#roas

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    CPAs, CPMs, AOVs, ROAS... and the state of Facebook Ads

    Mark Pescetti
    Mark Pescetti
    Profile picture of Mark Pescetti
    Mark Pescetti
    Posts: Threads: Thanks: Account age: less than a second
    in Ad Networks

    I have a lot of clients and partners run ads on Facebook. In the last 6 weeks... It's been chaos. Ad costs (CPAs/CPMs) are way too high, which makes ROAS ... [read more]