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Step-by-step for developing social media?

by dog8food
5 replies
I've read great advice on this forum, some of which I would like explained in a little more detail.

When I read about developing social media presence there are various things that come to mind. But I would like specifics (or specific examples at least) on how to start on a given social media platform, grow the followers/traffic, and then overflow the followers onto a website/blog.

If someone can share their experiences, specifics really help me. Thanks.
#developing #media #social #stepbystep
  • Profile picture of the author Tom Addams
    Originally Posted by dog8food View Post

    I've read great advice on this forum, some of which I would like explained in a little more detail.

    When I read about developing social media presence there are various things that come to mind. But I would like specifics (or specific examples at least) on how to start on a given social media platform, grow the followers/traffic, and then overflow the followers onto a website/blog.

    If someone can share their experiences, specifics really help me. Thanks.
    It's a big subject. I did offer a course on it, but enrollment is now closed due to popularity. What I'd suggest is doing it the hard way and reading through this forum and others, taking notes as you go, and eventually taking action. I'd say that's the best route available at present. It's a great way to learn though!

    Tom
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  • Profile picture of the author Tom Addams
    Piece of advice.

    Careful how you do things on Facebook. If you market too agreessively, or act unnaturally (friend adding), you'll run the risk of losing your account. An organic, white hat approach is the safe, and therefore the best long-term approach.

    Tom
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    • Profile picture of the author dog8food
      Originally Posted by Tom Addams View Post

      Piece of advice.

      Careful how you do things on Facebook. If you market too agreessively, or act unnaturally (friend adding), you'll run the risk of losing your account. An organic, white hat approach is the safe, and therefore the best long-term approach.

      Tom
      Yes, acting genuinely, and genuinely desiring to help others seems to be a successful formula in all parts of life.
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  • Profile picture of the author Hemanth Malli
    The most important aspect regarding Social Media is to have large no. of followers. A continuous interaction will always help. Start a Social Media Campaign for your product and ask for reviews from your community. This will not only help you to drive traffic but also helps you to build organic Leads.
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    Inverselogix
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  • Profile picture of the author cashinpro
    Hi

    Allowing for user-generated content is a worthy first step but is not enough to make a network powerful. Defining what that content will be and what form it will take is the crucial next step.

    The goal is to develop networks people want to join. Offering users the same kinds of content opportunities they can get elsewhere is counterproductive. Why should they join your imitation YouTube site when they already belong to a superior version? Offering users the chance to do what they can already do on your institutional website—connecting alums to job opportunities, for example—is redundant and not original enough to draw them to your network.

    The key to any successful network lies in the member experience. Popular networks like BTMS, Elftown, and Facebook offer different kinds of foundational content, different ways to share that content, and a distinctive experience. Twitter allows members to broadcast messages limited to 140 characters of text. Each site has a unique identity that caters to a specific audience. The network that develops draws members interested in its foundational content and gives them distinctive ways to view, share, and co-create that content.
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