Despite receiving less attention than other social media platforms like Facebook or Twitter, Pinterest still has 445 million members, which isn't exactly insignificant.

However, it's also unique. By referring to itself as a "discovery app," Pinterest has made an effort to remove itself from the "social media" label. Which in some ways is how you should approach it, by optimizing for SEO in your articles and taking into account how visual search functions in the app, to increase your chance of getting discovered.

'

  1. Use high-quality images and videos that are visually appealing and relevant to your audience.
    2. <li>Optimize your pins for search by using keywords in your captions, titles, and board names.</li>
<li>Use hashtags to help your pins get discovered by users who are searching for content related to your niche.</li>
<li>Create boards that are organized by topic, making it easy for users to find what they&apos;re looking for.</li>
<li>Collaborate with other users, influencers, and brands in your niche to expand your reach and gain new followers.</li>
<li>Use analytics to track your performance and adjust your strategy as needed.</li>
<li>Keep your boards and pins up-to-date, removing old or irrelevant content to keep your profile fresh and engaging.</li>
<li>Use Pinterest&apos;s new features like video pins, shopping pins, and stories to stand out and drive more engagement.</li>
<li>Create a consistent aesthetic and theme across all your boards and pins to give your profile a polished and professional look.</li>
<li>Engage with your followers by responding to comments and repinning content from other users to build a community around your brand.</li>