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Free Offer Vs Promoting The Product

by Listbuilder1
8 replies
Hi. Just curious as I know there is multiple ways to build your list. I am interested in how you guys would do it. I'm not decided on which would be the best way to do.

- Offering a freebie to get them onto your list then send them emails or even promoting products in your freebie (ebook) or whatever.

- Straight up promoting a product. Such as (Hey, check out my free video on why the keto diet is not good for you). They opt in to watch the video and you straight away send them to a product they must purchase.


What do you guys find the most effective?

Thanks
Michael
#free #offer #product #promoting
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  • Profile picture of the author Kent Hopkins
    It has been my experience that promoting a free offer / lead magnet to get them on the list with no affiliate links works best. What we do is offer valuable content which warms them up to an idea and tell them how to solve the problem with out our product.

    Then we shed the light on what is another solution which is our product. That way the reader / viewer / listener does not feel hard sold and they have a way to do it with or without your product. I believe this instills a sense of trust. That is my opinion anyway.

    I have tested many different method and variations and this is what has done best for us. Hope that helps.

    Kent
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    • Profile picture of the author Listbuilder1
      Originally Posted by Kent Hopkins View Post

      It has been my experience that promoting a free offer / lead magnet to get them on the list with no affiliate links works best. What we do is offer valuable content which warms them up to an idea and tell them how to solve the problem with out our product.

      Then we shed the light on what is another solution which is our product. That way the reader / viewer / listener does not feel hard sold and they have a way to do it with or without your product. I believe this instills a sense of trust. That is my opinion anyway.

      I have tested many different method and variations and this is what has done best for us. Hope that helps.

      Kent
      I have mine currently built around this model. I was just curious to see if other people did it the other way around.

      Thanks Kent.
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  • Profile picture of the author YourGoToWriter
    Giving away something with value for free really works in building a responsive email list. The trick here is finding that freebie that people will take notice of.

    Leah
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  • Profile picture of the author R0b328
    I would say to try both and go with whichever works best for you. I know of 2 big name affiliate marketers who both believe in never giving anything away for free and they do very well. Then again I also know one person who uses freebies as his top of the funnel.

    Giving away free content may work better, but again you'll never know unless you try both and stick with the one that gives you the best results!
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  • Profile picture of the author ProducerK
    In my method, every single email that is going out to someone is trying to sell and monetize them.
    I have never been a fan of "building a relationship" with my list. My ultimate goal is to take the people I am mailing's money. That said, I dont sell bullshit or crap stuff to them, but at the end of the day, this is about monetization, not feel good stuff with your list.
    Many people on this forum will disagree with me and this method, but for me, it all comes down to brass tax, nothing more, nothing less.
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  • Profile picture of the author YourGoToWriter
    You can't go wrong with free trials if you're still trying to build relationships with your prospects. Just make sure that you limit the "freebies" you're offering and that you use the trial period to make them understand how much easier their lives would become with your product. Then, let them see how much inconvenient it would be if they turn down your offer, especially when they've already tried it. -Micah
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  • Profile picture of the author ryanbiddulph
    Share helpful content through:

    - blog posts
    - videos
    - podcasts
    - guest posts

    Folks who dig your free content sign up for your list to ensure they get your free content delivered to your inbox.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author ctrlaltdelete
    Oh! I had a small friendly chat about this weeks ago with a marketing freelancer I hired. We both agreed that giving freebies and then promoting the product does the trick more often than not. Freebies can be quite the investment on our part, but they're effective. They're like free tastes at the supermarket. Though a lot of people won't be buying it right then and there, it makes for a great introduction to the product.

    Besides, who doesn't love free stuff?
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