LinkedIn officially rolls out polls option

Last month I wrote that LinkedIn was testing its own polls feature, and is now officially launching the new feature.



LinkedIn Polls work pretty much the same as with other platforms - users select the "create poll" option within the post composer, type in the questions, and enter up to four responses. Users will then choose the poll duration from anywhere between 24 hours to two weeks, perhaps add notes, and then publish to the feed. And just like with other platforms, users can track poll results in real-time, letting poll creators view whoever voted in, and which option they cast their vote for.

Once the poll timeline has lapsed, users can access full response data with instant insights, which gives the creator insights for better LinkedIn content in the future. And because it's LinkedIn, polls have more business value than the casual polls on Twitter or Facebook.

Chime in.