Understanding how and when to use infographics can help improve your audience engagement, improve brand recall, and instantly grab new readers’ attention while effectively communicating key points.
As well as highlighting crunching numbers and mind-boggling figures, infographics can also paly a storytelling role and guide readers through a new process, which then will lead to your CTA.
Here are 5 infographic types you can consider.
Timeline
Timeline infographics are great for showing different steps in planning an event, creating a storyline for a topic, or perhaps present a timeline of important business milestones.
Or you can use this kind of infographic to show how long your projects usually take. If you’re in sales, you can create an infographic to better represent your pipeline progress.
And make sure to use different colours between the date and subtext to make important dates or points stand out.
Flowchart
Like timeline infographics, flowcharts break down important milestones in an event or project but with emphasis on the actual steps taken, or perhaps salient points along the path to completion.
It’s basically a visualised summary of key ideas, and is useful if you want to simplify explaining your process, and help your readers better understand each point.
If you’re using this kind of infographic, make sure that each step has visual cues to the next step, and always separate subtitles and content with different colours and font sizes and typefaces.
Statistical
Statistical infographics, as the name suggests, relays key data points, numbers, and other stats to better understand and digest information.
This is useful for highlighting information that might otherwise be too complex or technical to your readers.
Comparison
