List building case study......bizarre results!

I believe there are several different reasons to have a list.

Some lists you'll want to nurture - they're more about building that lasting relationship. So, you probably don't want to send them product offers daily.

Other lists, probably like your fitness list...you can hit people every day with products...just do it in an engaging way...and when they're done with you...they can just unsubscribe...because you have more right behind them.

http://www.warriorforum.com/main-int...bscribers.html

did a simple search of the forum and found this

The simple truth of the matter is: both methods work.

It just depends on mastering a method and not write it off if you do'nt see results immediately.

I don't however believe in waiting to send out offers for some time. I've seen people recommending here to send out offers only after 10 days. How will you make money that way i wonder?

Anyways i find what works best is a combination of the two, promoting offers regularly but not doing it an obvious way. (= offer value at the same time).

But as i said, people are succesful with both methods...

I noticed that it helps to send out content once everyday so that people reading your reports don't forget about that they subscribed to your list.

I agree that sending your list something everyday is a great way to stay on top of mind. That doesn't mean that you have to send an offer everyday...but some people do. And some lists will respond to that.

Other lists want fewer emails, but I can tell you this for sure...if you don't send any emails or offers you definitely won't make any money

People believe the best time to promote offers to their list is right after they subscribed to you.. I think it is, and it can less around 2-5 days or a week after.. Since they can be considers as a fresh list..

It doesn't mean you can't get profits from your old list. For me, relationship building is just one thing to maintain your list. Other factors such as how you brand yourself to them, promoting a very related offers, etc..

LOL. Who respects him? His mother?

Beware of these people, Rossle. There are many self-proclaimed gurus around here. Really, there are people who write on their websites how great their are - they don't even ask others to sing their praises!

As for whether it works or not... as Alexa pointed out: different strokes for different folks.

Some groups of people respond well to receiving offers day in day out, but they are the kind of people who look for deals and bonuses, the ones that saving even $1 is a big deal. They are not good clients in the long-term because a) they're easily influenced to buy from other people who send better offers; b) they probably won't stay long enough to buy your subsequent products, which is where most money is made.

Anyway, to say that relationship building is crap means they have no real understanding of marketing. They all think they do, but they don't. If they did, they would at least acknowledge that relationship building can work incredibly well for some people, and not so much for others. But they call it "crap", which is what they should be called, IMNSHO.

I know the feeling. Most of us have been there.

However, for someone to give you a good answer, we would need to see the emails. I know it sounds easy to build a relationship with your readers, but it's not. It's much easier to send offers and see your subscribers as email addresses, than seeing them as humans, trying to connect with them and build a relationship.

Also, you say it was a "stone cold" email list you emailed after 300 days. Relationships aren't build that way. You need to talk to them immediately and then the next day or so, and continue doing it. If you email them after 300 days, no wonder relationship emails don't work. Most people won't remember you. I could go on and on why this doesn't work, and what does, but I feel like people aren't interested.

You also mention you made $1 per subscriber. How do you know that figure is accurate? Maybe you have a list of 500 people, and 10 people bought a $50 product. In theory, that works out at $1 per sub, but it's not statistically significant. You need a much larger sample size to say accurately that this is true. Plus, this figures are calculated per month, not per list. Maybe next time you email them you only make $0.30 per subscriber. All of a sudden, it's not that impressive, is it?

I've heard people talking like this, too.

I'm far from convinced that they're "respected" by anyone who's actually making a living online (by doing anything other than selling IM-related products/services to beginning marketers who aren't making a living at all).

Pretty reliable and consistent observation and experience, over many years, have lead me not to bother having any respect for people who use the word "blast", in this kind of context. Typically, they tend not to know what they're talking about at all, in my opinion, and they're usually teaching baseless techniques that contribute to this activity's high overall fail-rates: http://www.warriorforum.com/main-int...ml#post8661178

I've seen all these people who send daily/twice-daily email come and go, over the years, from this forum. And I've seen the people teaching them to do it, as well, and heard all the complaints about the "coaching services" they're promoting here (typically by spamming them through the forum's PM system, because that's their mentality - it's all about "blasting" and making it a "numbers game". They might earn something from it - though nothing like what you'd imagine - but their students generally don't, because it's a very low-probability technique.

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If you condition your subscribers to only expect free stuff from you, there's little chance that the majority of them are going to want to actually buy anything from you. That's really the simplicity of it.