Content creation process

Everyone participating in the content development process understands how much time, effort, and money goes into it. Writing content with the goal of ranking at the top of search results consumes a significant portion of those resources. As a company grows and develops, the resources available for initiatives (particularly time) may decrease.

In this Learn article, we'll go through how to use content research and automation technologies to save time and money. Use these strategies and tricks to create high-quality content that both Google and humans will like.

What is content automation, and why do you need it?

Content marketing automation entails identifying repetitive content marketing jobs and then automating those tasks with appropriate technologies. Consider this. SEOs will no longer have to waste hours each week drafting extensive content briefs for content authors if your content automation software does all of the heavy labor. Instead of mastering SEO, your copywriters may focus on generating captivating words to create even more compelling content. Your SEO and content teams may save time, decrease expenses, make better judgments, and focus on developing marketing tactics that truly make a difference with automation software. Creating content is a process that requires the following steps:
  1. Choosing an article topic
  2. Developing a content brief
  3. Creating optimal article content
Manually performing these processes would consume a significant amount of the SEO and content teams' time. Fortunately, content research and automation technologies allow you to cover and expedite the complete content development path in one spot.

Step 1: Know the article topic

Many SEO and content marketing professionals base a significant portion of their content creation efforts on keyword research. After all, conducting keyword research is the first step in locating an article topic. It's how you find out what people are most interested in. You're learning about which topics are now in high demand. SEOs and content marketers generate a consistent flow of visitors to their websites by optimizing content pieces for search. They cover a variety of search intents to assist users in moving down the search funnel. To ensure that you are automating the entire process, investigate if your keyword research tool can:
  • Based on a seed term, suggest similar, related, and long-tail keywords with varying search volumes.
  • Give you complete and reliable keyword metrics data, such as search traffic and keyword difficulty.
  • For each keyword, highlight the SERP features.
  • Indicate the user purpose of a keyword.
  • Display the volatility of a keyword SERP and the authority of its participants.
Take note of how vast your keyword research tool's database is and how much you can rely on it for accuracy.

Step 2:Create a content brief

Because your copywriter relies on you to be the SEO expert, explain what you want the piece to look like in the content brief. Begin by studying the top-ranking SERP players in your chosen region to learn what works for them. Use the information to create a thorough brief. Filter out the competition so that it only contains websites with user intent similar to yours. Visit each competitor's website to ensure they are effectively communicating the topic at hand to their target audience. Their material should be personalized not only to the proper audience, but also to where they are in the buying process. Every SEO expert knows that specific keywords should be included in your text to increase its chances of appearing in Google for a related search. This is where you can get more assistance and a list of NLP keywords that Google considers important.

Step 3: Write an optimised article copy

As a content creator, write the article copy based on the thorough SEO content brief. You can use the usual approach and compose the text immediately on the spot, or you can seek assistance from an AI rewriter if you get stuck. Almost every modern content marketing automation technology allows you to extract material from a competitor's website and insert it into your own copy. It then provides you with plagiarism-free options to utilize in your essay. If you're in a rush, you may take this strategy to its logical conclusion by extracting relevant text chunks from competitor articles and letting the AI generate plagiarism-free replacements. Of course, it's always best to leave it to the professionals. Once you're satisfied with the wording of your soon-to-be-published piece as a copywriter, optimize it to boost its chances of outranking the top competition. Make sure there are enough overall words in the copy and that individual keywords aren't overused. Remove any punctuation and grammar errors, and ensure that the reading level is adequate.