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Here are the video specifications, tools, and fundamental Reels features that any creator may use as a reference or learning aid while making Instagram Reels.

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And ... [read more]

It's another season of the NBA, and fans couldn't be more excited to watch games and engage in basketball chatter, debating whether Golden State has a chance of repeating a ... [read more]

Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]

Since music is a significant cultural force, it may also serve as a prominent platform for communities, trends, memes, and other forms of participation. Since Twitter is a crucial venue ... [read more]

You want to create a marketing strategy for TikTok that works. The app is expected to have 1.5 billion users this year and is expected to take up an increasing ... [read more]

Your business will appear better when your emails look decent. And it could result in more individuals actually reading your emails, believing in your company, and taking action on the ... [read more]

Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your team have ever dreamed about. Sadly, ... [read more]

Good content is still key to a successful website. But what makes good content? That's the million-dollar question, right? Higher Google Rankings = More Traffic You can rank well with ... [read more]

Social managers are continuously looking for ways to improve their paid social media advertising strategy, and this infographic will help get them started. But first, a quick summary: Determine your ... [read more]

This infographic lays out the value of keeping track of the latest online store trends, so you can get a benchmark as to how your business is placed, as well ... [read more]

SEO can sometimes get technical and complex, but we all know it's still very critical to digital marketing because despite the rise of social media and other forms of digital ... [read more]

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide ... [read more]

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to ... [read more]

The Merriam-Webster Dictionary defines social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, ... [read more]

Lately, lots of websites have been dealing with fluctuating search referral traffic, as Google continues to refine and improve its SERP rankings based on whatever they believe will provide the ... [read more]

Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, ... [read more]

There are tons of tools and apps we digital marketers use everyday, from social listening tools, to analytics tools, and of course the usual plethora of social media apps. And ... [read more]

Are you an SMB and trying to find ways to expand? Here's an infographic that has some quick tips to earn customer loyalty. A quick summary: People love to love ... [read more]

Are you tracking the right social platform metrics for your business goals? As we all know, you should start tracking important metrics across each of the major social networks so ... [read more]

Twitter has been one of the key companion platforms for TV shows, with approximately 6 TV show-related weets sent every single second in the app. Twitter explains: "With more network ... [read more]

With 2020 almost over, here's an infographic on the visual trends likely to stand out in 2021 and beyond.

If you're an online startup SMB, and you want to get started with creating your first ecommerce sales page, or you simply want to improve, here's an infographic that shows ... [read more]

There are different types of content portfolios, and there are cases where you don't even need a website to showcase your work. You can use something as simple as a ... [read more]

For content marketers, planning and strategizing what kind of content to use/create is just scratching the surface; they still must deal with large data sets, and how they can utilize ... [read more]

Social media managers often run a multi-faceted approach when reaching out to audiences on Facebook. For example, another way to expand the use of Facebook is by creating a Facebook ... [read more]

For obvious reasons you want a high conversion rate, right? Truth is, the average ecommerce conversion rate in the US is only around 2-3%. How do you improve your conversion ... [read more]

The TikTok effect has transformed the product roadmap of many social platforms, none more so than Meta, and usage statistics suggest that if you want to maximize your Facebook and ... [read more]

Over the past 15 years, programmatic marketing has lived up to its original promise of becoming "the future of online advertising", and is now a fundamental component of most omnichannel ... [read more]

SMB owners, in particular, are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you're not focused on the ... [read more]

So you're a startup that's about to start designing a logo for your brand. Nice. Now it's time to start designing a brand logo. Designing can be very time-consuming, meticulous, ... [read more]

Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., has give TikTok a new way to enable effective monetization, so that creators can get paid for their efforts. They say: ... [read more]

The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]

Snapchat believes privacy is an increasing priority for social media, and more people are looking to stay connected without fear of judgement. Given the various controversies and concerns, it's no ... [read more]

TikTok surely changed the way users are engaging with content creators and brands, as they not only see the latest trending content but also invites users to contribute and Duet ... [read more]

People are spending a lot of time on social media, so it's a given that more are getting at least some of their daily news content from social platforms. And ... [read more]

Have you ever had your Facebook account hacked? If it hasn't happened to you, I'm sure you know someone who has, with phishing attacks particularly increasing s scammers seek to ... [read more]

As a content creator, you'd want to improve your strategy and share content that will generate more engagement with your audience. And more engagement generally means you get more conversions ... [read more]

Snapchat now has about 347 million daily active users, and while many people might think that pales in comparison to Instagram's daily users, Snapchat still holds value for advertisers - ... [read more]

For a lack of better word, TikTok is addictive with consumers spending hours everyday just scrolling on the app's For You feed. And that addictive newsfeed led to new consumption ... [read more]

Platforms like Instagram, Facebook, and TikTok gave birth to quite a new way of eCommerce: live stream commerce. That method of "selling" is particularly prominent in the Asian region, where ... [read more]

If you're working in a startup, and are still learning the grips, this infographic can provide you a basic inbound marketing campaign to help get you started. Here's a breakdown: ... [read more]

A new article on Social Media Today thinks that TikTok has transformed the social media landscape, with many of the app's key features becoming so popular that they've forced every ... [read more]

A new article on Social Media Today that with video being the most engaging content type online, there is an ever-increasing network capacity and improving mobile device functionality, and that ... [read more]

A new article on Social Media Today reports that video is the most engaging content format on social media, with short-form video quickly rising as the key communication and connection ... [read more]

Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their ... [read more]

A new article on Social Media Today reports that the FIFA World Cup tournament is being held in November this year, which will see your social media feeds filled with ... [read more]

We know influencer marketing is massive, and we know a lot of brands have jumped shipped, pouring in money to grow their businesses. As with any other marketing strategy, using ... [read more]

Are you looking for ways to liven up your business' social media feed? Want to share a good mix of content to help you stand out from the crowd, and ... [read more]

A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and ... [read more]

Twitter's carousel ads are an engaging and enticing format that captures attention in-stream through variable images and text. Carousel ads have always been one of the better performing Twitter ad ... [read more]

You're an expert on your focus subject, you've spent years researching and refining your knowledge, and you have valuable insights to share that could help others, while also helping to ... [read more]

If you're just getting started with a LinkedIn advertising campaign, you want ensure that you have all your bases covered. And this infographic provides an essential LinkedIn ads checklist, broken ... [read more]

It's no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to "get something out," that they ultimately ... [read more]

You can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google offers a constantly updated suite of tools that ... [read more]

A new article on Social Media Today reports that YouTube has published a new 'Culture and Trends' report, which incorporates insights from 10 countries to provide some perspective on what's ... [read more]