can get your name blacklisted and you internet shut down! And if you try and get internet elsewhere, the new internet provider will have you listed as a blacklisted user so you won't get service.

Next, you should be mailing a list to just try and sell them something if they don't know you. 9 times out of 10 they won't buy from you because they don't know who the hell you are.

Build your list the right way!

Now as far as mailing a list goes...

Nowadays if you don't mail your list every day they forget about you quickly.

And you shouldn't be just sending out promos day in and day out. At least once a week they should be getting valuable content that will help them achieve something related to your niche or topic you are promoting.

So if you are sending out a promotion campaign on let say..."A Product On How To Build A List", then you should have a blog post/article, showing them one element of building a list or some other form of content to show them you are trying to help them and you not just out to get their money!

And last YOU SHOULD BE TRYING TO BUILD A RELATIONSHIP with your list. Statistics show that it takes 7 or more emails of bonding before you list even trust you enough to buy from you. If they don't know who the hell you are you are just bombarding them with promos, then they will unsubscribe!

It's important to test email frequency because what's optimal for you may not be what's best for another cold email campaign.

For us at Clickback, we find emailing segments of our cold list once every 30 days is the most optimal; we receive high deliverability, open rate and conversion rate. Emailing more frequently drops our conversion rate.

Again, I'd test for your list to see what works.