Controversy over the concept of "engagement" and sender reputation
by
Hi Folks
Many assume that the engagement rate includes the open rate, click-through rate, reply rate, and mark the message as non-spam.
For me, I'm skeptical that open rate and click-through rate are among the engagements that ISPs take into consideration when building a sender's reputation.
My evidence for this is what Google indicated in its Sender Best Practices Guide.
Google stated this.
https://ggle.io/6J0Z
Therefore, I am sure that Google does not take the open rate into account to determine the sender's reputation.
I do not have sufficient experience to determine the accuracy of this. Still, I do not think that the official statement from Google requires expertise to determine whether it is true or false.
I don't know if Hotmail and Yahoo are like Gmail. But it seems that these large companies are similar to each other.
What do you think? Do you think that the open rate is an important element in building reputation and improving deliverability?
Many assume that the engagement rate includes the open rate, click-through rate, reply rate, and mark the message as non-spam.
For me, I'm skeptical that open rate and click-through rate are among the engagements that ISPs take into consideration when building a sender's reputation.
My evidence for this is what Google indicated in its Sender Best Practices Guide.
Google stated this.
| Open rate Google does not explicitly track open rates. Google is not able to verify the accuracy of open rates reported by third parties. Low open rates may not be an accurate indicator of deliverability or spam classification issues |
Therefore, I am sure that Google does not take the open rate into account to determine the sender's reputation.
I do not have sufficient experience to determine the accuracy of this. Still, I do not think that the official statement from Google requires expertise to determine whether it is true or false.
I don't know if Hotmail and Yahoo are like Gmail. But it seems that these large companies are similar to each other.
What do you think? Do you think that the open rate is an important element in building reputation and improving deliverability?
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