Your Top Questions About Squeeze Pages...

Hi Matija, that's a great question. You're clearly interested in copywriting and, of course,
the answer would be dependent upon your niche, your traffic source and your product and
its price point. But I'll offer you a simpler answer, just to repay you for posting.

A 'perfect hook' is frequently written in a language which reflects the mindset of the prospect
and addresses the problem they want solved - so, first you must try to think of the question
which your product 'answers'. Although that's not enough. You also need to know the emotional
content of that question - what drives the prospect to look for an answer today?

But there is one other important consideration, which is often overlooked, and that is -
the prospect's objection. Why would someone arrive on your squeeze page, but not
submit their email or convert? What is the obstacle to their conversion and how can
you take it away?

Often, when marketers create offers they focus on the why (why should someone convert),
because they believe their offer is great and anyone would want it, but they forget to look
at it another way and ask themselves why not?

Hey ShaolinSteve, thanks for your input. I don't see a question there, so I think you're
probably just trying to help out with some answers too. Thanks for that - I'm just trying
to get an idea of what people are interested in when they come to this topic fresh, but
it's good to get another perspective too.

Hi Carlos, thanks to you too. But I'm sorry to say there probably is no 'secret weapon'
- other than creating the 'perfect hook', perhaps.

I'd love to read some more questions -

Hello Drew,

I'm just researching and used the idea of a 6 figure marketer as a hook:
I'm about to do an interview and thought it might be useful to see what
the Warriors needed to know - but since I am also a full time copywriter
with almost ten years experience writing online, I thought I'd offer some of
my own insights as well.

All the best.

Here is a question many people particularly Newbies ask, " What is better, a longer written Sq. Page with countless benefits listed or a short , sweet , and to the point Sq. Page ?


- Robert Andrew

That's a good point and a good question, Mark, thanks. I agree, the correct traffic
source for an offer is probably one of the most important elements.

That's a rather limited point of view, Brent, if I may say so: In my experience, a
good consultant can save me hours, days, if not weeks of work. And potentially
make me profitable quicker. I'm not frightened of investment - and quite honestly,
I'd prefer to invest my money than my time as it will get me where I want to go
quicker.

Hi Teravel, admittedly, I've simplified the details so I could ask one simple question here.

I like your question! And assuming there is some seriousness to it, I may be able to
provide the beginnings of an answer - I was a designer and art director for almost 20
years prior to focussing on copywriting.

If you do a quick sampling of the history of graphic design, you'll see that in the beginning
it was fine artists and illustrators who did the work. And whilst graphic design has
become a specialism all of its own over the years, the basic education of a designer
still has its roots in the arts rather than sales.

Squeeze pages are a direct marketing tool, and most designers don't have any knowledge
or understanding of direct marketing: in very general terms, they just want to make
something look good, rather than design something that may not look good but is
effective.

Hey, this is AN answer, based on my experience, not necessarily THE answer for
every case.