Ad Network Profiling for Personalized Content
So, I know the big ad networks create profiles of web users based on cookies they place as people move around sites they have their ads on...
Do any of the networks offer to sell these anonymous marketing profiles so we can know more about our visitors?
For example visitor A comes to my site, and I have an ad network's tag on it and they have a profile for them and tell me something like, "this is likely a suburban middle aged male" so I can serve content customized to this profile?
Do any of the networks offer to sell these anonymous marketing profiles so we can know more about our visitors?
For example visitor A comes to my site, and I have an ad network's tag on it and they have a profile for them and tell me something like, "this is likely a suburban middle aged male" so I can serve content customized to this profile?